Mediaboss Marketing

In the fast-pacing era of technological advancements, businesses around the globe are revolving around customers expectations and customer experiences that has led them to change their strategies with transforming markets. Manufacturing is an important aspect to support any economy and is technologically driven and has evolved by leaps and bounds. Among these contributors, OEM (Original Equipment Manufacturers) have significantly come forward to develop better solutions with the help of the latest technology. However, they do face disruptions from time to time, making it a challenging phenomenon to thrive in the competitive markets.

Digital transformation has the potential to redefine the OEMs industry, which includes automotive, electronics, industrial equipment, and more to name a few. Organizations that quickly turn towards technology while garnering useful feedback from their customers have a tendency to keep an edge in the market. Therefore, the OEMs are readily adopting digital transformation for getting a better reach in the markets.

Digital Transformation: A boon to the OEMs

The need of the hour is to make changes in the business models and to connect to a point where digital meets physical. A digital transformation process includes the implementation of different technologies in various areas of the businesses to deal with traditional problems and disruptions. With substantial improvements in the domains of data collection, information and marketing strategies, OEMs have entered the era where they can have better reach with the help of digital transformation. Although the demand for economic, lighter, smarter and faster products is gradually increasing, the OEM industry is adapting to new methods to keep the momentum active.

Thinking of Business Continuity

The blow of the pandemic proved to be gruesome for many industries, and OEMs were one of them. Due to the situation of lockdown, they were unable to continue their operations, which deliberately led to losses and in some cases, a total shutdown. In this scenario, they needed a remote ability to enable business continuity as every crisis brings an opportunity for growth, these situations led to the businesses briefly considering digital technologies in their operations to improvise their remote efficiency. However, this process needs multi-layer planning with appropriate business research and analysis to have insights into the depths of the business. OEMs are now collaborating with other organizations that could leverage their process of digital transformation. With many functions going online or on the cloud, they could monitor operations in a sufficient manner, enhance remote services and also saves costs for the organization.

Planning to include data-driven decision making

OEMs have faced challenges in terms of gaining new customers for their businesses due to their digital absence. As they cater to a specific domain in the market, sometimes it is difficult for them to find leads for their businesses. Digital transformation allows a company to have an ROI-based lead generation approach while sustaining an online presence, which helps them to have newer leads with consideration of the LTV (Lifetime Value) from their customers. This is made possible by reaching out to the relevant customers at the right place with the services they demand which in return increases the customer response and also customer acquisition rate. For the process, the companies need to have their targets and markets aligned with their goals. They must understand the customer at every level and use the latest technology like analytics to gain insight into the needs and make data-driven decisions.

Making allowances for the latest marketing methods

Businesses have considered that when the traditional methods can be replaced by digital, why should the marketing methods be bourgeois. They need to convert themselves into smart and technologically apt OEMs that can deliver the latest products which are needed in the market at a faster pace. However, first, they need to understand the clients they are delivering to and have a fair understanding of considering different marketing methodologies. OEMs have a challenge of cost saving and digital methods like performance marketing can lead them to utilize their marketing budget efficiently as they only need to pay when they have qualifying acquisitions. The new age of data-driven marketing methods not only gives an insight for better performance but also helps to make necessary changes to get better outcomes with informed business decisions.

Final Takeaway

Manufacturers need to consider digital transformation for a myriad of benefits such as increasing quality of output, accessibility, gaining insight into the market needs, better control over operations and getting a wider reach of their products to relevant customers. In addition, with this transformation, they can enhance organizational agility and reduce costs at the same time. Furthermore, by following a customer-centric approach, machinery can be adopted that is data-driven and can improve productivity. They can also migrate to cloud-based manufacturing to keep their operations aligned and make innovations in the traditional practices. Furthermore, developments can be made according to the equipment that is used under IoT (Internet of Things) to open gates for providing services to new customers in diverse domains. By appropriately following the best practices of digital transformations, OEMs can increase their market reach along with increased chances of better customer acquisition.

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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The exchange4media PR and Corp Comms 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30.

The 30 Under 30 series features winners who share their experiences and trends that have been observed in the domain and where they see themselves in the next five years.

In todays series, we speak to Shrishti Sharma, Account Manager, Adfactors PR.

Excerpts:

How does it feel to be recognised and honoured for your contribution to the industry?

It is an honour to be recognised on a platform of this stature. While the feeling is absolutely overwhelming it also brings with it a sense of great responsibility to not only live up to this recognition but also strive to do better and continue evolving as a PR professional on a daily basis.

What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?

Bill Gates had once said If I was down to my last dollar, I would invest in public relations, and brands understand this now more than ever. The PR and Corp Comm industry is no more limited to coverage and media stories but its role has evolved into being a very crucial advisor to any brand.

Storytelling has gained a lot of prominence. This industry now is more about connecting and engaging with the right audience than promoting a brand/product, by means of narratives that tell a story, an idea or ethos. Additionally unlike old times PR efforts backed by data analytics has become crucial for not only the brands but also PR professionals to understand the impact of a story.

Finally, authenticity is something that has taken centre stage especially after the pandemic. While the intention is always to develop conversations that are engaging and experiences that are custom-made, that human connect has become crucial for people to associate with any brand as authentic.

What is that one industry lesson or experience that you will carry with you throughoutyour career?

Often in our day-to-day work routine, in the race of constantly sharing new ideas with the client or being proactive, we often tend to overlook something that forms the base of our profession, which is COMMUNICATION. This is one industry lesson I will always abide by, keeping communications simple, brief and clear. Something very simple but makes a lot of difference not only in terms of stakeholder satisfaction but ones own clarity of thought, which can help in planning ahead, foreseeing situations and better/faster turnaround.

Where do you see yourself in the next five years?

The idea is to keep learning and gathering more and more skills and ultimately evolving as not only a PR professional but also as a human being who is focused, enabling an environment that is of growth, optimism and sheer joy of being. Professionally I think the sky is the limit. However, in another 5 years, I would like to see myself leading end-to-end communications for a brand, as an advisor/strategist for branding/marketing activities for any brand(s).

The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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PR industry is more about engaging with the right audience than promoting brands - Exchange4Media

Sen. Rand Paul, R-Ky., is calling for the repeal of the Espionage Act. Greg Nash/Pool/Getty Images hide caption

Sen. Rand Paul, R-Ky., is calling for the repeal of the Espionage Act.

Sen. Rand Paul, R-Ky., is calling for the Espionage Act to be repealed amid a federal investigation into the possible mishandling of government records and classified documents that were found at former President Donald Trump's Florida home.

"The espionage act was abused from the beginning to jail dissenters of WWI. It is long past time to repeal this egregious affront to the 1st Amendment," Paul wrote.

The statement comes less than a week after the FBI search at Trump's Mar-a-Lago estate in Palm Beach, Fla. Investigators took multiple sets of classified documents from the property. The search warrant lists three laws that appear central to the federal investigation, including one that's part of the Espionage Act. So far, neither Trump nor any of his aides have been charged in the investigation.

This would be the first time in U.S. history that a former president has been known to be investigated under the Espionage Act, but it's not the first time the law has been under scrutiny, experts say. Indeed, though Trump has not been charged with any wrongdoing, holding onto classified documents is against the law.

The Espionage Act was passed in 1917, a few months after the U.S. entered World War I. The original law made it illegal for people to obtain or disclose information relating to national defense that could be used to harm the U.S. or benefit another country.

That description has helped prosecute some spies, but increasingly it has been used to threaten or put to trial those who leak sensitive information, Sam Lebovic, a history professor at George Mason University, told NPR.

During the Obama administration, eight people were charged with leaking national security secrets to the media under the Espionage Act more than all the previous administrations combined. At least six more leakers were charged during the Trump administration, according to Lebovic.

Over the years, press freedom advocates have grown concerned that administrations cherry pick what leaked information is deemed a threat to national security.

"Government officials leak classified information to the press all the time. That's how huge amounts of journalism happen," Lebovic said. "Most of it is let go and allowed to happen. Only the instances that really upset the government in power are the ones that are prosecuted."

Heidi Kitrosser, a law professor at Northwestern University, told NPR the danger with the act is that it's too vague and broad.

The law does not explicitly define what "national defense" is or what information could threaten it, she added. Although the U.S. has since created a classification system, there is still a lot of room for interpretation.

More concerning to Kitrosser, the law does not explicitly care about public interest or whether the leaker in question had good motives. That's why a broad spectrum of people can be under threat.

"If the act had a public interest defense, that would give us some kind of focal point around so that we could draw a distinction between somebody leaking information about abuse of a government program to the American media versus someone storing highly classified secrets in a resort hotel," she said.

Yes but it would be difficult for the law to be applied the same way today, Lebovic said.

The anecdote referred by Paul has to do with an early section of the law that targeted people who spoke out against the war.

Roughly 1,000 people were jailed for criticizing World War I but that effort drew intense criticism, according to Lebovic. In 1920, lawmakers repealed the harshest censorship sections of the law. Over the coming decades, the rise of the First Amendment movement also helped protect dissident speech.

That being said, Lebovic said the Espionage Act still raises some concerns about censorship and dissent.

"There's been a shift in the way censorship works, that the government no longer censors expression or opinion or speech. It now censors information," he said.

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Why Rand Paul wants the Espionage Act to be repealed : NPR

Bruno Cooke January 12, 2022

Photo by Shawn Thew-Pool/Getty Images

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US senator Randal Rand Paul and Dr Anthony Fauci sparred during a senate health hearing yesterday, prompting those who witnessed the debate to think about senator Pauls medical background. What kind of doctor is Rand Paul, and where did he go to medical school?

Dr Rand Pauls medical history is in ophthalmology, a branch of medicine and surgery that deals with the diagnosis and treatment of disorders of the eye.Rand Paul received his state-issued medical licence in 1993. As of 2015, his certification, per The Week, comes from a board he incorporated and heads.

Ophthalmology covers vision services (as in glasses and contact lenses) as well as treatment and prevention of medical disorders of the eye including surgery.

In the US, ophthalmologists must complete four years of college, four years of medical school, and four to five years of additional specialised training.

Rand Paul started practising as an ophthalmologist in 1993 in Bowling Green, Kentucky. He turned 30 in the same year.

He set up the Southern Kentucky Lions Eye Clinic two years later and told the National Review in 2013 he has performed more than 100 pro bono surgeries.

Born Randal Howard Paul on 7 January 1963 in Pittsburgh, Pennsylvania, Rand Paul is the middle child of five.

He grew up in Lake Jackson, Texas, and went to Brazoswood High School, where he was on the swimming team and played defensive back on the football team.

Rand Paul attended Baylor University from 1981 to 1984, during which time he completed his pre-med requirements. However, he left Baylor without completing his Bachelors degree.

Instead, he transferred to his fathers alma mater, the Duke University School of Medicine. At the time, Duke Universitys graduate school didnt require an undergraduate degree for entry.

Paul earned his Doctor of Medicine degree in 1988 and completed his residency five years later.

Paul announced on 22 March 2020 that he had tested positive for covid-19. He was the first member of the US senate to test positive.

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He announced his recovery two weeks later, on 7 April. Shortly afterwards, he started volunteering at a hospital in Bowling Green, Kentucky, where hed received his first job as a practising ophthalmologist.

Rand Pauls medical speciality is cataract and glaucoma surgeries, laser eye surgery, and corneal transplants.

He co-founded the Southern Kentucky Lions Eye Clinic in 1995. The clinic helps provide eye surgery and exams for those who cant afford to pay for them.

For more on what Dr Fauci and senator Paul had to say to each other during yesterdays hearing, read CBS News write-up of the debate.

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Bruno is a novelist, amateur screenwriter and journalist with interests in digital media, storytelling, film and politics. Hes lived in France, China, Sri Lanka and the Philippines, but returned to the UK for a degree (and because of the pandemic) in 2020. His articles have appeared in Groundviews, Forge Press and The Friday Poem, and most are readable on Medium or onurbicycle.com.

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What kind of Dr is Rand Paul, and where did he go to medical school?

U. S. Senator Rand Paul honored P31 with the Senate Small Business of the Week Award. In addition, he came to Morgantown to present a copy of the Congressional Record to Tabby Daugherty in person.

A large crowd of supporters packed into P31 on South Tyler Street Tuesday morning to show their love for local businesswoman Tabby Daugherty and her family.

Sen. Paul, a ranking member of the U.S. Senate Committee on Small Business and Entrepreneurship, noted that the awards started about a year ago to highlight success stories in an environment when about half of new ventures fail.

Not wavering from her beliefs, Ms. Daugherty requested that her pastor Brother TJ Howard lead prayer before Senator Paul presented her with the Congressional Record. Ms. Daugherty thanked her family, friends, and customers for supporting her. She recalled how her business started from modest means of making laundry detergent as a side gig until demand for it exploded.

When it became hard for her to keep up, she quit her job of fourteen years at Life Skills to focus on building her business into a full-time career. That leap of faith has benefited her greatly. Four years later, she has a storefront on South Tyler Street, her product stocked in other local stores, and an online business.

While visiting with Senator Rand Paul, supporters spoke about Tabby's entrepreneurial spirit and her giving heart.

"Tabby ( of P31 Therapeutic Grade Essential Oils and Homemade Products) keeps the essence of her favorite Proverb at the core of her life and shop, evident for all to see," said Paul.

One woman told of how the storefront is not just a shop; it is a place of refuge for those who need someone to talk to; where Tabby holds a weekly class for young women, and several come to visit because they enjoy being with her genuine heart.

P31 carries an array of natural products that are safe and effective for your family. For example, Young Living & Doterra essential oils are sold individually and in mixes and salves. The shop also carries a selection of diffusers and a variety of jewelry. Not only does Ms. Daugherty have her products, but she also encourages other entrepreneurs to showcase their handmade items, such as jewelry and honey, in her shop.

It can be challenging for locally owned businesses to thrive, so amazingly, P31 has succeeded and continued to grow and create a unique connection within the community. So, if you see Tabby Daugherty out and about in town, congratulate her on this fantastic honor!

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Senator Rand Paul honors P31 as Senate Small Business of the Week - Beech Tree News