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The awfulness of the Red Hot Chili Peppers has always felt weirdly personal – The Spectator

Squaring up to the prospect of a new Red Hot Chili Peppers album, Im reminded of a vintage quote by Nick Cave: Im forever near a stereo saying, What is this garbage? And the answer is always the Red Hot Chili Peppers. I can empathise. I dont habitually harbour animus against artists I dislike, but something about the sheer scale of the Red Hot Chili Peppers awfulness has always felt weirdly personal.

Despite the kind of success that looks mightily impressive in a Wikipedia stat dump 100 million record sales, multiple Grammy wins, numerous number ones the Californian rock band have always been tricky to tolerate, let alone love. The reasons for this are manifold. Their grimly juvenile take on sexual relations envelops their music in a cloud of toxic testosterone. One song is called Hump de Bump, another Party on Your Pussy. They have an album titled The Uplift Mofo Party Plan. They became notorious for wearing sports socks over their genitals and depicting Californian frat-boy shenanigans with all the reverence of Homer contemplating the Elysian Plains. When they on occasion turn their attention to matters of spirituality, the lyrical wisdom has the depth and nuance of an Insta meme.

The music? The music is an ugly Frankensteins monster constructed from all the least likeable, least groovy bits of rock, funk, psychedelia and hip hop, with an added patina of plain stupidity. Singer Anthony Kiedis radiates the kind of braggadocious bro vibes that, aurally speaking, make me want to cross the road for my own safety. Kiedis writes terrible lyrics, flatlining melodies and has a horrible shouty voice. It goes without saying that he possesses the kind of swaggering confidence inversely proportional to all these impediments. Do the sums and you could reasonably claim that Red Hot Chili Peppers have waged a 40-year campaign of brute bone-headed idiocy upon the world and yet somehow emerged triumphant.

I have been a little luckier than Cave of late. Since the 1990s, when the three albums on which the bands success rests Blood Sugar Sex Magik; One Hot Minute; Californication were ubiquitous, Ive managed to more or less avoid their music. A reckoning is long overdue. Its time to stress test my prejudices, and what better way than by listening to their new record, Unlimited Love. Produced by long-term enabler Rick Rubin, this is the bands first album since 2016, and their first with original guitarist John Frusciante for almost 20 years.

Per the title, Red Hot Chili Peppers are blessing us with 17 new songs almost 75 minutes of music. This is, by some degree, too much love. The worst and sadly most prevalent kind of Red Hot Chili Peppers song is a doggedly unmelodic, squelchy faux-funk thing garnished with a half-rapped torrent of vaguely unseemly doggerel. There are several examples of this form on Unlimited Love Shes a Lover; Whatchu Thinkin; One Way Traffic; Let Em Cry but we shall let Poster Child speak for all of them. Imagine Billy Joels We Didnt Start the Fire if Joel had been more interested in the Thompson Twins and Caddyshack than Belgians in the Congo. Its very bad indeed.

Other diversions are simply bizarre. On the plodding, phased folk-rock pastiche Black Summer, Kiediss absurd vocal appears to be a misguided tribute to a West Country pirate. Its a song with an acute identity crisis: it thinks it is Stairway to Heaven, which is bad enough, when it is actually Spinal Tap fronted by Edward Teach.

Mercifully, Red Hot Chili Peppers have a secret weapon. Bass player Flea is a world-class musician who over the years has negotiated a series of day-release deals in order to play with grown-ups such as Thom Yorke. His contributions dominate the best songs here. The slippery groove of Its Only Natural is genuinely terrific. The pretty The Great Apes reminds me of early REM, off-time and slightly odd. Aquatic Mouth Dance is a rhythmically interesting blend of lounge funk and blaring soul, marred only by Kiediss contribution, which can be likened to a toddler scrawling on the walls.

One other positive. Though it is far too long, sonically this isnt a fussy or overcooked record. The production is clean and punchy for the most part, and Frusciante is a powerfully succinct player, only really letting his indulgences fly on The Heavy Wing. What else? Theres a ballad that sounds like a 1980s Elton John cast-off, and an acoustic waltz called Tangelo. More than enough to conclude that Caves putdown isnt entirely fair, but its not exactly wrong, either.

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The awfulness of the Red Hot Chili Peppers has always felt weirdly personal - The Spectator

Digital marketing and SEO: This free training course will teach you the basics – TechRepublic

Your company's brand needs to increase its engagement. Master the fundamentals of digital marketing and SEO with this free online training course.

Businesses have to compete for a fraction of consumers attention. One solution is a great digital marketing and SEO strategy. If you want to build a basic understanding of both digital marketing and SEO, this free course can help.

The Basics of Digital Marketing & SEO 4-Week Course is a special free offering from Upskillist, a global online education institution that specializes in interactive classes that let students learn at their own pace. In this practical course, students get eight hours of content to provide a solid foundation in digital marketing and SEO.

At the start, youll learn the frequently used terms in the digital marketing industry, understand objectives and KPIs and explore performance-focused marketing channels to understand how to achieve different objectives. The course will walk through various marketing funnels and explore strategies like SEO, affiliate marketing, e-commerce, Google Ads, content development and campaign creation to design a comprehensive digital marketing strategy.

In the second module, youll focus exclusively on SEO. Students will learn some of the fundamental tools and website requirements, how to perform keyword research, craft content correctly and optimize your pages for traffic. The training course will even teach you how to create a variety of pages that incorporate different marketing channels to augment your overall strategy.

Ready to make your brand or product stand out? Enroll in the Learn the Basics of Digital Marketing & SEO 4-Week Course for free for a limited time (normally $200).

Prices are subject to change.

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Digital marketing and SEO: This free training course will teach you the basics - TechRepublic

The Mustache Technology teaches the skills needed to meet new challenges in the digital era – PR Newswire APAC – PR Newswire Asia

HONG KONG, April 13, 2022 /PRNewswire/ --In recent years, the rapid development of new technologies has led to the elimination of many existing careers. At the same time, many new opportunities have arisen, including starting a business based on the Internet, online marketing, and software development, among others. Many an entrepreneur would like to take advantage of rapidly developing technologies and learn a skill to create more value for themselves and for society.

The Mustache Technology is a programming education company based in Hong Kong. Since 2015, the company has trained over 1,100 students in Hong Kong, helping them build the skills, develop the mindset, and gain the work experience needed in the digital era.

Through training, real-world projects, student exchanges, and career coaching, The Mustache Technology provides a one-stop preparation site for newcomers who want to embark on a second career in the field of technology. Courses include full-end web development, introductory app development, data science, SEO organic traffic marketing, and more.

The courses are all project oriented. Taking full-end web development as an example, the course includes 5 real-world projects, including personal websites, company websites, online stores and hosting platforms. All of them are real-life cases, so that students can understand and acquire the skills step by step.

After learning web design skills, students can create different kinds of web pages for themselves or for their clients. They can also use cloud services, such as Google Cloud and Linode, to establish their own web hosting companies or services.

Beyond the technical aspects, students can also learn what they need to know to run a business, including how to seek employment, handle interviews, locate clients, become a freelancer, build a portfolio, manage clients and set prices.

In 2020, the COVID pandemic broke out. Most in-person course programs had to be discontinued. The Mustache Technology immediately shifted its development focus to online teaching. Students learn online and have the flexibility to choose their study timetable according to their needs. Students can also communicate with other students and instructors online and share the skills and knowledge they have acquired.

The transition to online teaching led to The Mustache Technology signing on many students from outside Hong Kong, including Malaysia, Taiwan, Singapore, and Europe. Its student base has become more diversified.

The Mustache Technology: https://mtache.com/

Free tutorials on The Mustache Technology's site: https://mtache.com/wordpress_tutorial

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The Mustache Technology teaches the skills needed to meet new challenges in the digital era - PR Newswire APAC - PR Newswire Asia

How To Build Links And Backlinks To Your Website – Startup.info

SEO practice generally includes off-site SEO and on-site SEO, of which the former deals with building links and backlinks. This link-building practice, in turn, helps increase your websites search engine results page (SERP) ranking by acquiring quality links from various authority websites.

That is the reason why building links plays an integral part in SEO building strategy. You will learn how to efficiently build links and backlinks to your website for best results in the lines below.

Find Out Your Competitors:

An important part of link building involves knowing who your competitors are. Your competition is with leading performers who challenge your targeted keywords on Google.

Heres how you can find who your competitors are:

Related Search

On Google, start performing a related search to see which websites have similar topics to yours. On your search bar, type: related: [the URL of your website].

The results will show all those websites that compete with you on the domain level.

Keyword Search

Now, for each of your target keywords, perform a keyword search. Note down all the top pages that compete with you on every search engine results page (SERP).

You might observe that specific websites keep cropping up again and again. Make sure to add these websites to your list of domain-level competitors. Competitors on page level get ranked based on 1-2 focus keywords, but their importance should not be ignored.

However, dont get into personalized searches because they will affect the results of performing SERP. Just change your SERPs URL to avoid personalized searches.

Analyze Your Competitors Backlinks:

Backlinks are not always created to be equal. For adding worth to your strategy on link building, it will be important to add quality backlinks from well-respected sources. Similarly, to maximize the profits you can get from your link-building tactics, you must ensure that you are making the most of the backlink opportunities.

These tips will help you analyze the backlinks of your competitors:

Check for Backlink Quality

When it comes to backlinks, quality supersedes quantity. So, when checking your competitors backlinks, stay away from spammy blogs or forums. Search for famous blogs that are industry-related, thought leaders who are influential, and media sources that are well-reputed.

Recognize those referrers with high scores in page authority and top domain authority, recent content, and a good deal of organic traffic. It will also help you to select referring pages with several backlinks of their own. The more significant number of referrals linking back to your websites referring page will guarantee more clicks on your page.

Note The Placement of Backlinks

Observe where the backlinks in the articles are placed. Use logic to understand which links a reader would click on while reading an article. Certain links gain much prominence with their location either alongside intriguing content or over-the-fold appearance.

In contrast, other links are found at the lower end of an article. If you are searching for an opportunity to link, but your selected site intends to bury your anchor text within the content or plans to surround it with various other links, you should change your mind.

How Relevant the Backlink Is

Several websites pay to have their links placed on various referring sites to improve their backlink quantity, irrespective of what the sites contain.

The best way to use backlinks is to place your links on websites with relevant content, which will be helpful for your audience. Look for opportunities to backlink in articles where your product or content will be able to provide additional supplementary support to the reader.

When a reader is confident that they will find more information by clicking on a link, they usually click on that link. You should not expect any clicks if you find that the anchor link is more of an advertisement for a spammy product.

Cyber Security Tips for Your Website:

Cyber attackers have no discrimination while attacking online companies, irrespective of their size. Here are some effective cyber security ideas that can protect your website from cyber-attack:

Incorporate Identity Theft Protection

Hackers can efficiently steal your companys identity by stealing the domain name, hacking into bank accounts associated with your company, and committing a crime for which you can become liable. It is crucial to opt for identity theft protection to prevent any damage to your companys reputation or your finances.

Ensure that your software is up-to-date

Software updates are made to either add new features or upgrade security or fix bugs (known). To keep your software protected from vulnerabilities, update it to its latest version all the time.

Hardware Update

The software security upgrades sometimes fail to find support from hardware, especially if the hardware is backdated. Also, outdated hardware can be ineffective in responding to cyber-attacks. Your hardware should be well-maintained and up-to-date.

Avert Suspicious Emails

If you think an email looks suspicious, dont open it. Such emails can be either a phishing scam or might contain links or attachments that will infect the device in which it is opened.

Dont Keep Bluetooth on

A strong way to find entry into your personal information is through a device hack using Bluetooth. Keep it turned off when not in use.

Keep a White Hat Hacker in Your Office

Such hackers can bring to light any security risk or enhance cyber security using their talent. Hiring such a hacker can be profitable for your business.

Employee Training

Perform regular training to keep your employees informed about cyber-attack threats and vulnerabilities. Even if one employee makes a mistake, it can cost the entire company a lot.

Broken Link Building Method:

Broken links are links that dont work and lead to either 404 pages or Pages Not Found. Broken link building involves a white-hat tactic of providing backlinks to the content you create rather than 404 pages. It serves the purpose of SEO. To build links and backlinks through broken links, you must:

Guest Post Articles:

A highly efficient way to build backlinks to your site is guest blogging. It provides authority-based quality backlinks, which is way better than article marketing. The reason behind this is that the blogs you use for guest posting have already received credibility from Google for not publishing duplicate content.

Authority and Linking through Guest Posts

There are also several blogs whose page rankings are impressively high, which facilitates your article to remain for a considerable time on their homepage. If the article you write is impressive, you will be able to get more links to your article, and this will add authority, which will be transferred to your site.

Crowd Marketing

Crowd marketing focuses on a huge audience base made of different groups by using various techniques for building referrals, generating leads, and increasing website traffic. Using crowd marketing, you can target extremely specified online communities to expect traffic inflow to your site, resulting in more leads and, eventually, more customers.

Links in Social Media Profiles

A less-used method for building links and backlinks is using social media. The page rank of several social networking and social bookmarking sites is high, which can channelize to flow into your site. Add the URL of your site to the field of different social media sites, and expect a great number of backlinks. Some social media sites you can use include:

Most of these social media platforms allow you to provide your sites link in your bio. Doing this will help you reach out to a large audience and build top-quality backlinks.

Building links and backlinks are hard work that requires consistency, similar to other SEO aspects. The more effort you put into link building, the better and more-lasting results you will achieve through this SEO practice. The strategies and ideas mentioned above will be able to guide you to achieve the results that you intend for your website.

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How To Build Links And Backlinks To Your Website - Startup.info

Advanced. Actionable. Invaluable. Get your SMX Advanced sneak peek here. – Search Engine Land

Advanced search marketers like you need a training experience that speaks to your level of expertise, skips the basics, dives deep, and leaves no stone unturned.

Attend SMX Advanced online June 14-15, to learn elite, brand-safe, actionable search marketing tactics for free without leaving your desk.

Programmed by the Search Engine Land editors, this experts-only training program explores the latest, most sophisticated SEO and PPC topics and trends, including

and so much more.

Overtime, engaging Q&A with speakers, follows most sessions giving you plenty of opportunities to get your specific questions answered in real-time. And the entire program is available for you to explore live or at any time that fits your schedule no plane ticket, no hotel booking, no expense reports required.

For 15 years, more than 150,000 search marketers from around the world have attended SMX to learn game-changing tactics, connect with industry legends, and further their careers. Dont miss your chance to join them online for the only professional training experience created by advanced search marketers for advanced search marketers.

Secure your free pass nowand well see you online, June 14-15!

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Advanced. Actionable. Invaluable. Get your SMX Advanced sneak peek here. - Search Engine Land