Mediaboss Marketing

Students Choice Awards

Oswaal Books recently launched Students Choice Awards, a nationwide contest to reward Indias gteachers who have made a difference in the life of students. This contest will be taken through the independent student voting, and the top 50, most voted teachers, will be rewarded with prizes worth 2.5 lakhs and more. The deadline for nominations is August 31. For details, visit, https://bit.ly/3PKPnxV

Scholarships

The University of Birmingham Dubai announced scholarships for Indian students domiciled and living in India.

Eligibility: Students who have submitted their applications and received an offer of admission from the university.

Value: Up to 40% of tuition fees (2022 entry)

Deadline: Late August

https://bit.ly/2HlXOwE

Schaeffler India Limited launched the fourth edition of its H.O.P.E Engineering scholarship programme. This initiative will provide up to 75,000 in financial aid to Engineering students from economically-weaker sections so they can complete their education. The programme is implemented by Buddy4Study.

Application: Online

Deadline: September 15

https://bit.ly/3K6aKbI

M.Tech. Artificial Intelligence and Machine Learning

The Work Integrated Learning Programmes (WILP) division of BITS Pilani has launched a four-semester M.Tech. Artificial Intelligence (AI) and Machine Learning (ML) programme.

Deadline: September 12

For eligibility and other details, visit, https://bit.ly/3whVx1I

Women in Tech programme

NXP India recently launched the Women In Tech (WIT) programme, which offers a year-long specialised training to 50 women students who are entering the third semester of a B.E./B.Tech. Electronics/ Computer Science programme from an Indian college.

Deadline: September 15

To register, visit, https://wit.nxp.com/

News from the IITs and IIMs

Jaro Education recently collaborated with Electronics and Information, Communication Technology Academy, IIT Guwahati, an initiative of the Ministry of Electronics and Information Technology, GOI, to help professionals grow in the tech industry with the offering of technical courses and programmes.

Imarticus Learning recently launched an Advanced Certification in Digital Marketing and MarTech (Marketing Technology) in association with IIT Roorkee. A a minimum of 50% marks is required in graduation/postgraduation. Applicants have to go through an exam and personal interview.

Researchers from IIT Jodhpur, Indian Institute of Information Technology Guwahati and IIT Kharagpur recently developed architectures and algorithms to enhance the efficiencies of data collection and transmission associated with IoT devices and applications. The research paper has been published in the journal, Future Generation Computer Systems, Elsevier, and is co-authored by Suchetana Chakraborty, Assistant Professor, Department of Computer Science and Engineering, IIT Jodhpur, Sandip Chakraborty, Associate Professor, Department of Computer Science and Engineering, IIT Kharagpur and Anirban Das, Research Scholar, Department of Computer Science and Engineering, IIIT Guwahati.

Prof. Braj Bhushan and Prof. Shatarupa Thakurta Roy from the Department of Humanities and Social Sciences, IIT Kanpur, and Alok Bajpai, a practising psychiatrist from Kanpur recently developed an application, Assistive Application for Children with Dyslexia and Dysgraphia (AACDD).

Five students of the 2021-23 batch of IIM Bangalores two-year full-time MBA programmes Post Graduate Programme in Management (PGP) and Post Graduate Programme in Business Analytics (PGP-BA) recently received prestigious scholarships for their dual degree and term exchange programmes in France.

MoUs and partnerships

HireMee and Telangana Academy for Skill and Knowledge recently entered into an arrangement to provide access to college students from the State to assess their quantitative and qualitative aptitude using the Bengaluru-based firms AI-based proctored assessment.

Cialfo, in collaboration with Lalaji Memorial Omega International School, Chennai. recently conducted a Careers fair where over 6,000 students participated.

The University of Queensland (UQ) recently signed an agreement with the Asha Society India to support the Asha International Education Programme through India Equity Scholarships for marginalised students from New Delhi. As part of the agreement, UQ will provide three scholarships for postgraduate masters coursework study.

The Institute of Analytics, the U.K., in association with the International Skill Development Corporation, recently launched the IoA Analyst Competency framework at a roundtable organised in Hyderabad. This is part of the Indian regional launch of the IoA Analyst Competency Framework. Osmania University, Amity University, NMIMS Hyderabad, and GITAM University were among those that attended the event.

Cliniminds recently signed an MoU with Netaji Subhas Chandra Bose Cancer Hospital, Kolkata to offer a wide range of clinical research, pharmacovigilance, clinical data management, business analytics, healthcare data science, regulatory affairs and several other job-oriented skilling and professional certification programmes.

CMR University, Bengaluru and Korea National Sport University, Seoul, Republic of Korea, recently signed an MoU to boost sports education in India including sports coaching, community sport development and well-being through sports in India in association with KSINDIA (LLB Pvt. Ltd).

Pearl Academy, Bengaluru, is now an approved affiliated institute of Bengaluru City University. With this, students can enrol for three-and-four-year degree programmes in Business Management, Fashion Design, Communication Design, Animation Design, Graphic Design, Product Design, Interior Design and Textile Design.

National Skill Development Corporation recently signed an MoU with Indian Institute of Teacher Education (IITE) and Childrens University for multiple initiatives contributing towards making India the Skill Capital of the World.

Madras Christian College (MCC), Chennai, in collaboration with Funskool India Ltd., recently conducted Stemathon 2022. Over 70 college students and working professionals from Tamil Nadu and Bengaluru underwent mentoring sessions and were guided in aspects of design thinking, creating their pitch and marketing the ideas.

Atal Incubation Centre-JK Lakshmipat University, DBS Bank and Rajasthan AIM-AIC Network, recently jointly organised the Startup Ecosystem Stakeholder Regional Meet: Rajasthan to create a network among start-up ecosystem enablers and improve the states entrepreneurial eco-system.

IMS Ghaziabad recently signed an MoU for global collaboration with Humanistic Management Centre, Geneva, Switzerland and Humanistic Management Network, Geneva. It also recently organised Vishleshan 2022, its Inter Institute Summer Internship Project (SIP) Competition.

Smiling Tree recently signed an MoU with KR Mangalam University (KRMU), Haryana, to carry out plantations in villages adopted by KRMU and do periodic assessment of the trees planted.

Events and launches

The Design Village recently organised an orientation programme to welcome its ninth batch of UG and PG students.

As a part of T amil Nadu government's Drive Against Drugs initiative and to mark the awareness day against drug abuse, students of the Saveetha School of Management recently took a pledge against drug abuse.

Azent Overseas Education hosted a day-long education fair at Ahmedabad which had over 1000 participants. Students received access to over 90 counsellors and 100+ universities.

Heartfulness, in association with AICTE and UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development, recently hosted the International Rising with Kindness Youth Summit. Over 12,000 academicians and students from across the globe participated.

Information Technology Learning Hub recently launched ReactJS Intermediate, a course designed to provide in-depth knowledge of front-end development and an added skill set of SEO knowledge and application.

JK Business School recently conducted its 35-day orientation programme Adhwan for its new students of the PGDM 2022-24 batch.

The Meghnad Desai Academy of Economics (MDAE) recently welcomed PG Diploma students of the 2022-23 batch and hosted an orientation session for them.

GITAM (Deemed to be) University recently welcomed its new batch of students with a line-up of orientation and induction activities.

Innovate India Coding Championship 2022 organised by Coding Ninjas recently concluded with an event in Chandigarh. Shlok Goyal, IIT Roorkee, won the competition, while Tanveer Singh, BITS Pilani and Ruturaj Godse from BITS Pilani Goa campus secured second and third ranks respectively.

Great Learning recently launched the Great Learning Career Academy to offer courses in Data Analytics and Backend Software Development to assist recent graduates in starting their careers in new-age domains. These four-month full-time classroom courses will offer upto 10 placement opportunities per learner, upon course completion.

Hindustan Online - CODE recently launched its brand campaign titled #NoCompromise, which aims to build a potent space for Hindustan Online - CODE with focused programmes for learners.

Amity Centre of Excellence in Astrobiology, Amity University, Mumbai, recently conducted a two-day international workshop on I ntroduction to Astrobiology. The workshop had a panel discussion on Road ahead of astrobiology in India involving ISRO, IISER, BSIP, and MSA scientists.

University of Essex recently announced Data for All, a free data science and analytics training programme for all its students., where every student can gain the essential data skills, at no additional cost to their study.

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News from the world of Education: August 24, 2022 - The Hindu

TVING has released new team posters for its upcoming variety show, Young Actors Retreat! The show is set to star some cast members from three dramas which received immense popularity. Directed by Kim Sung Yoon PD, the three dramas Itaewon Class, Love In The Moonlight, and The Sound Of Magic will see some cast members coming together and taking a fun trip.

On August 24, TVING dropped posters featuring the three teams as they pose for adorable selfies. Park Seo Joon, Ahn Bo Hyun, Kwon Nara, Ryu Kyung Soo, and Lee Joo Young make up the team of Itaewon Class. The team is said to have been very energetic, lead by their Danbam CEO, Park Seo Joon. The caption is bold as it reads, From now on, were going to chew this place up and swallow it whole.

Meanwhile, Love in the Moonlight stars Park Bo Gum, Kim Yoo Jung, B1A4s Jung Jinyoung, Chae Soo Bin, and Kwak Dong Yeon reference a line from the drama in their caption, declaring, Not being fun? I disallow it. This team reportedly showed off cute chemistry, like that of a group of friends.

Further, the team of The Sound of Magic makes a pun and references its Korean title Annarasumanara at the same time with its caption that reads Annara make-chemistry-happen. The shows cast members Hwang In Yeop, Choi Sung Eun, Ji Hye Won, and Kim Bo Yoon are said to have shown the warm image of little ducklings who follow around their senior and fellow cast member, Ji Chang Wook!

With its Korean title translation to Youth Membership Training, the upcoming variety show is set to premiere on September 9.

Stay updated with the latest Hallyu news on: Instagram, YouTube, Twitter, Facebook and Snapchat

ALSO READ:Seo In Guk and Oh Yeon Seo starrer Caf Minamdang returns to personal best ratings with final episode

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Casts of Itaewon Class, Love In The Moonlight and The Sound of Magic star in team posters for upcoming show - PINKVILLA

Want to get viral page views? That's easy. Write a piece called: "AI is going to replace _____ [insert creative professions here] - and... it's already happening! " Update your LinkedIn profile everyone; you're porked!

I already blew a gasket about AI displacing content creators. But a new piece, larded up with sensationalist BS, got me going again, because of this assertion: "You've probably read its work without realising it's an AI."

Then I got a chance to put a new (free) AI writing generator, YouWrite, through its paces. My goal?

Find out if enterprise media - the kind we do on diginomica - is in clear and present AI danger. Here's what I've concluded:

Let's start with Danny's workmate is called GPT-3. You've probably read its work without realising it's an AI. These articles got a second wind because GPT-3 is clearly an advance in bot sophistication - much moreso than Meta's new Blenderbot, which is already getting trashed for being a comparatively dumb (and weird) bot. But GPT-3 has a few things going for it, which leads us to Danny's GPT-3 workmate. The piece asserts:

Danny Mahoney's workmate never leaves, sleeps, or takes a break. Day after day, the AI writing assistant churns out blog posts, reviews, company descriptions and the like for clients of Andro Media, Mr. Mahoney's digital marketing company in Melbourne.

No accident: this example is about marketing copy. That's just about the only type of copy where the bar is low enough to accept AI verbiage, and use it at web scale. I'd love to see a compelling, bot-generated blog post (no examples are provided). There's an uncharted technical gulf between a short company blurb, and a coherent post.

"Writers are expensive. And there's a limit to how much quality content a human can produce," Mr. Mahoney says.

Well yes, that's why writing is a profession.

"You can get the same quality of content using AI tools. You just get it faster."

Since I've never seen a coherent article generated by AI, I'll call BS on that.

Every SEO [Search Engine Optimisation] agency that I've spoken with uses AI to some extent.

Sure, but that's about jamming web sites with keyword-generated schlock, manouvering one step ahead of Google, which is cracking down on that same bot-generated content.

Another example:

The AI tool now writes pretty much everything for his company, Moto Dynamics, which sells motorcycles and organises racing events. Its output includes employee bios, marketing copy, social media posts, and business proposals.

I wouldn't let a bot near my own bio, but go ahead, generate some raw copy. Have fun posting bios loose on facts (bots suck at getting facts completely right; they like to run "facts" up text pattern flagpoles).

Bots excel at mediocre, short blurbs of text that provide a boilerplate paragraph or two on a given topic. I'd bet my Doordash lunch, however, that these bots are not creating effective social media posts. Short-form posts require cleverness to stand out amidst deafening social noise - that's not for bots. Announcing this Sunday's dirt bike race? Sure, a bot can do that.

The "Danny's workmate" article - which is well-researched, I concede - goes on to ask the question "can AI write good?" The proof points? More generic paragraphs. Bots can't handle the narratives readers need for article-length content. Paragraphs are base camp. Narratives are AI's Mount Everest, and the technology is not close. Notice that the article did not include a good lead paragraph sample... Bots can't provide the hook, and the hook is kind of a big deal - in marketing and beyond. Then the article backs up, reverting to this quote:

"It helps you overcome the blank-page problem."

If you stare at the blank screen, maybe seeing machine-generated junk spewed on it would get you started. It's more accurate to say:

Which brings me to YouWrite. YouWrite is a free, AI text generation engine launched by You.com search. With sign up, you get 50 free text generation attempts (I think that resets monthly). YouWrite churns out a paragraph of content at a time - about what AI is capable of.

I thought: why not test YouWrite's enterprise chops? Can YouWrite put me out of a job?

YouWrite has a really elegant, clean design. You choose the type of writing, the type of audience, and provide keywords to get the bot started. I started with - what else? Digital transformation:

I picked "persuasive" for the tone, because, let's face it, we all need to be persuaded about so-called "digital transformation." YouWrite served up:

Digital transformation is more than just a buzzword it's a fundamental shift in the way businesses operate. By embracing digital technologies, companies can create new opportunities and efficiencies, improve customer engagement, and drive growth.

However, embarking on a digital transformation journey can be daunting. It's important to have a clear strategy and roadmap in place, as well as the right tools and resources. Professional services firms can help organizations navigate this journey and achieve success.

Pretty accurate. But I would never use it, unless I was trying to get a project manager to take a nap. What if we dial back the promotion? I tried "digital transformation" again on YouWrite, but selected a "neutral" tone:

Digital transformation is a process that helps organizations to change the way they work in order to meet the demands of the digital age. It enables them to use technology in new ways to improve their performance and competitiveness. By embracing digital technologies, businesses can create innovative customer experiences, optimize operations, and discover new sources of revenue.

I wouldn't call that neutral, but that's a notable tone shift. Now, YouWrite's "witty" option scared me a little. If bots start getting witty, I start updating my resume. Here is the "witty" version of "digital transformation":

Digital transformation is a critical process for businesses in the 21st century. It allows companies to take advantage of new technologies and changes in consumer behavior to remain competitive. By digitizing their operations, businesses can improve efficiency, create new products and services, and better understand their customers. While there are challenges associated with digital transformation, the potential benefits make it a necessary step for any company looking to stay ahead of the curve.

Okay, not so witty. How does YouWrite feel about low-code? Here's the "persuasive" version:

Low code platforms are revolutionizing the way professionals build and deploy applications. By abstracting away much of the complexity of traditional programming, low code platforms allow anyone with basic coding skills to create sophisticated software solutions. This makes low code an ideal platform for prototyping and proof-of-concepts, as well as for small businesses that need to quickly develop custom applications without investing in a full-time developer.

If you're persuaded by this, I know some low-code vendors who would just love a word with you. Here's the "witty" version:

Low code is the perfect solution for businesses that want to get up and running quickly with little or no programming experience. Low code platforms allow you to create custom applications without having to write a single line of code.

Witty? No, but if you need a couple lines of overhyped assertions for your web site, and want to come off like a tech carnival barker, feel free to copy/paste that.

I give YouWrite credit for attempting to provide "witty" bot text. I suspect there are some wittier responses outside of tech jargon. But bots can't really be witty. You can teach them to be provocative, punchy, and offensive. YouWrite's bot struggled with "neutral" when it comes to tech terminology. What does that say about the model, training data, or our underlying techno-optimism?

Still, the bot's ability to shift from "persuasive" to (somewhat) "neutral" was pretty cool. Notice, however, that the bot didn't provide choices like "critical" or "expert." For high-caliber enterprise writing, I'd go with:

1. expert/knows their stuff (most important quality),

2. critical (ability to evaluate tech hype and vendor speak) and, yes,

3. witty/clever/creative.

4. satirical or snarky, to keep it real. Oh, and don't take for granted: a coherent blog narrative.

Notably, AI comes up quite short on all my top characteristics. Crafting a working definition of digital transformation is redundant with Wikipedia.

Frankly, marketers should be insulted that these AI bot articles throw your profession under the bus. Can marketers can get away with such low quality that AI can step in and replace you? The "Danny's workmate" article says:

With proper guidance, GPT-3 (and other AI writing tools) can be good enough for standard professional writing tasks like work emails or content marketing, where speed is more important than style.

Work emails? Tread carefully. Style is not important to work emails, but facts and specifics are everything. Bots can save you time with a one-liner, like "got the TPS report," but if you want to keep your job, I wouldn't take it further.

Content-for-marketing? Perhaps.

Content marketing? No. There is a monster difference between content-for-marketing and content marketing. Verbiage a marketer could plug into a web site - maybe AI can help. But "content marketing" is now very competitive. Content marketing is meant to engage the distracted reader, through exceptional entertainment or relevance. You're not winning at content marketing with bots.

Ironically, these sensational stories miss where AI can have true impact: all the tools that support the creative process. AI excels at analyzing articles for contextual keyword usage., or even spitting out possible article headlines for consideration. My two main uses cases: transcripts and grammar/spell check/writing improvement, the latter of which I used on this piece (see: How an AI service won me over by becoming an AI platform - the Otter.ai machine learning transcription example).

Lackluster paragraphs of buzzword-drenched AI text isn't going to help good marketers become great marketers. The race to the bottom is another matter.

For now, enterprise writing is safe from robotic authors. We aren't safe, however, from the algorithms that decide which content matters. Short-form virality dominates our online discourse. The warning I issued last year still applies:

If engagement is the chosen KPI, isn't the door open to all kinds of "snackable" content, fleeting-but-measurable content moments, each of which can be followed by the next sensationalized bite? If so, that's the type of content AI is potentially capable of creating.

This redefinition of "quality" via engagement, and (AI created) content snacks threaten hand-crafted creative content? If we say "yes," that's a tragic concession. We would be accepting life in a distracted dystopia of factually ambiguous content "snacks."

Fortunately for enterprise content creators, we need more than snackable content to get projects across the finish line, or see transformations through. Complex issues require deeper content dives.

But: if the world around us descends into viral content snacking, I don't like our chances. Instead of celebrating AI's ability to polarize us, we should push back. That may seem like it's beyond the scope of diginomica; I'm not so sure. We can't operate in enterprise productivity bubbles. It falls on us, then, to show why human-crafted content still matters, rather than celebrating the modest content achievements of machines that excel at other things.

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Are B2B content creators threatened by AI text bots? Putting YouWrite to the test - Diginomica

WASHINGTON - Two of the nation's busiest cities are scrambling. New York and Washington, D.C. are seeing a steady stream of migrants arriving on buses.

It's a tactic coming from the governors of Texas and Arizona who say Democrats in these blue cities are ignoring the immigration crisis as migrants continue to breach the southern border by the thousands every month.

The mayors of D.C. and New York complain the busloads of some 8,000 migrants into their cities are straining resources.

One full bus after another is stopping and unloading its passengers at New York's Port Authority.

"We've opened 13 hotels to increase our capacity, and we're looking at every single option that we have," said Manuel Castro, commissioner of the New York Mayor's Office of Immigrant Affairs.

The school year is starting, so city officials are also integrating migrant children into the public school system.

Over the last few months, thousands of migrants have also been offered free rides from Texas to the nation's capital, courtesy of Arizona Gov. Doug Ducey (R) and Texas Gov. Greg Abbott (R).

"Before we began busing illegal immigrants, it was just Texas and Arizona that bore the brunt of all of the chaos and all the problems that come with it," Abbott said.

Migrants are overwhelming the nonprofits and charities in both states.

"Please stop and let all of us work together to figure out how we can best provide the assistance that these human beings need," said Jumanne Williams, a public advocate in New York City.

For the second time, the Biden administration has denied D.C. Mayor Muriel Bowser's plea for help, saying it could not fulfill her request.

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NYC and DC Feel the Sting of Record Levels of Illegal Immigrants Bused from Southern Border - CBN.com

NEWYou can now listen to Fox News articles!

FIRST ON FOX: House Republicans on Tuesday are calling for the Biden administration to provide additional information on what they call an "extremely troubling" policy that allows illegal immigrants to board planes using civil arrest warrants and other related documents as ID.

Two dozen Republicans, led by Rep. Andy Biggs, R-Ariz., have written to Homeland Security Secretary Alejandro Mayorkas seeking answers on the Transportation Security Administration policy, which allows illegal immigrants to use civil immigration arrest warrants and deportation orders that are not included on TSA's acceptable form of ID list.

"These documents are not secure documents and can easily be forged, copied, or otherwise manipulated," the letter, obtained by Fox News Digital, says. "Given the fact that American citizens are constantly being reminded that their IDs will soon need to be REAL ID compliant to board an airplane, it is extremely troubling that TSA is allowing illegal aliens to use nonsecure documents as IDs to board planes."

DHS has previously stated that it allows notices to appear, civil arrest warrants (which are immigration documents and separate from criminal arrest warrants), order of release on recognizances, orders of supervision and other documents as ID to board aircraft if migrants do not have other typically accepted ID.

TSA CHIEF SAYS UNDER 1,000 ILLEGAL IMMIGRANTS HAVE BEEN ALLOWED TO BOARD PLANES WITH WARRANTS AS ID

Travelers line up to go through a TSA checkpoint at Orlando International Airport before the Memorial Day weekend Friday, May 28, 2021, in Orlando, Fla. (AP Photo/John Raoux) (AP)

Last month, TSA Administrator David Pekoske was asked at a Senate hearing how many with arrest warrants or deportation notices have been allowed to travel this calendar year.

"Under 1,000 sir," Pekoske told Sen. Josh Hawley, R-Mo.

The House Republicans on Tuesday were skeptical of that number.

"This number seems extremely low given the fact that DHS has released nearly 500,000 illegal aliens into the United States so far this year," they wrote.

REPS MALLIOTAKIS, DAVIS INTRODUCE BILL TO BAR TSA FROM ALLOWING MIGRANTS TO USE WARRANTS TO BOARD PLANES

TSA has argued that the process involves additional vetting. Pekoske said at the Senate hearing that the presentation of a warrant marked the beginning of a further verification process.

"These individuals who have these arrest warrants, these arrest warrants were issued by Border Patrol or a customs officer, and they serve as a beginning of our identity verification process so you can't walk up to a checkpoint, wave that form and then go right through into screening," he said.

The agency has previously said that any such document will then be validated via an "alien identification number" that involves personally identifiable information being checked against a number of Customs and Border Protection (CBP) databases, including the CBP One mobile application and TSAs National Transportation Vetting Center (NTVC).

But that process has not assured Republicans, with the 24 House Republicans arguing that illegal immigrants should be being deported rather than being transported deeper into the U.S.

"The fact that U.S. taxpayer dollars are being used directly or indirectly to pay for illegal aliens to be transported throughout the country is a slap in the face to all law-abiding, tax-paying Americans, they write. "Instead of using taxpayer funds to transport illegal aliens, DHS should be using those funds to acquire additional detention space so that it may detain the illegal aliens as required by law."

Previously, Hawley had asked Pekoske why he would allow illegal immigrants on flights at all.

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"We arent looking at whether a person is legal or illegal in the country," Pekoske said. "Our role is to make sure that people who may pose a risk to transportation that is significant enough to require enhanced screening or to not allow them to fly."

The letter requests that DHS provide answers on how many illegal immigrants it has allowed to board flights without acceptable forms of ID, including a breakdown on the IDs used.

It also seeks more information about additional screening and vetting measures that are used to verify identities, the number of migrants DHS has paid to transport via bus, plane or train across the country -- as well as the funding that has gone toward non-governmental organizations that assist migrants in traveling deeper into the U.S.

Adam Shaw is a politics reporter for Fox News Digital, with a focus on immigration. He can be reached at adam.shaw2@fox.com or on Twitter: @AdamShawNY

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House Republicans demand answers on policy allowing illegal immigrants on planes with warrants for ID - Fox News