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While Magnus Carlsen is the number one chess player in the world, his streaming career is not as incredible as his chess career. To be the top chess streamer, you dont really have to be as good as Magnus Carlsen. All you need is great content and a lot of people who like your content. But if not Magnus Carlsen or Hikaru Nakamura who won the best chess streamer award?

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You must have seen the Grammys, Golden Globes, Oscars or something like Nobel prize events. Well, The Streamer Awards is perhaps like a little brother to all of them. Every year, they nominate the best content streamers from different platforms and felicitate them for their amazing content creation in different fields.

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The American-Canadian online chess sensations Alexandra and Andrea Botez won the best chess streamer award for the year 2021. With over 770k subscribers on YouTube and Twitch, Botezlive is one of the most popular chess streaming channel in the world right now. It was started by the elder sister Alexandra in April 2018 and was joined by her little sister Andrea in 2020.

Both the sisters are ace chess players and often indulge themselves in different chess challenges on YouTube and Twitch. The sisters have even played games against Magnus Carlsen, Hikaru Nakamura and other renowned Grand Masters.

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Alexandra and Andrea both started playing chess at a very young age. While the elder sister Alexandra (26) is currently amongst the top ten female players in Canada, the younger sister Andrea (19) is equally aggressive and talented chess player.

Their popularity as chess streamers is proliferating rapidly, and the duo is getting a lot of attention from media as well. Recently, CBS published an article about the elder sister Alexandra Botez on their website.

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The sisters also have a couple of sponsorship deals, including the deal with a Texas-based esports company. Although their content is pretty cool to watch, but whats more fascinating about Botezlive is that they are spreading the game to more and more people.

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They are setting the trend that chess players can be as cool as both the sisters.

WATCH THIS STORYNathan Chen, unsure about his future in figure skating opens up on Russian controversy at Beijing Winter Olympics 2022

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Queens of Chess Defeat Kings to Win the Best Streamer Award 2021 - EssentiallySports

Friday, 18 March 2022, 6:33 amPress Release: Sandra Roberts

CHESS MAKES ITS MOVE ON QUEENCITY!

Kiri Te Kanawa Theatre,Aotea Centre, Auckland16-19 June2022

TICKETS ON SALE VIA TICKETMASTER- FIVE SHOWS ONLY

Withmusic by Benny Andersson and Bjrn Ulvaeus (ABBA), book andlyrics by Sir Tim Rice, CHESS THE MUSICAL is arguably one ofthe most memorable scores ever heard. Featuring global smashhits I Know Him So Well and One Night inBangkok, this extraordinary semi-staged musical alsofeatures much-loved standards such as Anthem,Someone Elses Story, Heaven Help MyHeart and Pity The Child.

Thispowerful new production of CHESS THE MUSICAL features anall-New Zealand cast, the Auckland Philharmonia Orchestraand a 30-strong choir

Producers of CHESS THEMUSICAL are delighted to announce a stellar castfor the semi-staged series at Aucklands Kiri Te KanawaTheatre this June.

Playing the lead roles of Frederickand Anatoly fierce competitors on the chess board andfor the love of one woman are music chart-topping popartist Michael Murphy, and internationalopera star EdwardLaurenson.

Caught in their love triangleis Florence, played by Heather Wilcockwhose glorious soaring voice landed her the role of Elphabain Wicked in multiple New Zealand productions. Shehas also played Tracy in Hairspray and Eva Peron inEvita in both Auckland and Wellington.

Tryingto bring order and dignity to the game as Arbiter will beone of New Zealands favourite entertainers,Jackie Clarke MNZM. Jackies highlightsinclude performing in The Lady Killers with Tina Cross andSuzanne Lynch for 15 years, and starring in musical theatreshows such as Once, Mamma Mia!, Anything Goes, Joseph andthe Amazing Technicolour Dreamcoat, Porgy and Bess, andSweet Charity.

Television and theatre starStephen Butterworth (Ngati Porou) will beplaying the smarmy and sly American television producerWalter. Stephen achieved a cult following for his roles atPop-up Globe and has appeared in The Lord of theRings and Shortland Street.

PlayingAnatolys sidekick-turned-manipulator for the state,Molokov, is Matthew Cutts, a Kiwi whosestar has shone brightly on the West End in London and acrossEurope, performing in some of the worlds biggestproductions including Andrew Lloyd Webbers StarlightExpress, Miss Saigon, Mamma Mia!, Grease, Cats, SaturdayNight Fever, Joseph and His Amazing TechnicolorDreamcoat, and Jersey Boys.

PlayingAnatolys ex-wife Svetlana is RebeccaWright, who has enjoyed an illustrious career inthe musical theatre industry, most recently performing therole of Fantine in Les Misrables at The Civic inAuckland, to critical acclaim.

The production willalso feature an outstanding ensemble and masschoir.Ensemble: Ben Wombwell, EstherDawson, Jamie Cottingham, Jeremy Downing, Melanie Davys,Nomi Cohen, Patricia Bell, Sean MacFarlane, and SkylerJed.

Choir: Alice Merrall, CathyBetty, Chantelle Gerrard, Charlotte Carroll, Chiara vanBaarle, Christina Davies, Christine Wrightson, Emily Briggs,Jocelyn Scott, Katherine Cornish, Kathryn Cross, LeahEscondo, Liz Reilly, Mikaela Stroud, Nicola Murphy, RebeccaHubbert, Vanessa Preston, Trudy Price, Joanna Wood, AminRoberts, Andy Woodd, Craig Rodgers, Dave Torres, DavidWallace, Dwayne Mallo, Flip Hirst, George Keenan, GregMilner-White, Jack Chen-Sinclair, Jesse Reynolds, JonathanBishop, Kristoff Beens, Matt Bruce, and MylesWhittaker.

CHESS THE MUSICAL isproduced by the Amici Trust and G & T Productions, inpartnership with Auckland Live and the Auckland PhilharmoniaOrchestra at the Kiri Te Kanawa Theatre at the Aotea Centrein Auckland from 16 19 June 2022, for five performancesonly.

This semi-staged production, featuring ourincredible entertainers and the Auckland PhilharmoniaOrchestra, will be filled with sumptuous musicalarrangements set to a gripping story.

Written in 1984by ABBAs Benny Andersson and Bjrn Ulvaeus, and Sir TimRice (Jesus Christ Superstar, Evita)CHESS THE MUSICAL features hits includingIKnow Him So Well recognised in the GuinnessBook of Records as the biggest selling UK chart singleever by a female duo and the upbeat pop favourite OneNight In Bangkok.

CHESS THEMUSICAL tells the story of a complex love trianglecombined with dramatic political intrigue, set against thebackground of the Cold War in the early 1980s, where Sovietand American forces attempt to manipulate an internationalchess championship for political gains.

Two of theworlds greatest chess masters, one American, one Russian,are in danger of becoming the pawns of their governments astheir battle for the world chess title getsunderway.

Simultaneously, their lives are thrown intofurther confusion by a Hungarian refugee, a remarkable womanwho becomes the centre of their emotional triangle. Thismirrors the heightened passions of the political strugglesthat threaten to destroy lives and loves.

The musicaloriginally premiered in London's West End in 1986 (where itwas revived in 2018), starring the beloved Elaine Paige. Theseason ran for three years, resulting in a BBC listener pollranking CHESS THE MUSICAL seventh in a listof Number One Essential Musicals of alltime.

Chess the board game, however, is the worldsmost popular sport with 605 million fans and now enjoys evenmore popularity following the Netflix series TheQueens Gambit, which according to Netflix drew arecord audience of 62 million households. In the first threeweeks after the TV series debut, sales of chess sets inthe US jumped by 87% and sales of chess books leaped603%.

CHESS THE MUSICAL is producedby the makers of last years theatrical extravaganzaJERSEY BOYS and is directed by Jeremy Hinman(Jersey Boys, Priscilla, Queen of the Desert).Musical direction is by Penny Dodd (Chicago, Evita, Cats,Anything Goes, 42nd Street, and The Phantom of theOpera) and vocal direction is by Jane Horder (MaryPoppins, Miss Saigon, Jesus Christ Superstar - NZ /Australia tour, Chess NZ Tour, Into the Woods, Hair, HelloDolly)

Make your move quickly. Ticketsavailable from Ticketmaster.

Venue:Kiri Te Kanawa Theatre, Aotea Centre,Auckland.Dates: Performances from 16June 2022.Times: Thursday 7.30pm;Friday 7.30pm; Saturday 2pm & 7.30pm;Sunday2pm.Tickets: Tickets from $49.10. Aservice feeapplies.

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Chess The Musical: Stellar Cast Announced | Scoop News - Scoop

Researchers are recruiting female undergraduate and graduate students on campus to understand individuals' opinions about the social media marketing efforts of fashion brands.

The survey will take approximately 15 minutes and consist of four parts asking your opinions and experiences about the social media marketing efforts of fashion brands. The last part will ask you to provide your general background information.

At the end of the survey, you may choose to participate in a drawing for a$30 Walmart gift card.Participation in the drawing is optional.

All responses are kept confidential to the extent allowed by law and university policy.This is a master's thesis researchapproved by the Institutional Review Board (Protocol# 2112375418).

Please contact the researchers if you have additional questions about the study.

Your participation is greatly appreciated!

Follow this link for the survey.

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Chance to Win $30 Walmart Gift Card by Participating in Fashion Social Media Influencer Study - University of Arkansas Newswire

Social platforms like TikTok and Instagram have helped brands go viral, even in the midst of the pandemic. But BIPOC influencers who help those products take off arent always compensated the same by brands as their white counterparts, especially Black creators.

According to a recent report from MSL and The Influencer League, white influencers make 35% more than Black influencers. And while the report cites a several factors behind this, pay transparency was a key reason.

Right now, its the wild, Wild West, said LaToya Shambo, CEO of the marketing agency Black Girl Digital, which brokers partnerships between brands and social influencers. Maybe one creator over here gets paid $20,000 and another creator, similar following, might get paid, $2,000.

Marketplace host Kai Ryssdal spoke with Shambo about the state of the industry. The following is an edited transcript of their conversation.

Kai Ryssdal: What are you trying to do with this company? Whats your your mission statement?

LaToya Shambo: Well, here at Black Girl Digital, we are on a mission to lessen the wage gap between Black and brown and white influencers. So there is a huge pay gap between Black influencers and white influencers, so we are here to close that wage gap.

Ryssdal: Hows it going? Are you having much luck?

Shambo: Thats a very good question. We have had some luck. Weve been able to work with brands such as Walmart, Varo Bank, the city of Boston, really bringing more Black creators into the fold and getting them paid well to just do the things that they love to do.

Ryssdal: So one of the things that a lot of people talked about after George Floyd was that this was a moment in this economy where Black creators, yes, but also just Black Americans in this economy were going to be empowered. And one of the things that you saw happening was that big companies said, We are going to spend more money going after these audiences, to empower them, to get them and to help them. And I guess my question to you is: Are they?

Shambo: You know, Im gonna have to say, from my end, Im definitely seeing a lot of brands step up. You know, this is something thats not going to happen overnight. And you cant expect, especially a lot of these corporations, major corporations, itll be really challenging for them to try and connect with these communities if they dont have the right internal voices sharing and connecting and saying, Hey, you know, these are the key players, or This is the messaging, this sounds good, thats not gonna work. Its a balancing act of internal changes, as well as external changes.

Ryssdal: Yeah. And after generations, and honestly, centuries of ignoring that market, they need some help. And thats kind of where you come in.

Shambo: Correct. You know, and were not were not beating them over their head, like, I cant believe youre not doing that. Its more of like, Hey, we see that, you know, you need some support here. Let us help with getting the right talent behind the lens for you so that its a fair and equitable marketplace.

Ryssdal: Let me ask you a nuts-and-bolts question: How do you find the influencers that you want to help out? Do you just spend hours and hours and hours, more hours than the rest of us, I guess, just scrolling TikTok and Instagram?

Shambo: Thats a good question. And, you know, its a mix. So, out the gate, you know, I have relationships and a huge list. Right now, I think were at maybe over 1,000 Black creators. My team, theyre always kind of in the loop of whos next and whos now.

Ryssdal: And its always changing, right? Just because all this changes so fast.

Shambo: Yeah. And you know whats an interesting conversation right now is [the issue of] influencer burnout. So, you know, [were] having to be very mindful and checking in with the creators, just to [ask] Hey, are you still in the game? Hows business? Because burn outs real people, they take vacations.

Ryssdal: Well, I mean, the thing about digital is youve got to feed the beast all the time. If I go to Instagram and its not there, Im like, whereve you been?

Shambo: All the time. Yeah.

Ryssdal: So in five years, where is your slice of the influencer industry? That is to say, people of color and getting them a fair shot? Where are you, do you think?

Shambo: Thats a good question. Right now, its the wild, Wild West. And thats the challenge. Maybe one creator over here gets paid $20,000 and another creator, similar following, might get paid, you know, $2,000. I think that in five years, were gonna have to figure out some kind of regulation and pay scale. We have an internal pay scale. Were killing two birds with one stone. Were putting more people of color in ad campaigns, as well as allowing for brands to reach more people of color all at the same time.

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The CEO working to close the pay gap for Black influencers - Marketplace

Appointment follows the company's $120 Million Investment from Summit Partners to Redefine Influencer Marketing into Social Proof at Scale

BOSTON - Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced that Tony Weisman has joined its board of directors. The appointment comes on the heels of a $120 million investment from global growth equity firm Summit Partners, to support Mavrck's mission to build the operations cloud to power all types of social proof at scale.

"The addition of Tony to our board has not only added a wealth of experience and marketing acumen, but also the voice of our customer, the enterprise brand marketing leader," said Lyle Stevens, Co-Founder and CEO of Mavrck. "Marketing is going through another tectonic shift, fueled by digital democratization and the trust economy, that will require marketers to trust both creators and their customers to allow social proof to truly scale and reach its full potential. We've seen it pay huge dividends for the leading brands who have embraced creators. Tony will be instrumental in persuading marketing leaders to adopt and lean into this shift. "

Weisman is the former chief marketing officer of Dunkin' Brands, where he led a 200-person organization with a $500 million annual budget. During Tony's tenure, Dunkin' broke sales records and its store traffic was the highest in four years. He helped modernize the chain's image and menu, leading the rebranding efforts of the name to Dunkin' dropping the "Donuts" from the name in recognition of its diverse and modern menu.

Weisman also transformed the brand's digital marketing and managed Dunkin's CPG business, resulting in $1 billion in retail sales in 2019 (10% increase year over year). He was named a Forbes World's Most Influential CMO, a Business Insider's 25 Most Transformational CMO, and an Adweek Brand Genius.

Before joining Dunkin', he spent a decade at Digitas, most recently serving as CEO of DigitasLBi North America. Prior to that, Weisman was the CMO of FCB Chicago and held various management positions at Leo Burnett. Weisman also serves on the board of Klaviyo, a customer data and automation platform; Cardlytics, a digital ad platform for financial institutions; and 3Q Digital, a performance marketing agency, among others.

"I am looking forward to working with Mavrck on their journey to define a new category of enterprise software that will transform how brands build trust with their customers and advocates," said Weisman. "The growth that we're seeing in the influencer marketing industry and creator economy as a whole is explosive. Influencer marketing is becoming one of the most reliable ways for brands to connect with their consumers, especially in a world where that is becoming harder and harder to do."

On the board, Weisman joins Lyle Stevens, Co-Founder and CEO of Mavrck; Summit Partners' Managing Director Michael Medici and Principal Sophia Popova; Investor and Senior Partner at Archer Venture Capital, George Bell; and Investor and General Partner at GrandBanks Capital, Tim Wright.

About Mavrck Mavrck is the all-in-one, advanced influencer marketing platform enabling global consumer brands to harness the power of social proof that consumers trust today. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale. Using its self-service influencer manager, Mavrck allows marketers to take an automated and performance-based approach to influencer marketing.

Founded in 2014, Mavrck has offices in Boston and Denver. Mavrck's platform has been recognized for its superior offering by the Shorty Awards and Retail TouchPoints' Retail Innovator Awards, honored as "Best Influencer Marketing Platform" by Digiday, is the #1 influencer marketing platform for the enterprise on software review site G2, and was named to the 2019 and 2020 Inc. 5000. Mavrck was also named a "Leader" among the top influencer marketing platforms in Forrester's evaluation, The Forrester New Wave: Influencer Marketing Solutions, Q2 2020.

Source: Mavrck

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Mavrck Appoints Marketing Veteran Tony Weisman to Board of Directors - Summit Partners