Mediaboss Marketing

"Lets be clear: This is a brazen weaponization of the FBI by Bidens DOJ against his political opponentwhile giving their political allies free passes."

Steve Scalise

U.S. House Minority Whip

"We've got a job as the Oversight Committee to push back on this and to really get to the bottom of what's going on and to help bring sunlight to the bad corrupt actions that are going on and then to work to get it out."

Michael Cloud

Member, House Committee on Oversight and Reform

"I didnt actually get to oversee the search, they wouldnt let anybody see what they were doing."

Christina Bobb

Attorney to Trump

"No person is above the law. Not even the president of the United States. Not even a former president of the United States."

Nancy Pelosi

U.S. House Speaker

"Because we're in a revolutionary cycle, or the left has now said, under the pretext that Donald Trump is so extraordinarily threatening to the Republic, that it requires any means necessary to end him."

Victor Davis Hanson

Classicist and Military Historian

"Theyre using the full powerillegally, I think, unconstitutionallyof the law to harass, intimidate, and try to push Trump out of the picture."

Louie Gohmert

U.S. Representative

"If theres anything negative about Trump or his allies, that gets accelerated, leaked, and used for political purposes."

Matt Gaetz

Member, U.S. House Judiciary Committee

"They see the support that he has all over the country. His rallies terrify them."

Marjorie Taylor Greene

U.S. Representative

"When Republicans take back the House, we will conduct immediate oversight of [the DOJ]."

Kevin McCarthy

U.S. House Minority Leader

"The security state complex and the complexity of the security state ... is now overtaking our system of government and our rule of law."

Michael Flynn

Retired lieutenant general

"[The raid] was the latest link a long series of operations starting six years ago with absurd claims that Donald Trump was the asset of a foreign country. That operation was called Russia gate."

Lee Smith

Author, The Plot Against the President

"This is the modern day version of Watergate. Except the only difference is it wasn't political operatives breaking in to their opponents headquarters. It was the FBI and DOJ."

Kash Patel

Former Chief of Staff to the Acting Secretary of Defense

"These are dark times for our Nation, as my beautiful home, Mar-a-Lago in Palm Beach, Florida, is currently under siege, raided, and occupied by a large group of FBI agents."

Donald Trump

Former President

"[The] raid on the home of a former U.S. president without explanation will only further erode confidence in the FBI and the Justice Department."

Chuck Grassley

Ranking Member, U.S. Senate Judiciary Committee

"[Russia hoaxers] have now been promoted into the Biden administration. ... Theyre definitely targeting [former] president Trump because they dont want him to run for president."

Devin Nunes

Former U.S. Representative

"DOJ must immediately explain the reason for its raid ... or it will be viewed as a political tactic and undermine any future credible investigation."

Andrew Cuomo

Former New York Governor

"[The raid represents] another escalation in the weaponization of federal agencies against the Regimes political opponent."

Ron DeSantis

Florida Governor

"AG must explain why 250 yrs of practice was upended with this raid."

Mike Pompeo

Former Secretary of State

"Beginning in 2016, Americans began to have doubts when we began to unravel the Russia collusion reporting. ... Those doubts kept growing and you started to hear people say we have a dual justice system in America."

John Solomon

Editor-in-Chief, Just the News

"It seems like this was ... without buy-in or notification of higher levels of government. But literally no one will believe that."

Andrew Yang

Former Democratic presidential candidate

"Its all a coordinated attack with the FBI. Do you think that the FBI director is going to raid the former presidents house without getting the approval of President [Biden]?"

Eric Trump

Son of former President Donald Trump

"[Democrat Party attorney] Marc Elias is saying that the criminal statute could result in President Trump being barred from future office. And I think its clearly part of his plan."

Jeff Clark

Former lawyer, Justice Department

"I think for anyone who doubted that there was a swamp when Donald Trump was saying drain the swamp now I think theres true believers."

Warren Davidson

U.S. Representative

"Three FBI agents visited me and seized my cell phone. Im outraged ... [that the FBI] would seize the phone of a sitting Member of Congress."

Scott Perry

U.S. Representative

"Half the country believes that when it comes to President Trump there are no rules. They have lost faith in the system."

Lindsey Graham

Chairman, US. Senate Judiciary Committee

"The country deserves a thorough and immediate explanation of what led to the events."

Mitch McConnell

U.S. Senate Minority Leader

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Chess Pieces: Taiwan and the Great Game - The Epoch Times

Mar-a-Lago one day after the FBI raid.Kimberly Leonard/Insider

The New York Times reported Monday that Trump kept more than 300 classified documents at Mar-a-Lago.

The documents included information from the CIA, NSA, and FBI on matters of national security.

The government recovered the documents in three separate batches, including the Aug. 8 search.

Former President Donald Trump kept more than 300 documents marked as classified at his residence in Mar-a-Lago after he left the White House, The New York Times reported Monday.

The government recovered the documents, which include information related to the FBI, CIA, and National Security Administration, in three separate batches, The Times reported.

The first group of documents, a batch of 15 boxes recovered by the National Archives in February, contained more than 150 classified materials and helped trigger the investigation that led to the raid on Mar-a-Lago earlier this month, The Times reported.

The second set was provided to the Justice Department in June by Trump's aides, according to The Times. The rest were recovered on August 8, when FBI agents searched the Florida golf and country club and recovered documents including 11 sets of classified materials.

While the specific content of the documents remains unknown, a source who had been briefed on the matter told The Times the files span "a variety of topics of national security interest."

The FBI and representatives for Trump did not immediately respond to Insider's requests for comment.

Though Trump has had shifting responses to whether the documents were classified, he has denounced the investigation as an "unthinkable violation" of his rights.

The search on Mar-a-Lago was executed after a federal magistrate judge, Bruce Reinhart, signed off on a warrant, which has been unsealed, indicating federal agents were seeking information related to national defense. The warrant relied on evidence cited in an affidavit, which is undergoing legal challenges regarding its release to the public.

Read the original article on Business Insider

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More than 300 classified documents including information related to the NSA, CIA, and FBI were recovered from Mar-a-Lago in 3 separate batches, The...

NORTHERN youths under the aegis of Arewa Youth Assembly, on Wednesday staged a protest over the rising level of insecurity in Nigerias Federal Capital Territory (FCT) and demanded the replacement of the National Security Adviser (NSA) Babagana Monguno.

Publicity Secretary Aliyu Muhammed, while addressing journalists during the protest at the National Assembly, said terrorists and other criminals had become more daring under Mongunos watch.

Muhammed also said the security situation in the country showed that the NSA was not effectively discharging his duties and called for his resignation or sack.

The criminal elements became emboldened under his watch as the NSA; they equally ambushed and killed some officers of the Brigade of Guards to Mr President and also issued notice to kidnap Buhari and Governor Nasir El-Rufai of Kaduna State. This is unfortunate and unimaginable in the history of nationhood.

The NSA is either not advising the President, or his ideas are infective; hence, the seeming triumph of ragtag elements over our Armed Forces. We, therefore, call for his immediate resignation or be sacked by Buhari, Muhammed said.

He noted that indiscriminate killings across the country had worsened food scarcity and the countrys poverty rate.

We want the security of this nation to unconditionally be improved from its present state to a satisfactory one, and all Nigerians in captivity should be fought for and set free, unconditionally, he said.

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The group, however, called off the protest but threatened to converge again in all 19 Northern states if their demands were not met in two days.

The ICIR reported that residents of the FCT are living in apprehension over the spread of insecurity into the countrys capital.

Following a series of attacks by terrorists and bandits within the FCT, security concerns have heightened, and residents have expressed dissatisfaction with the Federal Governments response to the security concerns.

Ijeoma Opara is a journalist with The ICIR. Reach her via vopara@icirnigeria.org

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Insecurity: Northern youths protest in FCT, demand sack of NSA | The ICIR - ICIR

Looking for ways to refine your Twitter marketing approach heading into the holiday season?

This will help the team from Twitter Businessrecently hosted a Twitter Space on how to make best use of Twitter ads, in which they highlighted a range of tips based on data, and the experience of Twitters internal promotions team.

You can listen to a replay of the discussion, hosted by Twitter SMB Content Manager Krista Doyle, and featuring Twitter Senior Account Managers Sal Mattos and Isioma Odita, here, but in this post, well take a look at some of the key points raised which could help in your tweet marketing journey.

First off, Twitter advises that brands should stay one step ahead by maintaining awareness of key events and/or occasions that are coming up.

Every year, Twitter publishes a major events calendar to help with this, and it can be a key guiding document to help ensure that you dont miss out on any tie-in opportunities that can help to maximize your tweet performance.

The real-time nature of the tweet feed lends itself to these types of timely, trending discussions, and it can be a great way to maximize your brand messaging, in alignment with usage habits.

In addition to this, Twitter advises that you should look into trending hashtags to get involved in the broader conversation, while you can also use Twitter polls to prompt related discussion and engagement within your brand community.

For events that are annual, check out the top Tweets from the previous year's hashtag for inspiration.

Twitter also highlights the value of visual assets, which can help your tweets stand out in the fast-moving tweet stream.

Its important to include visuals that are eye-catching and highlight your product or key message.Incorporating visuals that fit well with the event, occasion, or trend youre connecting to will help tie your campaign together.

That advice goes for every social network, with video and GIFs outperforming static images in most respects. But the key point is that you need to consider your visual aspects, which will give you more opportunity to maximize your messaging over basic text messages.

In terms of video, Twitter advises that the sweet spot for video creative on the platform is 6 to 15 seconds.

Twitter also notes that concise tweets tend to perform best for brands (between 50-100 characters).

That wont be universally true, and really, the ideal tweet length is the exact amount of characters and/or words you need to communicate your key message. But if you can, keep it brief, and prompt users to get in touch for more.

Twitter also highlights the importance of an effective CTA in your tweets, as well as variable creative elements:

Make sure to have a call to action or ask a question so the audience knows what you are trying to get them to do. During your campaign, we recommend using 3-12 unique creative assets to prevent creative wear-out with your audience.

On ad performance specifically, Twitter says that advertisers shouldnt make any changes to their ads within the first five daysof a campaign.

Thatll enable Twitters system to efficiently calibrate your ads via the learning period, in which Twitters ad delivery system is measuring user response and performance, in order to optimize targeting.

And when you do update your ads, Twitter says that marketers should seek to make all of their desired changes at once, then let the campaign sit for another 3-4 days to understand the impact before making any additional updates.

These are some helpful notes, which will each contribute to greater Twitter ads success. Though it is worth noting that these are not rules, as such, as you may well violate some of these guidelines and see great performance. But as general guidance, based on past performance, these are key advisory tips to keep in mind.

You can check out a full recap, and listen to the Spaces recording, here.

Link:
Twitter Provides New Tweet Ad Tips Ahead of the Holiday Marketing Push - Social Media Today

These days when people think of influencers, their thoughts immediately jump to TikTok or Instagram socialites, championing a variety of consumer products. But the fact is, business-to-business influencers have been present in marketing for longer than their business-to-consumer counterparts and may be even more critical to the success of B2B brands.

Historically, influencers in a B2B capacity were networkers who sat on boards across numerous firms, and streamlined introductions between different organizations. That is still true to this day, but it has been expanded to include thought leaders leveraging their social-media following to influence corporate and small-to-medium-size audiences in purchasing new products or discovering new services. In addition, B2B influencers streamline a brands ability to reach new audiences, thus increasing brand awareness and propelling a business positioning as an industry leader.

Primarily, B2B influencers reside on four main platforms: Linkedin, Twitter, YouTube and TikTok, and each platform has a different style of content that supports different marketing functions. For example, Linkedin and Twitter offer more content geared toward thought leadership and innovation, through articles, static posts or tweets. TikTok, meanwhile, prioritizes content toward corporate culture, comedy and enterprise entertainment through short videos. And YouTube is oriented more toward education and skill development in long-form tutorials.

The B2B influencer marketing vertical has the potential to generate $11.7 billion in revenuebythe end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power of social media and content marketing.

Lets see how some B2B brands used these influencer platforms successfully.

Humor and engagementVimeo accelerated its lead generation through influencer marketing on TikTok by leveraging creators who speak to a broad corporate American audience. Creators generated humorous content about corporate work culture during the work-from-home period that was relatable to everyone living in a post-COVID world.

More brands should take advantage of TikToks ability to gain higher user engagement per post by creating short, catchy videos that showcase their organizations culture, encouraging audiences to connect with their brands on a more personal level.

Amazon Web Services utilized influencers in the back-end developer niche to increase the awareness and utility of its tech stack, using tweets and retweets surrounding updates to its infrastructure. Twitter offers brands a medium for higher output frequency without diluting their core messaging, and influencers play a role in amplifying that form of communication even further.

Intuit Quickbooks launched a YouTube content series with influencers in the accounting niche as hosts, educating SMB audiences on accounting basics related to running and growing their businesses. In the U.S., if someone were to search on YouTube for the phrases financial projections or breakeven cost, theyll be greeted with Quickbooks tutorials. YouTube is one of the most powerful marketing channels for brands in B2B and B2C, especially if it pertains to a very niche subject matter.

Further, brands are beginning to expand their SEO initiatives from solely digital on Google to social and digital SEO through YouTube. Media consumption habits have changed quite dramatically over the last few years, with one-third of internet users having watched a tutorial or how-to video every week this year so far. This in turn presents a perfect opportunity for brands to provide resources and value through influencers on YouTube to introduce new products or services. The reason: 90% of people say they discover new brands or products on YouTube.

Although platforms have different consumption habits, there is some overlap between them. Creators from TikTok or YouTube reshare content on Linkedin or Twitter to further amplify their reach and ensure that qualified audiences or decision makers are able to discover this content effectively. Many B2B influencers utilize a method of cross-platform content sharing to test and learn about which content first performs best on a broad social media platform, and then to reshare the content with B2B-qualified audiences.

LinkedIn, with around 61 million senior-level influencers and 40 million decision-makers from all different industries, provides the unique opportunity for influencers to directly impact the audience responsible for making major company decisions. Reportedly, 80% of B2B leads come from LinkedIn; in addition, 90% of B2B marketers claim to have reduced cost-per-lead using LinkedIn lead-generation forms.

Honing your influencer contentWith such a high opportunity for conversion, brands and influencers need to ensure their content is perfect for their target audience before sharing it. Its recommended that companies test their content across other platforms, first to solidify the best approach and then to share it on LinkedIn to reach their desired target audience.

A great example of an influencer who leverages this form of cross media amplification is Tim Davidson, a B2B marketing influencer who creates entertaining content surrounding B2B sales and marketing processes.

In parallel to brands leveraging external B2B influencers, many are prioritizing internal influencer campaigns by placing an emphasis on their employees and customers. Alex Su, head of community development at Ironclad, is a great example of how an internal influencer plays a role in B2B marketing and community development. His content provides entertaining outlooks on corporate law, speaking to an audience with a legal background but in a casual way. The value he provides is entertainment, which in turn keeps himself and Ironclad top of mind in association with legal SaaS.

B2B sales and lead generation is never an impulse lead-buying scenario as we might see with B2C markets. So brands need to leverage influencers to maintain awareness, provide value and be memorable, in order for target cohorts to know who to turn to when the opportunity arises.

The rest is here:
Why B2B influencers are finding success on social platforms - AdAge.com