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Excited Republicans anticipated big gains two years after Barack Obama won the presidency. Photo: Michael Reynolds/EPA/Shutterstock

Most political observers assume Democrats are going to have some sort of setback in November. After all, the party controlling the White House has lost U.S. House seats in 19 of the last 21 midterm elections. In the two years that were an exception to this pattern, the president had job-approval ratings over 60 percent, while President Bidens current job-approval average according to FiveThirtyEight is just 41.6 percent. Republicans Senate chances are iffier, but the odds are high that a red wave will have consequences up and down the ballot, particularly given the steady rise of straight-ticket voting in recent years.

So exactly how bad could November 8, 2022, be for Democrats? Is the relevant precedent, say, 2010, when the Donkey Party lost a net 63 House seats, 6 Senate seats, 6 governorships, and 20 state legislative chambers? Its tempting to think so. That year was the first-term midterm for Barack Obama, a new Democratic president who took office in worsening economic times and launched an ambitious agenda that was nearly undone by Democratic infighting and Republican obstruction. Energized GOP voters proclaimed themselves part of a grassroots Tea Party movement that would champion freedom and fiscal responsibility against the socialistic Democrats. Sounds pretty familiar, doesnt it? Heck, Sarah Palin has even been in the news again.

But 2022 probably wont be as bad as 2010 for Democrats due to one technical but very real issue: exposure. One big reason the 2010 losses were so enormous for Democrats is that the election was preceded by two straight Democratic wave elections in 2006 (which flipped control of the House) and 2008 (in which Obama posted the first comfortable presidential victory for either party since 1996). The presidents party entered the 2010 cycle with 256 House seats, 59 senators (soon to increase to 60 when Arlen Specter changed parties), and a majority of governors and state legislative chambers. There was simply an enormous amount of marginal political ground to be lost. Today Democrats control just 221 House seats, 50 Senate seats, and a decided minority of governorships and state legislative chambers.

The outcome in November, even if Democrats do poorly, is more likely to resemble the 2014 elections, when they had significantly less exposure to losses. Even though their share of the national House popular vote (51.4 percent) was nearly as high as it was in 2010 (51.7 percent), Republicans gained only 13 House seats in 2014. They also netted only two governorships (though they did flip another 10 legislative chambers). The big Democratic setback in 2014 was the loss of the Senate, which happened mostly because the group of Democratic senators up for reelection that year had benefited from landslide conditions in 2008 and five of them retired. The Democratic Senate landscape in 2022 is positive or at least neutral, and its Republicans dealing with five Senate retirements.

But if you want a more precise analog in the recent past to where Democrats stand today, along with a reminder that strange things can happen between elections, the cycle to look at is 2002. Exactly like Democrats at this moment, Republicans under George W. Bush came out of 2000 with 221 House seats and 50 senators. The fragility of the GOP trifecta was dramatized on May 24, 2001, when Republican Senator Jim Jeffords decided to switch parties, handing control of the upper chamber to Democrats. On September 10, 2001, George W. Bushs job-approval rating was 51 percent and on a steady downward trajectory. It sure looked like the GOP was headed for a devastating midterm, probably including the loss of both congressional chambers. But then 9/11 happened. Bushs job-approval rating shot up to 90 percent after the attacks, and Republicans made small but still very unusual midterm gains. It goes to show: History has some clear lessons about midterms, but never bet the farm on any election outcome until the votes have been cast.

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Could the 2022 Midterms Be As Bad As 2010 for Democrats? - New York Magazine

Its like losing a loved one, or finding the family cat flattened by a stray road grader.

Actually, its way, way, way, totally way worse.

Did grandma rest her soul ever help you hit a four-team parlay, last-second style?

Did Patches pancaked into the afterlife ever strap on shoulder pads and run for a buck-forty-eight over the contemptible, foul-smelling Steelers?

Did either of them ever once give you the vicarious thrill of victory to temporarily offset the perpetual, suffocating sense of loss that you feel as each passing second takes you closer and closer to your inevitable demise and that moment when youll have to face the Grim Reaper, eyeball to skull-hole, and account for this thing that youve called a life?

Big fat negative there, chief.

But pro football sure has.

With the Super Bowl bringing the 2021 NFL season to an end last Sunday, this will be the first weekend since September with no linebackers de-cleating wideouts scampering across the middle; no Volvo-sized offensive and defensive lineman slapping bellies with seismic reverberations; no pouty-pussed Aaron Rodgers sulking on the sidelines as the Packers blow yet another chance at a title shot.

It will be seven (!!!) interminably long months before the next season kicks off. Thats three-and-a-half lifespans for your average housefly, which is exactly what that stretch of time feels like: three-and-a-half lifespans.

Yes, were in mourning. (In lieu of flowers, please send a donation to the charity of your choice by donation we mean Jagermeister and by charity of choice we mean yours truly.)

Guess the only course of action here is to begrudgingly find some other crap to do on Sundays to try to fill the Allegiant Stadium-sized void in our soul.

To this end: Here are 10 of the best options for the worst (ever) time of the year:

Karaoke After Dark w/Blaire DeWayne at Dawg House Saloon at Resorts World, 8 p.m.

Whatll it be, Bengals fans? Becks Loser or Jerry Garcias Loser? UFOs Im a Loser or The Beatles Im a Loser? Maybe Tom Pettys Even the Losers for the win? (Just kidding, winning is not your thing, obvs). Nevertheless, youll be well-suited to belt out any of the aforementioned classics at Karaoke After Dark at Resorts Worlds sports-friendly Dawg House Saloon. Host Blaire DeWayne, best known around these parts for fronting kick-arse indie rockers Rusty Maples, will most assuredly add some laughs to the evening. Hey, you cant lose for a change.

Sunday Funday open mic comedy night at Noreens Lounge, 8 p.m.

Like Gandhi once famously said, Laughter is the best medicine, especially when battling gangrene. Take dudes words of wisdom to heart, add your name to the sign-up sheet at Noreens Lounges Sunday Funday open mic comedy night, and get your Bill Hicks on. Noreens (2799 E. Tropicana Ave.) is an ideal spot for stand-up first-timers, a friendly, welcoming, dive-bar environment with a mix of newbies and local comedy up-and-comers. Fear not, nervous nellies, you wont get laughed off stage unless youre that good.

Southern Highlands Farmers Market, 9 a.m.-2 p.m.

Like Gandhi also once famously said, Real men sweat Crisco. To wit: Youve spent the last five months of Sundays gorging on deep-fried, well, everything during the games, cause salads and football go together like salads and football. So go get some fresh air, veggies and fruits all at once and give your cholesterol levels a break at the Southern Highlands Farmers Market (11411 Southern Highlands Parkway) then have your better half run a slant route and tight-spiral her an eggplant. (Dont worry, you can deep-fry that eggplant when you get home).

Tailgate in perpetuity at Raiders Tavern at M Resort

Just because the NFL season comes to an end doesnt mean you should have to stop tailgating, right? This was the argument that we recently made to the security staff at the Luxor parking garage, who remained stubbornly, party-poopingly unconvinced. And so were relocating to the Raiders Tavern at M Resort, where theres less pepper spray, more beer. The place is awash in Raiders memorabilia, theres a team gift shop, the 45 HDTVs are always tuned to sports and there are ample bar napkins to soak up the tears of Broncos fans still grieving after the hated Raiders rivals got schooled by the home team twice (!) this year.

Play Tecmo Bowl at the Pinball Hall of Fame

Nostalgia is a big part of sports. Say youre a Browns fan (put your dukes down, it wasnt meant as an insult). You remember those glory days when your team was a perennial playoff contender, right? Alf was on prime time; indoor plumbing had just become a thing. Reel in the years in similar fashion at the always awesome Pinball Hall of Fame (4925 Las Vegas Blvd. S.), where admission is free, and there are scads of arcade classics like gridiron staple Tecmo Bowl alongside games of skill that date all the way back to when your team was last relevant and your QB sported a leather helmet.

Dino a la Carte happy hour at The Golden Tiki, 4 p.m.-7 p.m.

Like the 2021 NFL season, Dean Martin is dead. But also like the 2021 NFL season, Dean Martin still lives on in our hearts (Who could ever forget Thats Amore or the Colts crapping the proverbial bed in Jacksonville in Week 18?). Celebrate the Rat Packer in finger-snapping style with crooner Dino a la Cartes swinging happy hour at the Golden Tiki (3939 Spring Mountain Road), which is always a cool hang with its legendary celebrity shrunken heads and even more legendary-ier Surfboard Pupu Platter. Bonus: The cocktails here are as stiff as you wish your squads run defense was.

See real-life rams up close at Hemenway Park in Boulder City

The Rams of Los Angeles didnt disappoint last weekend, and neither do their real-life counterparts in Boulder City.

Herds of the wooly, big-horned creatures come down to graze at the citys Hemenway Park (401 Ville Drive) throughout the day. Sit on a bench, take in the gorgeous views of Lake Mead, and theyll come within arms length of you as they serve as natures lawnmowers. Its as beautiful as taking the under was last Sunday.

Comedy Sportz at Art Square Theater, 7:30 p.m.

In a way, its kind of like watching the Texans take on the Jags: two teams competing to a chorus of laughs. Comedy Sportz at Art Square Theater (1025 S. First St.), though, is a vastly more entertaining way to spend a Sunday. How it works: Two teams of improv comedy pros go at it, while the audience helps keep score. Theres even a ref! Its an all-ages, kid-friendly show, meaning that much like sacking Tom Brady for a loss its fun for the whole family.

Drag Brunch at The Garden, noon

Whats better than topless eye-candy? Bottomless cocktails, easily. Yeah, football-free Sundays are a drag, but less of a drag thanks to the drag queens at The Garden (1017 S. First St. No. 180). Resident performers like Coco Montrese and Desree St. James bring the wow; the wait staff brings the drinks in endless supply. Piece of advice: Make reservations in advance, as this is one hot (and bothered) ticket.

Upside Down Tea Party at the Shag Room at Virgin Hotels Las Vegas, noon-3 p.m.

We know what youre thinking: Tea time is for British folk who daftly refer to soccer as football. Um, just like England learned about that whole democracy thing from the United States, and The Monkees totally paved the way for The Beatles, American football comes first, English soccer second. History lesson complete, the Upside Down Tea Party at the Shag Room at Virgin Hotels Las Vegas is a sweet place to nurse your post-Super Bowl football sads, with alcohol-enhanced teas delivered in your own tea pot alongside a tower of gourmet finger foods, while a damn good, female-fronted cover band performs. Request Queens We Are the Champions and lead a chant for the good ol U. S. of A.

Contact Jason Bracelin at jbracelin@reviewjournal.com or 702-383-0476. Follow @jbracelin76 on Instagram

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10 things to do on Sundays now that the NFL season is over - Las Vegas Review-Journal

A world-leading expert on marketing for golf clubs has said the industry should now consider moving away from social media and towards online communities instead.

Andrew Wood, the CEO of Legendary Marketing and founder of the Golf Operators Association, who has run marketing campaigns for scores of golf clubs throughout the world, has said a mixture of social media algorithms and companies control over what message clients can send has significantly reduced the impact golf clubs marketing impact can have.

He said if golf clubs arent advertising on platforms like Facebook then, even if they have large followings, very few people will see their messages, while the adverts, as well as costing money, can also be ineffective.

The way you communicate with your members or customers is changing rapidly, he posted online.

Facebook has changed the number of people who see your posts from 32 to 16 to 6.5 to one percent. Facebook now shows just one percent of your posts, mainly to the same 25 to 50 people who engage. Whats the point of that when you have 2,000 fans? Organic reach will eventually arrive at zero.

All the time and money I spent building fan bases as large as 60,000 and now just a handful of them see my posts unless I pay! I paid tens of thousands of dollars to get these fans, now I have to pay for them to see my content.

I am not saying you are not going to use Facebook ads to find prospects. I am just saying growing a social network where no one sees your posts organically makes no sense.

Wood added that the big social media companies have become so authoritarian that even if clubs are advertising on them, the adverts could still be pulled.

Facebook once banned me for two weeks because they did not like an ad I ran, the same ads I run for golf clubs week after week, he said. They would not tell me which ad or what I had done wrong, just that I had fallen afoul of their policies. No one to call, just a vague appeals process. Then suddenly its back on. No explanation, no apology.

Google banned me from running ads because my book on sales promised to increase sales, apparently, you cant do that.

YouTube blocked a video because someone contested the music on it, although I had bought the license. But who to show it to?

Twitter is one of the few social media I have not run afoul of but thats because no one really looks.

Perhaps you love Instagram, but have you ever heard of anyone in the golf industry using Instagram and adding a few thousand dollars worth of business?

Wood says there is a cost effective solution however a private social media network, or a community, or a social hub, which is an online social environment where users can choose who they connect with and access their personal information.

Probably the most famous example of this is the Facebook-owned Whatsapp, where groups have become a major trend in recent years. Another example is Substack, in which writers email articles to a subscriber base, which has also grown exponentially in the last couple of years.

You need a private social network for your club where 100 percent of your fans see your posts, he said.

Last year in the USA alone over one million people launched private social networks. A private social network gives you the capability of Facebook, LinkedIn, Youtube, Instagram, and a blog in one neat and easy-to-use package that you control. The concept can be used for any business but is especially good for any business that has members or frequent guests.

I am also launching several communities for clients in the golf and resort business where I build and manage them. Members can add profiles, chat and create their own groups and content.

Every post reaches every person, I get the email of everyone who signs up, any post you choose can be emailed to your list with the touch of a button it creates a beautiful email for you, members can create their own subgroups and post their own content in the groups like the ladies group, seniors group or scratch group, it takes no technical skill to manage and you can monetise parts of your community.

This is the future of social media and customer communication which, unlike Facebook or Instagram, you control 100 percent! The sooner you start your community the greater your advantage will be in your marketplace.

In the golf industry, change is notoriously slow.

In 1998 they told me no one uses the internet when I offered them websites. Next they told me their customers did not use email. Then that they didnt use social media. Now they will fight the next wave of communication as they always do. Five years from now they will start looking at what they should have been doing today!

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Golf marketing expert: It's time to move away from social media - The Golf Business

Safdarjung Hospital. For representational purpose only (Image: PTI)

Even before the coronavirus broke out, most of us dreaded a hospital visit. The unpleasant, and sometimes sickening, odour of cleaning agents, sad, desperate faces, busy and rude staff, brusque doctors, long queues and hefty billsa visit to the hospital was best avoided unless you worked there.

Hospitals continue to be busy places, COVID-19 or not. Physicians, interns, nurses, other staff, patients and their families, visitors and pharma representatives, constitute a big captive audience for a firm looking to position some offerings to them, especially those in healthcare marketing.

Untapped captive audience

There is an opportunity for hospitals or brands to engage and get noticed by this huge audience but none of the hospitals I know have made use of this opportunity.

Healthcare centres should plan to have their own media, including social and digital, to get the attention of such a big captive audience, many of whom spend a lot of time waiting in hospitals.

Such centres can use their physical space for advertising and marketing, not necessarily for their services. Pharma companies and even FMCG brands can use this media for experiential marketing and building awareness about their social responsibility activities.

And, they can generate some revenue from this as well. Owned media is something a business can control, unlike TV or newspaper ads. It is like a billboard in the land owned by the hospital and not like a media article that is paid for or shared through a public relations (PR) agency.

Hospitals can make use of all potential spaces such as the buildings, inside walls, garden area, ambulances, and also virtual spaces such as websites, social media and mobile platforms for planning their own media.

The ambulances and physical facilities provide the highest potential because of the higher propensity to be seen and can be viewed like outdoor media.

Physical spaces could be used for signboards, garden signages, interior digital signage, floor and wall graphics, information kiosks with touch screens, and the likes.

Advances in virtual and augmented reality could be made use for advertising complicated services or for cosmetic services.

Space is the medium, own it

Hospitals can carry corporate brand messages in spaces all that is within their controlentry gate, main hall, consulting rooms, cash counters, labs, waiting rooms, canteen, elevators, and parking areas.

Everything a clinic uses for communication can be potential owned media. Dont exclude the telephone lines that must be receiving hundreds of calls every day where the brand music could be played instead of boring ring tones. It can also be used to announce the latest offerings, services or a recently acquired certification.

If you are in the healthcare sector, start by looking around on your way to the office. Take a tour of your premises and search for blank walls that can offer potential views. Each space and even the whole building is a branding opportunity.

As a healthcare executive, you must identify the appropriate message to engage the target audience, depending on the mode of delivery. You cant have a long message on a large billboard or WhatsApp. You may want to promote a new service, a partnership with a big healthcare brand or research centre and so on.

Engage with patients, community

Perhaps you may want to address your value proposition, and why you are great at that, and how patients are having a different experience.

Messages could also be about medical camps and community engagements as part of your CSR efforts even if you are not obliged to do the mandatory 2 percent spending under the CSR laws.

Use the right brand attributes such as identity and colour. Use technology to make an advertisement a two-way street, with engaging conversations with the prospects.

The coronavirus pandemic offers a chance to start education modules for your patients and telemedicine forays as well.

Try to balance design and marketing since it is a healthcare business. In-your-face messaging can put off people, restrained and understated works well. The central theme should always be getting patients well fast. Dont go overboard just because media is available for free. Too many jazzy spots will increase the fear that you will charge more.

Talking to the doctors who are on the rolls or visiting can also be done via messages on mission, vision, values, certification, new doctors joining, etc.

Doctors are the key to helping patients get well faster and aligning them with the vision is important. Treating patients like customers is a value that needs to be built into the staff. The success of marketing depends on this strategic aspect and not just clever ads.

Once the role of media in addressing various audiences is identified, plan for the right content. It is better to invest more in content marketing when the media costs are much lower.

Specialised communication is the key and there are specialised agencies like BioQuest that can come to the aid. If done right, healthcare businesses can create a lasting impact with a much lower cost of marketing.

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Here is how you can use marketing effectively in healthcare business - Moneycontrol

Looking to get a handle on the latest, emerging trends, and what they could mean for your marketing efforts?

This will help today, Meta has published a new cultural trends report, a 57-page overview of the latest, evolving conversation trend shifts, based on billions of online posts and comments from across its apps.

Metas report could actually be the most comprehensive of its type, incorporating some 600,000 unique conversation topics, based on chatter among its more than 3 billion users. The report incorporates 15 months of conversation data, and 21 months of hashtag use, to identify these rising trends and shifts, which could be highly valuable as a planning document.

And the broader changes in societal attitudes and approaches in the period have been significant.

As explained by Meta:

The physical, mental and spiritual effects of the coronavirus pandemic have been profound. In our latest global foresight survey, we found out that the future aint what it used to be: 37% of the respondents say the pandemic spurred them to reevaluate their purpose and priorities in life, while 41% said that if they had a do-over, theyd choose a different career. And 65% now expect more out of work and life.

The guide includes key insights into the latest sub-trends within each topic, and related discussion.

While it also includes charts and data notes on changes and shifts over time.

You can download the full report here, and its well worth reading, while Meta has also published this one-page overview of the key themes.

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Meta Publishes New Report into Evolving Conversation Trends and Interests [Infographic] - Social Media Today