Mediaboss Marketing

NEW YORK, March 3, 2022 /PRNewswire/ --Entreprenista, a media company and membership community dedicated to the advancement of women-led businesses, is proud to celebrate and empower women across the globe in partnership with Hershey Brazil, Hershey India, Hershey Canada, and Hershey Mexico through their #HerSHE campaign in celebration of International Women's Day (March 8th).

The Hershey Company's award-winning #HerSHE campaign, which originated in Brazil in 2020, will transform its iconic Hershey's Milk Chocolate Bar wrapper into a celebration of cultural female icons, or "Sheroes", their accomplishments, and the impact these Sheroes have made in their communities. The celebratory packs of Hershey Canada, Hershey Mexico, Hershey Brazil, and Hershey India represent women supporting women's talent, and the bars showcase artwork from local artists and spotlight and celebrate local women who deserve global recognition.

"As a company that embraces diversity and equity, we saw a unique insight into how we can make visible the role of forgotten or somewhat invisible women who make such an important difference in our society," said Santhi Ramesh, CMO for Hershey International. "These campaigns celebrate women while communicating our brand values and the values we share with our consumers. The user generated content is real and authentic, and as a result is able to break through and resonate strongly with consumers."

"Entreprenista is proud to support Hershey's activities in Canada, Mexico, Brazil, and India with the shared mission of empowering and celebrating women across the globe," says Stephanie Cartin, CEO of Entreprenista. "We invite all women to participate this month, by nominating inspirational women in your life on social media, to get featured on Entreprenista's website and social media platforms!"

Hershey is also providing Scholarships to the Entreprenista League for women of Brazil, Mexico, and Canada to create lasting community among this year's Sheroes.

Entreprenista is leveraging the award-winning influencer work ofSocialfly, the leading social media marketing and influencer agency to share stories of women in Brazil, Mexico, and India, along withEntreprenista's website, and membership community (The Entreprenista League), and podcast network, including their latest show, Startups in Stilettos launching March 8th, to amplify the voices of women being featured across the world.

Join the movement!

Share a post on social mediato nominate women in your life who inspire you using the hashtags #HerforShe and #HerSHE. Tag 2+ inspirational women who deserve to be celebrated and ask them to nominate women who inspire them too. Tag @entreprenistas to be featured on Entreprenista's site and social media platforms, and tag Hershey Mexico @hersheys_mx or Hershey Brazil @hersheysbr, to get featured on their HerForShe galleries!

If you live in India, please visit: https://www.hershe.co.in/, scroll down to select your template, and create a share card on social media.

If you live in Canada, please use the hashtag #HerForShe and tag @hersheycanada and @entreprenistas to help us make stories more visible!

Hershey is also supporting Entreprenista's Global Virtual event this year on International Women's Day, March 8th at 11 am EST, where Entreprenista will bring together a panel of successful and innovative women to showcase their talents, and to discuss gender equality and gender balance as an economic issue. To join the virtual event, and join the movement #HerforShe, please visit:partners.entreprenista.com/hershey

About EntreprenistaEntreprenista empowers and inspires the current and aspiring generation of women leaders and entrepreneurs to pursue their dreams and celebrate their success. The community is made up of founders and decision makers, and aspiring Entreprenistas who learn the secrets to running a business from women who've done it. Entreprenista's Podcast network, which includes shows like The Entreprenista Podcast and Startups in Stilettos Podcast, host successful female leaders each week, and gets into the nitty gritty of what it's like really to run a business. Entreprenista's membership community,The Entreprenista League, provides direct access to Socialfly and Entreprenista founders Stephanie Cartin, Courtney Spritzer and their inner circle of successful founders and entrepreneurs, along with virtual networking events, and discounts to the business tools and solutions that have helped them scale their businesses. For more information, visitwww.entreprenista.com.

SOURCE Entreprenista

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Entreprenista Joins Forces with The Hershey Company to Amplify the Voices of Women Across the Globe and Create Community #HerSHE #HerforShe - PR...

With the increasingly changing business landscape, more and more consumers are heading to social media to find brands they can know, like and trust to buy from. With this shift comes the need for organisations to increase efforts put into effective social media strategies. This is where the help of an experienced social media manager can make or break an organisations brand strategy.

Having a Social Media Manager is integral to any online marketing strategy. They understand the way people think, act, and behave, and therefore are able to effectively position brands towards their ideal consumers on social media. Below we outline 20 of the best Australian Social Media managers to work with in 2022.

As a passionate Instagram and social media manager, Rita Agoulian founded LickYourPhone Media, a powerful social media marketing agency. The team of creative experts behind the agency live and breathe social media. Curiously enough, they started as a passion project for recommending restaurants and it grew into one of the leading marketing agencies in Australia.

They have worked with the likes of McDonalds, E! News Online, CocaCola, TimTam, Krispy Kreme, KitKat, Ben & Jerrys, Subway, Hungry Jacks, Oporto, and Insider; this is just the beginning for Rita and her team. She has worked alongside the best in the industry and has built relationships with the teams at Insider, LadBible, and UniLad.

As such, Rita has a wealth of knowledge and experience. She knows the ins and outs of social media and her passion fuels her creativity and hunger for success. LickYourPhone Media can cover all your social media marketing needs and they successfully connect brands with a combined audience of 2.1+ million people.

Brands who want to be talked about on the online space turn to Rita and her team because they have the trust of millions of people. Additionally, their content is seen by billions because they have a 100% strike rate to viral. Everything they put forward makes it to the mainstream and reaches the right people to help brands grow.

Without a well-executed social media plan, its challenging for businesses of any kind to succeed in the digital space.

Katrina, Natalie, and their incredible team offer clients a diverse range of skills and expertise to help them thrive. Both co-founders have owned and run their own businesses, so they understand their clients needs from first-hand experience.

Co-founded by expert social media managers Katrina Thomson & Natalie Lane, Your Hive has a proven track record of social media marketing and advertising. They know exactly how to elevate their clients socials to the next level by leveraging their skills and expertise. They harness the power of social media to build and maintain brands identity, exposure, and engagement.

They know how vital it is for businesses to implement streamlined, user-friendly systems to maximise productivity. Katrina and Natalie combine in-depth system knowledge with business acumen to offer extremely valuable services. Their team consists of specialists in many areas, from social media to CRM implementations, and everything in between.

At Your Hive, they tailor their solutions to each client and they are selective about who they choose to work with. Its important for them to be a good fit for their clients and vice versa. Otherwise, it would be impossible to build a working relationship. They meet face to face with clients, they value open communication, and they approach social media uniquely, resulting in amazing outcomes.

With a less is more approach, Maria Esquivel is an expert social media manager and the CEO of Ree Creative. Her boutique design and social media agency is based in Sydney and they help clients develop a strong brand identity and online presence. Maria is focused on reflecting her clients business values and unique vision to create an unmatched aesthetic.

Ree Creatives design process is one-of-a-kind and the team of experienced professionals provides one-on-one attention throughout the process. They are passionate about creating beautiful designs that stand out from the crowd and allow clients businesses to thrive.

As a social media manager, Maria approaches design and socials with fresh modernity and minimalism. Ree Creative specialises in producing not only outstanding brands, but also followable, clickable, and engaging content. This is how they help clients convert and make a space for themselves in the online world.

With incredible attention to detail and an expert ability to think outside the box, Maria and her team provide great value and unmatched services, who are known for their ability to adapt and provide high-quality work. Additionally, they keep an open line of communication with clients, value feedback, and strive to fulfill all clients needs.

With a great ability to find a brand unique mark online, Natalie Paraskevopoulos is the passionate social media manager behind Digitale. This is a social media and creative agency focused on storytelling that connects. Natalie has been studying social media trends since the days of Myspace and she leverages her rich experience to help brands send their powerful message.

Through the years, Natalie has learned what makes people tick and click, and she uses that knowledge to craft social media strategies that truly work. It was her background in real estate, where she harnessed her skills to implement effective content marketing and social media strategies that saw her recognised as Adelaides most influential agent on social media, two years running.

She has directed some of the largest influencer marketing campaigns nationally and has worked with some of the biggest influencers in the world. Natalie has worked in the influencer space long before it became a desirable career choice, so she decided to take her experience and create Digitale. Her mission with this agency is to help business owners have online success in what seems like an overcrowded space.

Natalie helps brands make a space for themselves in an ever-changing industry. Shes not intimidated by the challenges; shes thrilled and inspired by them. At Digitale, they work closely with clients to push the boundaries and help them stand out from the competition. They provide full-circle strategies and make sure they work effectively by keeping an eye on data.

Business owner and creative director Elke Critchley is known for doing things differently. Her full service agency, Social & Staple, ditches the cookie-cutter approach to marketing and gives clients a bespoke experience with amazing results. Based on the Gold Coast, Elke and her all-female team of experts have built an impressive portfolio of clients, providing tailored services that turn pain points into paid points.

Working with both local and international brands, Social and Staple serves clients with a shared purpose of telling authentic stories and fostering growth in innovative and profitable ways.

Founded as a social media agency, Social and Staple soon flourished into a full-service digital marketing agency that works with companies who are invested in their brand growth and development for the long-term.

The key point of difference for Elke and her team is their ability to avoid a common agency pitfall; selling the product or service instead of the brands identity. Forging a new way of doing business, Social and Staple takes your brands voice and amplifies it, with a marketing strategy that is both refreshing and centred around telling your story.

Expert social media manager Joel Thomas is the founder and director of Joel Thomas Creative. This digital marketing agency is based in Newcastle, Australia, and it specialises in creating strong brand awareness and conversion campaigns using Facebook Ads. Additionally, Joel has made sure to provide a wide array of services. Including website creation, graphic design, logo design, landing page building, event videography, and many types of photography.

Joel is proud of working with local businesses particularly in the hospitality, fashion and event industries. He has worked with clients such as Nagisa Japanese Restaurant, awarded the Best Japanese Restaurant in Australia in 2018, fast-food giant Bao Brothers, Privvy Fashion, and Jean Bas, among many others. Joel Thomas Creative has also worked for several hotels in the IRIS Capital Group.

Joel Thomas Creative is heavily involved in setting up major events, including the annual Newcastle Beer Fest, Breathless expeditions and workshops by Wim Hof Method Instructor Johannes Egberts. They also focus on the mental health space, working closely with #talk2mebro and alongside Lifeline Australia to raise awareness around mental health and suicide prevention through advertising and fundraising events.

The team behind Joels digital marketing agency is passionate about helping clients make a space for themselves on the Facebook market. As a social media marketer, Joel wants his clients to succeed and he is committed to doing everything in his power to provide desired outcomes. To do this, he adopts a hands-on, results-oriented approach and provides clients with tailored strategies and tactics for their brands.

Specialising in growing exposure and driving engagement, Steph Downman is an expert social media manager and the owner of SD Marketing. She created this company to help clients reach their full potential so their businesses can expand and make their dreams come true. Steph works with businesses of all sizes, from start-ups to well-established brands, and she approaches each client individually.

Steph understood there was a need for her services both locally in Tin Can Bay and globally, which allow clients to have a successful presence on the Internet. Additionally, they are accessible and varied enough to supper businesses no matter their size.

Social media and online marketing are vital to any kind of business nowadays, so SD Marketing exists to help clients elevate their marketing efforts. Businesses without an online presence are running behind and they must catch up if they hope to survive in such a fast-paced market.

The Internet is no longer a thing of the future, it is our present. Steph wishes to give clients the knowledge and understanding to grow with the times and stay ahead of the curb. SD Marketing specialises in social media management, but it also offers custom digital and print graphic design, and content creation services. All solutions are tailored to clients needs to bring a perfect brand vision to life.

Specialising in supporting small businesses, Stephanie de Gruchy is a passionate social media manager and the founder of Loubel Designs. Back in 2018, she decided to put her love for design and expertise to good use. She is an experienced creative who enjoys working with small businesses in the beauty, fitness, lifestyle, and events industries, among others.

Stephanie handles everything from brief to conception! She works hard to create unique brand designs and visual identities. She understands how important it is to tell a businesss story and she does this in compelling, engaging ways. As a social media manager and expert, she can tailor stunning social feeds that convert.

By combining her design knowledge and skills with her social media expertise, Stephanie has a unique edge over her competition. Creating purposeful and authentic brands is one of the most effective ways to stand out on the market. Making a good impression and engaging the audience is key, and she achieves this beautifully.

Through Loubel Designs, Stephanie provides unmatched branding/graphic design services and social media management services. Essentially, she offers the best of both worlds and can fulfill clients needs effectively. Additionally, she has recently launched a Product Photography service, providing clients with original content for their social media efforts.

Expert social media manager and founder of All Things Social, Emma Sorensen,

is passionate about creating brands that were meant to be seen by the world and her team are not afraid of breaking digital norms to deliver on trend, scroll stopping content.

All Things Social works with clients and focuses on providing a true depiction of the clients vision but also something that resonates with their brand identity. Their services include social media management, branding and design, website design and photography.

In todays fast-paced world, there is an abundance of resources available for anyone to create, design and call themselves an agency. The real talent behind All Things Social lies within the team itself, who have the ability to genuinely understand clients needs and act as the visual catalyst to bring creative design to life. This way, brands can connect with audiences more authentically and stay ahead of the competition.

To All Things Social, a true experience means providing value to their clients with quality work not quantity. High content turnover is not of interest to Emma and her team, unlike many agencies out there. Pushing a deadline just to ensure a clients branding is perfect, or taking the time to explain what website options would best suit a potential client and why, are the types of initiatives that separate your average agency with All Things Social.

Some agencies just want to make money, some agencies want to land the biggest clients in town, All Things Social wants to genuinely help you create, build and grow brands to their full potential because they are passionate about what they do and want to see their clients succeed.

As an expert social media manager, Simone Douglas founded Social Media AOK, an agency that approaches each business individually. They sit down with clients to truly get to know them and build a solid long-term partnership. Simone believes in supporting her clients to help them achieve their sales and brand goals. She leverages years of social media expertise and a human-centered approach to storytelling to help clients thrive.

Simone became a best-selling author at the height of the pandemic with her books Seriously Social Turning Your Online Game Into Real-World Gain and The Confident Networker. She has a knack for simplifying the complexities of social media and makes them not only understandable but also interesting. She is very knowledgeable in the field and shes confident in her skills.

She doesnt only run her agency, she also serves as a branch council member for the Australian Hotels Association SA, co-founded the Hospo Owners Collective, and she serves on the marketing advisory group for BNI Australia. Collectively, her businesses have garnered more awards than can be mentioned in this short bio. Her passion for supporting businesses knows no bounds and her relationship-based approach allows her to stand out.

Simone is focused on strategic networks and Social Media AOK is one of the few agencies that ditches marketing speak and gets down to business. They are experts at providing clients with solid organic engagement and getting the best out of every platform they use, making their services highly valuable.

With a fresh and innovative approach, Nathan Tito is quickly becoming one of the leading social media managers in Australia. He is the founder and director of This Is By Tito, a Mens Premium Underwear & Activewear brand, while also working full-time as SoL Cups Social Media Manager, overseeing partnerships and marketing. Nathans social media experience started 12 years ago when he was working in events and photography.

He has always had a great eye for style and his unique choices soon became the focus of his social media following. Nathan became known for his distinctive look and creative combinations. Soon enough, thousands of people turned to his personal account for daily inspiration and brands became interested in working with him.

As a social media manager, Nathan knows exactly how to engage followers by telling a story with pictures. His work is truly scroll-worthy and people cant get enough of it. His approach to social media and fashion is fresh, youthful, and bold, which allows him to create meaningful engagement. This is what he offers his clients and he always delivers.

Social media management is a passion of his and he is also a successful entrepreneur. His brand This Is By Tito offers premium underwear and activewear for men thats designed for comfort and breathability. His minimalistic collection is made for the everyday man and it provides the most comfortable support so they can lead with confidence.

With a passion for small businesses, Emma Winzar is an expert social media manager that brings them valuable services through her brand Socially Create. Over the last decade, Emma has worked in marketing and communications roles in the corporate world. However, she found that her true calling was in supporting small businesses and the people behind them.

As such, she decided to take all her expertise and knowledge to help small businesses thrive in the online space. Emma gets to know these brands to the core and understands their story so she can represent and share it with the world in the most creative, engaging, and authentic way.

Not only is Emma an amazing social media manager, but she is also a passionate photographer. She knows exactly how to capture the essence of a business through her lens and use that to boost their online presence. She founded Socially Create to be a one-stop-shop for small businesses that need a photographer, videographer, reel creator, social media, and digital marketing specialist.

Engaging an agency or outsourcing services can be expensive, especially when youre just getting your business off the ground. Emma is proud to offer cost-effective and valuable services because she understands small businesses are essential to our economy. Not only that, they also have incredible stories that need to be heard and worthwhile products/services.

Passionate and driven content producer Rachael Brook is the proud owner of Studio Alyce, a boutique creative agency with a wide range of services. From content creation to curation, social media management, production, and influencer campaign management, theres nothing they cant do for their clients. At Studio Alyce, they are DTC (Down to Create) and they are experts at connecting brands with the finest creators.

Rachael is not only passionate about social media, shes also passionate about mental health awareness. Additionally, she spends her free time helping rescue dogs and shes a former makeup artist and beauty content creator. As such, Studio Alyce focuses its services on the beauty industry.

Though the agency was founded in 2021 and theyre new to the market, theyre not new to the industry. Rachael leverages 16 years of combined experience across content creation and production. So far, 7 of those years have been dedicated to social media, YouTube, and brand platforms. In other words, this boutique agency is the expert match-maker of every brands dreams. Whenever brands need a photographer, videographer, influencer, social media strategist, etc., Studio Alyce can help.

Moreover, they offer a tailored experience because they understand every brand is unique. Rachael and her team work closely with clients to create a bespoke content plan to bring their vision to life. They work with brands of all sizes, whether theyre just getting started or are already well-established and love to support local talent. Studio Alyce exists to elevate brands content and digital presence to get the visibility and success they deserve.

Expert social media manager Chelsea Kunst is the proud Director of Public Relations and Social Media at Newish Communications. This is Australias first and only student-run communications agency. They employ an extremely talented team of students that helps clients create a stronger brand image, effective marketing plans, and implementation.

Newish Communications specialises in digital marketing, research-driven branding strategies, data-driven social media strategies, and more. Chelsea uses her years of experience and wealth of knowledge to guide this team of young talent and make sure clients always receive the best possible outcomes.

Founded by Dr. Nicolas Pontes, Newish Communications is in the business of creating industry leaders by giving students first-hand experience working with real clients. This not-for-profit is investing in the future and making history in the industry and the country.

University of Queensland students are provided with a unique opportunity to both hone and expand their skills while providing valuable services. By giving young talent a chance, clients engage in a mutually beneficial relationship that allows their businesses to gain visibility and grow in the online space. The team behind Newish Communications forms close and nurturing relationships with clients as they grow together and advance in the industry.

As a passionate social media manager, Samantha Gould has channelled all her experience and expertise into Gould Social Media. This is an agency that specialises in digital and traditional marketing campaigns to help clients stand out. It offers clients a one-stop shop for their digital representation needs and a wide variety of expert services.

Including social media development and management, blogger and advertising campaigns, and website set-up and management in the digital sphere. While in the traditional sphere, they focus on individualised traditional print, TV, and radio advertising campaigns, and communications, PR, and marketing strategies.

Samantha believes in the power of planning multiple marketing strategies and she swears by this approach. Through Gould Social Media, she offers tailored packages based on the needs of each client and they offer support 24/7. Additionally, shes passionate about sharing her knowledge so she also offers training. This way, clients can learn to manage websites and social media on their own.

They specialise in Marketing Communications Strategy Planning and they craft 1 to 3-year marketing plans complete with timelines and budgets. Samantha continues to leverage traditional marketing practices instead of focusing solely on digital, which allows her agency to stand out and provide the highest possible value.

Communication specialist, graphic designer, and social media manager Mandy Braddick is the Founder and Creative Director behind Wojamin Creative. She is a Wandandian tribe and Gumea language group woman with 11 years of experience working on design, communication, digital, and social media projects. That means she has gathered a wide variety of skills that allow her to provide extremely valuable services to her clients.

Mandy has a Bachelor of Graphic Design and a post-graduate certificate in Strategic Communications. Additionally, she specialises in Indigenous Design Communication and shes passionate about creating bespoke promotional solutions for all kinds of brands. Mandy believes in cultural inclusion and puts respect for it at the outset of every project.

Wojamin Creative combines the Western practice of communications with the Indigenous contemporary practice of design communications. This is what sets them apart and allows them to deliver unique solutions, products, and campaigns. Mandy is dedicated to the appropriate use of imagery, patterns, language, and more in each of her projects.

As an Indigenous communication specialist, she understands the culturally appropriate ways of communicating and ensures the delivery of clear messages over digital and social media. Mandy understands that communities gravitate to their own design and language, so its important to make sure communication reflects the people clients want to reach. This gives way to more authentic and respectful connections.

Specialising in telling real and raw stories, Grace Hamilton has leveraged her life experience and skills to provide outstanding services as a social media manager. In 2021, she began battling an eating disorder which stemmed from layers of body dysmorphia growing up. Though her efforts continue to this day, it has allowed her to find the strength to act on her passion.

Motivated to share her story and use her social media skills, she decided to launch her own website with endeavours to help others going through similar ordeals. As a journalism student in her final year, Grace understands the importance of connecting with followers through words, and most importantly, the truth. Her social media management methods focus heavily on this, acting as the driving force for active engagement.

Grace has poured herself into her website brand and has received outstanding support and success. From this, she has learned that authentic and honest content can lead to positive change. Through her raw and relatable content, she has challenged the mental health and eating disorder stigma, a change shes very proud of.

While continuing to grow her brand and community, Grace uses her expertise to help others tell their stories and make an impact in their own space. Her main objective while managing her website and social media platforms is to convey the message that no one issue is greater than another. She has combined her love for writing with her creative flair for social media to help fellow social media content creators deal with topical concerns and grow their personal brands. Her services are not only passionate, they are unique and valuable to businesses and individuals who are ready to truly connect with their audience.

Pallavi Dhurandhar is the founder of Pallavi Social, a Melbourne based Social Media Marketing Agency focused on helping new and established business owners elevate their social presence. From content creation (including reels and short videos), to design, to helping businesses perfect their marketing, Pallavi and her team have quickly become known for on time delivery, quality of work and rave reviews . I love the challenge of creating a brand that speaks directly to who you are as a business, what you offer and who your customers are, says Pallavi.

Starting right from branding, design, creating strategies, and running campaigns to establishing a warm Social media presence for your brand, Pallavi social have all your social media marketing needs covered. Implementing an analytical and systematic approach towards marketing, the experienced team have worked with clients from multiple countries and industries.

Extremely versatile and experts in their field, Pallavi Social are the complete guide to build and grow your brand.

As a social media manager, Miranda Nunn-Parker offers a wealth of insight. Not only as a professional but also as a consumer of social media. She is obsessed with it and she understands that social media is not just technology, its also a passion and a fascinating lifestyle. Miranda has been creating her own social media content since she was a teenager and she has worked with amazing brands, such as Deciem, a multibillion-dollar pioneer in the beauty industry.

Through her personal and professional experience with social media, she has perfected the skills that make her such a valuable social media manager. Miranda isnt only able to develop and execute social media and affiliate strategies, shes also an expert in influencer marketing. She knows exactly how to create a highly engaging social media presence and she does it with kindness.

The social media industry can be vicious, but Miranda leads with kindness and humility. Social media is way too fast-paced to believe you have it all figured out because things are constantly changing. Thats why she is constantly learning, relearning, and unlearning everything to stay on top of the game and be innovative.

Miranda is not only creative, she also has an agile, flexible, and resilient mindset, which is essential for a social media manager. Additionally, she has an unmatched work ethic and shes dedicated to diversity because she knows how empowering it is. Representation is very important to her, so she works hard to encourage it through her work and make a difference.

Founded by young entrepreneur of the year finalist, Josh Fritz, Patch Agency is one of the top digital marketing and design agencies in Brisbane. And spearheading the Social Media team at Patch is a passionate social media manager, Lauren Grogan. Lauren has dedicated herself to helping business owners build successful brands that convert. With an incredible team of creative young minds, Patch Agency can transform the way businesses market their products and services in the online space.

Patch Agency offers full-scope Marketing, Digital, and SEO services. Additionally, this agency is home to Brisbanes first eCommerce Hub, which drives inspiration, innovation, and creativity. Its designed to promote collaboration between clients and creatives so they can move faster and disrupt the status quo.

The agency also houses the essentials to creating great visual content- a fully operational photography studio, a Google-inspired Hot Desk Space, and Instagram-worthy office that serves as a perfect event or networking space. The carefully designed space creates a unique agency where clients can feel understood and supported.

Josh, Lauren and the team at Patch help businesses reach their digital marketing goals by listening to their needs and delivering a perfect social media vision. Clients are supported every step of the way and they are provided with daily updates regarding the progress of their project and deliverables. Patch Agency doesnt only value excellence, it also values customer satisfaction and transparency.

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20 Australian Social Media Managers to Work With in 2022 - The Australian Business Journal

To facilitate new interdisciplinary research, the Graduate School of Education and the School of Engineering and Applied Sciences will host an event designed to explore and accelerate collaborative research projects.

Exploring Interdisciplinary Collaboration and Funding Opportunities, open to GSE and SEAS faculty, will take place at 12:30 p.m. March 4 in Salvadore Lounge, the second-floor atrium space in Davis Hall, North Campus.It is slated to be the first of several collaborative cross-decanal research events.

X. Christine Wang, GSE professor and interim associate dean for interdisciplinary research, and Shambhu Upadhyaya, SEAS professor and associate dean for research and graduate education, organized the event after recognizing that both schools desired additional opportunities and infrastructures to support meaningful collaboration.

Were living in this globalized, connected world. The problems were trying to resolve have become complex and demand complex, interdisciplinary collaboration, Wang says. Oftentimes, we are siloed in our areas, and this event is trying to facilitate that cross-disciplinary collaboration.

Upadhyaya shares a similar perspective. While the faculty in different schools at UB have been doing excellent research in their own disciplines, the current trend is to not work in silos but engage in interdisciplinary initiatives, he says.

Rather than hosting research talks or planning formal introductory meetings, this fast-paced event will allow faculty to obtain more information about each others research in less time a kind of speed networking.

Faculty will socialize with the intention of finding shared scholarly interests and possible funding sources.

You mingle, you congregate, you discuss and generate ideas for the future to develop relationships and trust, Wang says.

Upadhyaya and Wang, along with additional GSE and SEAS faculty, worked to identify common themes linked to contemporary research in both decanal units.

The events research themes will include:

Participants will bring business cards and one-page handouts detailing their research interests and the funding opportunities they wish to pursue. When interests align, faculty will sit at a round table focused on a specific theme to brainstorm plans for long-term projects.

For the SEAS faculty who work in artificial intelligence, machine learning, advanced technologies, human-computer interaction and other engineering problems, looking at research on human development, education, ethics and social contexts will bring a new perspective to their research with meaningful outcomes, Upadhyaya says. The same is true for the GSE faculty if they collaborate with faculty with expertise in engineering and technology.

Upadhyaya and Wang hope this gathering launches future informal meetings focused on cross-collaboration at UB. Wang envisions partnerships with the College of Arts and Sciences, School of Public Health and Health Professions, Jacobs School of Medicine and Biomedical Sciences, and the School of Management.

You know each other, you have each others contact information and then you can continue to build on the conversation, she says. This is not viewed as a one-time thing; this is the beginning of a long-term collaboration.

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UB 'speed-networking' event to facilitate interdisciplinary collaboration - UB Now: News and views for UB faculty and staff - University at Buffalo

Discussed in this essay: Ethel Rosenberg: An American Tragedy, by Anne Sebba. St. Martins Press, 2021. 320 pages.

For more than 40 years, it was axiomatic on the left that Julius and Ethel Rosenbergthe Jewish couple famously executed on June 19th, 1953, as spies who turned the designs for the atom bomb over to the Sovietswere innocent victims, scapegoats of the McCarthy era. In the decades after their execution, one could be certain that each June, an article would appear in the pages of this magazine that picked apart the governments case by pointing to apparent absurdities in the charges leveled against the Rosenbergs ring: What kind of spies showed up at each others doors using their real names? Could something as silly as a jaggedly cut Jell-O box really have been a sign by which Soviet spies recognized each other? Could a drawing by Ethels brother David Greenglass, who had no postsecondary education, actually have enabled the Soviets to manufacture their own bomb? The lefts consensusclinched by book-length treatments of the case like Walter and Miriam Schneirs 1966 study Invitation to an Inquestwas that the Rosenbergs were framed, killed not for espionage but because they were Jews and, despite their unwavering denial, committed Communists.

This theory came crashing down in 1995 when newly released Soviet files, known as the Venona transcripts, demonstrated beyond a shadow of a doubt that Julius was not only a spy, but the head of a ring of mainly Jewish comrades, including David. But if the transcripts confirmed Juliuss guilt, they showed that Ethels role was limited to knowledge of the espionage ring and recommending her sister-in-law Ruth for the role of typistthus undermining the narrative advanced by the state in Ethels conviction. A few years later, Juliuss Soviet handler, Aleksander Feklisov, affirmed that Ethel knew about Juliuss work but was not a spy herself. She had nothing to do with thisshe was completely innocent, he said. David eventually admitted that his testimony that Ethel had typed up the notes he provided on the Manhattan Projectwhich led to her convictionwas made only to protect himself and his wife.

At the time of the case, those who believed Ethel wasnt guilty of the charges brought against her wondered: Why would the devoted mother of two young children, knowing she was innocent, remain silent on penalty of death, leaving her children orphans? The question persists today, and Anne Sebbas recent biography, Ethel Rosenberg: An American Tragedy, attempts to answer it. Sebbas book rounds out the portrait of the martyr, revealing her to be both a product of her times and a rebel against them: a devoted housewife who had left her artistic hopes and work life behind to devote her days to motherhood, a political militant, the scorned daughter of a family that preferred her brotherand, in the end, a victim of mass hysteria induced by the ambient anti-communism of her era, and heightened by her violation of social norms surrounding the appearance and conduct of women. Sebbas carefully considered accountone of the few treatments of the case to focus on Ethelis fair and sympathetic without falling into the trap of hagiography. By detailing the contours of Ethels life, the book helps us understand the flesh-and-blood woman who would be transformed into a political symbol. But in failing to deeply read Ethels own politics, it falls short of providing a compelling explanation of her infamous silence.

Ethel Rosenberg, born Ethel Greenglass in 1915, was a product of Manhattans largely Jewish Lower East Side. From a young age, she sang, acted, and dreamed of a life in the arts. (Her high school classmates elected her class actress.) But while she was talented enough to sing in a professional choir, the reality of life as a poor Jew forced her to find office work as a way to support herself and her family. It was there that she discovered the left-wing politics that would become her dominant interest. Sebba describes how she led a strike at her workplace that resulted in her firing from her position, a job restored to her by the newly established National Labor Relations Board, which allowed workers to organize in unions without fear of retribution. She soon became one of what Sebba estimates were 3,000 Communists on the Lower East Side, probably the largest concentration of Party members in the US. In 1939, she signed a petition to put the Communist candidate for City Council, Peter V. Cacchione, on the ballota fact that would later be used against her at trial. (Hard as it is to believe now, Cacchione, leader of the Communist Party in Brooklyn, was eventually elected in 1941 and then re-elected twice.)

Ethel met Julius, a City College student, in December 1936, and by all accounts theirs was a story of shared love and activism. Ethel gave birth to the couples first child, Michael, in 1943, and the second, Robby, in 1947; in Sebbas portrayal, her dedication to her sons was as whole-hearted as her devotion to her husband and her politics. Michael was a difficult child, and Ethel studied all the available sources in an attempt to find the best way to help him. (Sebba notes that she continued her subscription to Parents magazine even while imprisoned and awaiting trial, when she had little chance of ever spending time alone with her boys again.) The Rosenbergs struggled financially, as Julius ran a series of failed businesses, yet Ethel remained a stay-at-home mother, abandoning her lingering dreams of making it on the stage. At the same time, she deepened her political organizing, which became inseparable from her marriage; for example, the couple together campaigned for Communist Party candidates and supported the Spanish Republicans. As Sebba writes, [A]lthough communism theoretically championed the equality of the sexes, it was not theory that interested Ethel. From now on she . . . turned instead, in her single-minded way, to political activism and Julius.

This all came to a crashing end on July 17th, 1950, when Julius was arrested. In the weeks after her husband was taken into custody, Ethel was called to testify before a grand jury, but refused to answer their questions. In August, after a particularly bruising day of questioning, she was met at the courthouse by two FBI agents who arrested her for violation of the Espionage Act of 1917. Government officials involved in the case would later admit in private that Ethel was arrested, and then tried and sentenced, primarily as a means of pressuring Julius to talk.

Though both Rosenbergs were vilified in the press, Ethel was cast in an especially negative lightoften for reasons irrelevant to the issues of the case. Her unprepossessing appearance was, as Sebba shows, often held against her, with journalists describing her as wearing the tired uniform of the clerk or stenographera dark wool skirt, a whitewash blouse and a white wool sweater, as having a dish-face complexion, and as slightly dumpy. Even her hair was critiqued; one journalist wrote that she failed to make the best of her naturally curly dark hair. Her bob is neither long nor short and it needs shaping. Her calm demeanor at the couples trial was taken by some as proof that it was Ethel who was the real brains behind the spy ring.

Though the judge and the prosecuting attorneyswho included Roy Cohnwere also Jews, there was an undercurrent of Jew=communist in the trial and the reaction to it. As Sebba points out, it was no coincidence that, at a time when 25% of New Yorks population was Jewish, the jury contained not a single Jew. The Rosenbergs were poorly defended by their attorneys, who had no experience with criminal trials nearly as grave as this one, and who, in an effort to soften the court towards the defendants, did little to push back against testimony to which they could have objected. Pressed on their politics, both Julius and Ethel took the Fifth Amendment, which was their right. But at that time, the height of the Cold War, their silence was viewed as at best an obfuscation, and at worst an admission that they had chosen the side of the enemy. It took the jury an afternoon and morning of deliberations to find them guilty, and Judge Irving Saypol, in sentencing them to death, blamed them for the deaths of Americans in Korea and the looming threat of a Soviet bomb.

Legal and personal appeals followed, as well as an international campaign in the Rosenbergs defense. (Sebba tells us that the American Communist Party shied away from the case so as not to be tainted with the charge of espionage.) Despite all thisand despite evidence that Ethel was never the governments real targetPresident Eisenhower refused to grant clemency, fearing that granting Ethel a reprieve would encourage other housewives to turn to espionage. A last-ditch effort by the couples lawyers to delay the execution, which had been scheduled on the Sabbath, only resulted in the hour being moved up. Julius was executed first, then Ethel. The Rosenbergs had entered history.

In the end, there is no way to understand Ethels conductor Juliussexcept through the lens of their political stance: their fidelity to Communism and the Soviet Union. While Sebba recognizes this dimension, she doesnt get to what was at the heart of their actions. Appreciating this commitment, and taking account of the specific period during which the spy ring was active and the trial occurred, is essential to comprehending how these two peopledevoted spouses, dedicated and loving parentsgave their lives so stoically for their cause.

Juliuss political allegianceswhich Ethel clearly sharedwere formed by the fact that he was a spy during World War II, when the US and the USSR were allies in the battle against fascism. (This fact has often been held up as evidence that the trial and sentence were iniquitous, since whatever was turned over to the Soviets was technically turned over to allies.) Long before D-Day in June 1944, Communists (and many others) around the world had called for the establishment of a second front. In Europe, only the Red Army and the various resistance movements were actively fighting the Nazis. Anything that could be done to assist Stalins army was a blow against fascism, and that meant there was no higher calling for a Communist than to be a comrade in arms with the Soviet soldiers who fought at Stalingrad, Leningrad, and Kursk, or with the Communist-led partisans fighting and dying in France, Yugoslavia, and Greece. Feklisov wrote in his memoirs of Juliuss almost obsessive love for the Soviet Union, describing how he cherished being considered as brave as the partisans who fought behind Nazi lines. Julius further demonstrated his ideological motivations by never asking for payment, and only ever grudgingly accepting small sums from the Soviets, despite his familys dire financial straits. As his espionage unfolded in the final years of the war, he understood himself to be at one with the fighters in Europe, risking his freedom and his life much as Titos Communist guerillas did by fighting the Nazis in Yugoslavia and Zhukovs armies did as they fought their way across Europe.

Ethel was equally committed to the Soviet Union as a beacon of both workers rights and antifascism. While it seems certain that had she broken under pressure she would have survived, as her brother did, cooperating with the prosecution would have meant denying everything she and Julius had fought for and believed in. Even more, it would have been a betrayal of the fight against fascism. Julius himself made this manichean choice clear, writing about the trial in a 1952 letter from prison to Ethel: If we are able to contribute something in the the great fight for peace and against fascism and I believe that we have already made an important contribution to aid in this fight, then we have turned the tables on the prosecution and have advanced the cause of justice and freedom.

The Rosenbergs have long been cast as either nefarious villains or superhuman heroes. Both views obscure the truth: They were passionate ideologues, inspired and constrained by the politics of their particular moment. We honor them best by understanding who they were in all their humanity. Even as it fails to fully plumb the depths of the Rosenbergs devotion to their politics, by illuminating the couples choices and the historical backdrop against which they made them, Sebbas Ethel Rosenberg takes us a long way along the road to that comprehension.

Originally posted here:
The Overlooked Loyalties of Ethel Rosenberg - Jewish Currents

On a cool, tropical morning in the tumultuous year of 1931, the American poet Langston Hughes woke up snugly and confusedly on the inside of a large clay drainage pipe. The pipe, his home for the previous night, was one of a series of large pipes that sat estranged on the side of a mountainous road somewhere in rural Haiti, perhaps to later be placed under roads to drain the overflowing streams that flood under the weight of violent storms with their heavy rains. But at this moment they remained underutilized in the applied field of water redistribution and instead became a source of warmth for the poet whose bus had run out of gas the night before.

At this moment in time, the 29-year-old poet faced an uncertain future he was relatively well-known in literary circles but was in no way famous; he was consistently winning literary prizes but was in no way rich; well-endowed with inspiration, yet destitute of financial stability. That he made it this far was impressive enough, considering the overwhelming odds against him as a working-class Black man in America, but despite it all, he went on to establish himself as one of the most celebrated poets of the 20th century.

In his childhood, Langston Hughes lived a volatile life, his father left behind the family and the unbearable racism of America for Mexico; his mother traveled incessantly to find work, he lived in and out of poverty often with his grandmother as he moved from Missouri to Kansas, from Kansas to Illinois, from Illinois to Ohio, all before graduating high school. But it was his time in Cleveland, while attending Central High School between 1916 and 1920, when his passion for poetry developed most rapidly and thoroughly. Ethel Weimers second-year English course taught him the works of Amy Lowell, Edgar Lee Masters, Vachel Lindsay, and, most impactfully to the young Mr. Hughes, Carl Sandburg. Although I had read of Carl Sandburg before . . . I didnt really know him until Miss Weimer. . . . Then I began to try to write like Carl Sandburg (Hughes 1993). The young poet was also fervently engaged in extracurricular activities and often wore a sweater that proved this; it was covered in club pins. He was on the track team, served as a lieutenant in the schools military training corps, edited the yearbook, served as class president, occasionally made the monthly honor roll, and wrote many of his early poems for the schools magazine, the Belfry Owl.

Moving between overpriced kitchenette apartments, Hughes witnessed the harsh realities of the segregated geography and racist economy. But he also encountered the fleeting cultural beauty that blossomed. Clevelands Central High School, a Victorian Gothic building on Central Avenue (since destroyed), hosted a diverse community of European immigrants from Poland, Russia, Italy, and also served a growing Black community. This made for a hotbed of radical ideas. His classmates lent him The Gadfly, introduced him to the Liberator, and took him to hear Eugene Debs speak. They knew that it was wrong that Debs was locked up, they knew that Lenin sent a shockwave from Russia to the slums of Woodlawn Avenue, and when the Russian Revolution broke out, our school almost held a celebration (Hughes 2002, 49).

The years after graduation, like much of his life, involved a seamless continuation of movement, never finding a firm residence for more than a year, floating from one place or job to the next, but always with his sights set on his true passion: writing. From 1925 to 1930 his career picked up: he won poetry contests; published his first two books, The Weary Blues and Fine Clothes to the Jew; graduated from Lincoln University; was taken up by a wealthy patron of the arts, Mrs. Mason; and published his first novel, Not without Laughter. During the economically depressed year of 1931, Hughes traveled to Cuba and Haiti and began writing for the radical press.

I went to Haiti to get away from my troubles, he wrote honestly about his trip. Hed just spent Christmas with his mother in Cleveland and intended to take a bus to Key West. Fortunately for Hughes he met a fellow poet named Zell Ingram, a disenchanted student at the Cleveland School of Art who, conveniently for Hughes, was desperate to quit his classes and travel. They took Ingrams mothers car, both with $300 in their pocket, down to the coast. After the turbulent break with his patron, Mrs. Mason, he thought it necessary to sit in the sun awhile and think. . . . So in Haiti I began to puzzle out how I, a Negro, could make a living in America from writing (Hughes 1993).

In the sun, he began writing for the communist magazine New Masses, a bastion for what lead editor Mike Gold called proletarian literature. In its pages, Hughes warned poetically of an insurmountable foe in Havana, a pirate called THE NATIONAL CITY BANK. He wrote of Haiti as a world of black people without shoes who catch hell, a country with a deteriorating Citadel, rusting while the planes of the United States Marines hum daily overhead. By the middle of their trip, Hughes and Ingram grew tired. At this point Zell, who had never traveled before outside the confines of the U.S.A., said he wished he had stayed home in Cleveland.

Hughes returned wearily to New York where he had little time to decompress before going on a tour of the South. In 1931 thered been twelve known lynchings in the South, of which Hughes was painfully aware during his voyage. He wrote two poems about one of the most pressing conflicts of 1931, the Scottsboro case. BLACK BOYS IN A SOUTHERN JAIL. / WORLD, TURN PALE! Hughes wrote. Nine young Black men were accused of raping two white women on a freight train traveling through Alabama, and their arrest almost led to a lynching. The prosecution played out through years of court cases and appeals led by the Communist Party and the NAACP, which eventually resulted in most of the nine defendants being released. The next year he wrote a short play and four poems on the case called Scottsboro, Limited.

In keeping with his momentum of ceaseless travel, in the summer of 1932 the inquisitive Hughes sailed to the land of John Reeds Ten Days That Shook the World, the land where race prejudice was reported taboo, the land of the Soviets. He was accompanied by twenty-two young Black Americans to make a Soviet-led film on race relations in the U.S. A third of his autobiography, I Wonder as I Wander ([1956] 1993), focuses on his impactful time spent in the socialist country. However, the reflections stay relatively indifferent, devoid of any strong opinions due to Americas censorship and blacklists of the 1950s.

Noticeably absent from his autobiography, for example, are his poems that speak highly of Lenin and revolution. Some of his most politically charged works have been censored from collections of his poetry; works like One More S in the U.S.A. [to make it Soviet] and Ballads of Lenin might be conveniently omitted from an innocent collection of his wide assemblage of poems.

But he nonetheless spoke honestly of the hospitable treatment of himself and his crewmates in the USSR, who were always introduced as representatives of the great Negro people. On the streets queuing up for newspapers, for cigarettes, or soft drinks, often folks in the line would say, Let the Negro comrade go forward. If you demurred, they would insist, Please! Visitor to the front. Even as the movie fell apart, he noted that hed never been paid such a high rate or lived in such comfort: All of us were being paid regularly, wined and dined overmuch. . . . I had never stayed in such hotels in my own country since, as a rule, Negroes were not then permitted to do so. Besides, I had never had enough money for such fine living in America (Hughes 1993).

His adventures eventually landed him humbly back in Ohio, residing with his distant cousins in Oberlin to care for his sick mother. Hed never been to the small town located not far west of Cleveland. He knew few things about the town other than that his distant cousins lived there, and that his grandmother, Mary Patterson Langston who was married to Sheridan Leary who died fighting with John Brown was the first Black woman to attend Oberlin College.

On his return to Ohio, Hughes engaged with the local theater scene. In the Fairfax neighborhood of Clevelands east side is the still standing Karamu House, the oldest African American theater in the United States, opened in 1915. Most of Hughes plays were developed and performed at the theater, which premiered many of his works throughout the 1930s. In 1936 and 1937 alone, Karamu House put on a stream of plays almost as quickly as Hughes could write them. This included his farce, Little Ham, a comedy titled Joy to My Soul, and a historical drama about Haiti called Troubled Island.

Perhaps itching to travel again, Hughes ventured in summer 1937 back to Europe, first to Paris for the International Writers Congress where he enjoyed a venturesome excursion that included a memorable gala and the attendance of a motorcycle race with the famous photographer Henri Cartier-Bresson, whom hed briefly lived with in Mexico then to Spain where he finished the year reporting on the brutal civil war for the Baltimore Afro-American. Some of the men in the International Brigades had told me they came to Spain to help keep war and fascism from spreading. War and fascisma great many people at home in America seemed to think those words were just a left-wing slogan. But of course it wasnt just a slogan to Hughes or those who fought unremittingly against fascism in Spain. Endless years of moving and traveling, Hughes wondered what the future held for him, Europe, and the world:

Would the world really end?

Not my world, I said to myself. My world will not end.

But worldsentire nations and civilizationsdo end. In the snowy night in the shadows of the old houses of Montmartre, I repeated to myself, My world wont end.

But how could I be so sure? I dont know.

For a moment I wondered. (Hughes 1993)

In the paranoia and anti-communism of the 1950s, Hughes was interrogated in March 1953 by Roy Cohn at an executive session of the Senate Permanent Subcommittee on Investigations. He refused to name names, but, under the threat of being blacklisted and seeing his career ruined, renounced his radical views but not before educating the committee members on what it meant to be an African American in America. The results of which led to a decade of relative political neutrality in his work, earning him criticisms from all sides, but keeping his career and passport intact something many other communists had been deprived of.

Nonetheless, Langston Hughes lived a zealous life as a traveler and a poet, an activist and an artist. His communist politics developed from his early years in Cleveland to the USSR to Spain and everywhere in between. His work was torn violently by the hostilities of historical revisionism during the Cold War, the ruptures visible and unsustainable. One side of him was canonized, the other suppressed by anti-communism and cynicism. His work was effectively censored, stripped of its revolutionary foundations, and muffled of its political radicalism. But the two can be rejoined. Like the moments separating a brief strike of lightning and its booming roll of thunder, we wait patiently to hear its roll and remember that the two are intertwined. His revolutionary works sit waiting to be compounded, to strike with a lively force a new generation of proletarian artists who can revive the totality of Langston Hughes and bring about the O mighty roll of the Revolution.

SourcesLangston Hughes, I Wonder as I Wander, Hill and Wang, (1956) 1993. epub.Langston Hughes, The Big Sea, vol. 13 of The Collected Works of Langston Hughes. Columbia, University of Missouri Press, 2002.

Images: Top, photo by Gordon Parks, Wikipedia (Public Domain); Hughes in 1928, Wikipedia (public domain); Scottsboro defendants, Wikipedia (fair use); Republican forces in Spanish Civil War, Wikipedia (CCO).

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Langston Hughes: Progressive poet and wanderer Communist Party USA - Communist Party USA