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As Artificial Intelligence is applied to car audio, the system can start to sense competing noise ... [+] and adjust the experience dynamically.

Hollywood has perennially portrayed Artificial Intelligence (AI) as the operating layer of dystopian robots who replace unsuspecting humans and create the escalating, central conflict. In a best case reference, you might imagine a young Hailey Joel Osment playing David, the self-aware, artificial kid in Spielbergs polar-caps-thawed-and-flooded-coastal-cities world (sound familiar?) of AI: Artificial Intelligence who (spoiler alert) only kills himself. Or maybe you recall Robin Williamss voice as Bicentennial Man who, once again, is a self-aware robot attempting to thrive who (once again on the spoiler alert), ends up being his only victim. And, of course, theres the nearly clich reference to Terminator and its post-apocalyptic world with machines attempting to destroy humans and, well, (not-so-spoiler alert) lots of victims over a couple of decades. In none of these scenarios, however, do humans coexist with an improved life, let alone enhanced entertainment and safety.

That, however, is the new reality. Artificial Intelligence algorithms can be included into audio designs and continuously improved via over-the-air updates to improve the driving experience. And in direct contradiction to these Hollywood examples, such AI might actually improve the humans likelihood to survive.

How the car audio performs can now become an innovative, self-tuned system that enhances the ... [+] experience for the user.

Until recently, all User Interface (UI) including audio development has required complex programming by expert coders over the standard thirty-six (36) months of a vehicle program. Sheet metal styling and electronic boxes are specified, sourced and developed in parallel only to calibrate individual elements late in development. Branded sounds. Acoustic signatures. All separate initiatives within the same, anemic system design that has cost manufacturers billions.

But Artificial Intelligence has allowed a far more flexible and efficient way of approaching audio experience design. What were seeing is the convergence of trends, states Josh Morris, DSP Concepts Machine Learning Engineering Manager. Audio is becoming a more dominant feature within automotive, but at the same time youre seeing modern processors become stronger with more memory and capabilities.

And, therein, using a systems-focused development platform, Artificial Intelligence and these stronger processors provides drivers and passengers with a new level of adaptive, real-time responsiveness. . Instead of the historical need to write reams of code for every conceivable scenario, AI guides system responsiveness based on a learned awareness of environmental conditions and events, states Steve Ernst, DSP Concepts Head of Automotive Business Development.

The very obvious way to use such a learning system is de-noising the vehicle so that premium audio can be tailored and improved despite having swapped to winter tires or other such ambient changes. But LG Electronics has developed algorithms running in the DSP Concepts Audio Weaver platform to allow voice enhancements of the movies dialogue during rear-seat entertainment to accentuate it versus in-movie explosions, thereby allowing the passenger to better hear the critical content

Another non-obvious aspect would be how branded audio sounds are orchestrated in the midst of other noises. Does this specific vehicle require the escalating boot-up sequence to play while other sounds like the radio and chimes are automatically turned down? Each experience can be adjusted.

How to deal with the ongoing, internal, external and ever-changing audio alerts will be a ... [+] development challenge for autonomous and electric vehicles alike.

As the world races into both electric vehicles and autonomous driving, the frequency and needs of audible warnings will likely change drastically. For instance, an autonomous taxis safety engineer cannot assume the passengers are anywhere near a visual display when a timely alert is required. And how audible is that alert for the nearly 25 million Americans with disabilities for whom autonomous vehicles should open new mobility possibilities? Audio now isnt just for listening to your favorite song, states Ernst. With autonomous driving, there are all sorts of alerts that are required to keep the driver engaged or to alert the non-engaged driver about things going on around them.

And what makes it more challenging, injects Adam Levenson, DSP Conceptss Head of Marketing, are all of the things being handled simultaneously within the car: telephony, immersive or spatial sound, engine noise, road noise, acoustic vehicle alert systems, voice systems, etc. We like to say the most complex audio product is the car.

For instance, imagine the scenario where a driver has enabled autonomous drive mode on the highway, has turned up his tunes and is pleasantly ignorant of an approaching emergency vehicle. At what accuracy (and distance) of siren-detection using the vehicles microphone(s) does the car alert its quasi-distracted-driver? How must that alert be presented to overcome ambient noise, provide sufficient attention but not needlessly startle the driver? All of this can be tuned via pre-developed models, upfront training with different sirens and subsequent cloud-based tuning. This is where the overall orchestration becomes really important, explains Morris. We can take the output of the [AIs detection] model and direct that to different places in the car. Maybe you turn the audio down, trigger some audible warning signal and flash something on the dashboard for the driver to pay attention.

The same holds true for external alerts. For instance, quiet electric vehicle may have tuned alarms for pedestrians. And so new calibrations can be created offline and downloaded to vehicles as software updates based upon the enabled innovation.

Innovation everywhere. And Artificial Intelligence feeding the utopian experience rather than creating Hollywoods dystopian world.

Heres my prediction of the week (and its only Tuesday, folks): the next evolution of audio shall include a full, instantaneous feedback loop including the subtle, real-time users delight. Yes, much of the current design likely improves the experience, but an ongoing calibration of User-Centered Design (UCD) might be additionally enhanced based upon the passengers expressions, body language and comments, thereby individually tuning the satisfaction in real-time. All of the enablers are all there: camera, AI, processors and an adaptive platform.

Yes, weve previously heard of adaptive mood lighting and remote detection of boredom, stress, etc. to improve safety, but nothing that enhances the combined experience based upon real-time, learning algorithms of all user-pointed sensors.

Maybe Im extrapolating too much. But just like Robin Williamss character Ive spanned two centuries so maybe Im also just sensitive to what humans might want.

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The New Artificial Intelligence Of Car Audio Might Improve More Than Just Tunes - Forbes

DUBLIN--(BUSINESS WIRE)--The "Artificial Intelligence Robots Market Research Report by Offering (Hardware and Software), Robot Type, Technology, Deployment Mode, Application, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global Forecast to 2027 - Cumulative Impact of COVID-19" report has been added to ResearchAndMarkets.com's offering.

The Global Artificial Intelligence Robots Market size was estimated at USD 5,860.10 million in 2021, USD 8,003.14 million in 2022, and is projected to grow at a CAGR 36.82% to reach USD 38,450.19 million by 2027.

Competitive Strategic Window:

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Artificial Intelligence Robots Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:

The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

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The report answers questions such as:

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Market Dynamics

Drivers

Restraints

Opportunities

Challenges

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/s13vtl

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The Worldwide Artificial Intelligence Robots Industry is Expected to Reach $38.4 Billion by 2027 - ResearchAndMarkets.com - Business Wire

Security officers keep watch in front of an AI (Artificial Intelligence) sign at the annual Huawei Connect event in Shanghai, China, September 18, 2019.

Aly Song | Reuters

Artificial intelligence is playing an increasingly important role in cybersecurity for both good and bad. Organizations can leverage the latest AI-based tools to better detect threats and protect their systems and data resources. But cyber criminals can also use the technology to launch more sophisticated attacks.

The rise in cyberattacks is helping to fuel growth in the market for AI-based security products. A July 2022 report by Acumen Research and Consulting says the global market was $14.9 billion in 2021 and is estimated to reach $133.8 billion by 2030.

An increasing number of attacks such as distributed denial-of-service (DDoS) and data breaches, many of them extremely costly for the impacted organizations, are generating a need for more sophisticated solutions.

Another driver of market growth was the Covid-19 pandemic and shift to remote work, according to the report. This forced many companies to put an increased focus on cybersecurity and the use of tools powered with AI to more effectively find and stop attacks.

Looking ahead, trends such as the growing adoption of the Internet of Things (IoT) and the rising number of connected devices are expected to fuel market growth, the Acumen report says. The growing use of cloud-based security services could also provide opportunities for new uses of AI for cybersecurity.

Among the types of products that use AI are antivirus/antimalware, data loss prevention, fraud detection/anti-fraud, identity and access management, intrusion detection/prevention system, and risk and compliance management.

Up to now, the use of AI for cybersecurity has been somewhat limited. "Companies thus far aren't going out and turning over their cybersecurity programs to AI," said Brian Finch, co-leader of the cybersecurity, data protection & privacy practice at law firm Pillsbury Law. "That doesn't mean AI isn't being used. We are seeing companies utilize AI but in a limited fashion," mostly within the context of products such as email filters and malware identification tools that have AI powering them in some way.

"Most interestingly we see behavioral analysis tools increasingly using AI," Finch said. "By that I mean tools analyzing data to determine behavior of hackers to see if there is a pattern to their attacks timing, method of attack, and how the hackers move when inside systems. Gathering such intelligence can be highly valuable to defenders."

In a recent study, research firm Gartner interviewed nearly 50 security vendors and found a few patterns for AI use among them, says research vice president Mark Driver.

"Overwhelmingly, they reported that the first goal of AI was to 'remove false positives' insofar as one major challenge among security analysts is filtering the signal from the noise in very large data sets," Driver said."AI can trim this down to a reasonable size, which is much more accurate.Analysts are able to work smarter and faster to resolve cyber attacks as a result."

In general, AI is used to help detect attacks more accurately and then prioritize responses based on real world risk, Driver said. And it allows automated or semi-automated responses to attacks, and finally provides more accurate modelling to predict future attacks. "All of this doesn't necessarily remove the analysts from the loop, but it does make the analysts' job more agile and more accurate when facing cyber threats," Driver said.

On the other hand, bad actors can also take advantage of AI in several ways. "For instance, AI can be used to identify patterns in computer systems that reveal weaknesses in software or security programs, thus allowing hackers to exploit those newly discovered weaknesses," Finch said.

When combined with stolen personal information or collected open source data such as social media posts, cyber criminals can use AI to create large numbers of phishing emails to spread malware or collect valuable information.

"Security experts have noted that AI-generated phishing emails actually have higher rates of being opened [for example] tricking possible victims to click on them and thus generate attacks than manually crafted phishing emails," Finch said. "AI can also be used to design malware that is constantly changing, to avoid detection by automated defensive tools."

Constantly changing malware signatures can help attackers evade static defenses such as firewalls and perimeter detection systems. Similarly, AI-powered malware can sit inside a system, collecting data and observing user behavior up until it's ready to launch another phase of an attack or send out information it has collected with relatively low risk of detection. This is partly why companies are moving towards a "zero trust" model, where defenses are set up to constantly challenge and inspect network traffic and applications in order to verify that they are not harmful.

But Finch said, "Given the economics of cyberattacks it's generally easier and cheaper to launch attacks than to build effective defenses I'd say AI will be on balance more hurtful than helpful. Caveat that, however, with the fact that really good AI is difficult to build and requires a lot of specially trained people to make it work well. Run of the mill criminals are not going to have access to the greatest AI minds in the world."

Cybersecurity program might have access to "vast resources from Silicon Valley and the like [to] build some very good defenses against low-grade AI cyber attacks," Finch said. "When we get into AI developed by hacker nation states [such as Russia and China], their AI hack systems are likely to be quite sophisticated, and so the defenders will generally be playing catch up to AI-powered attacks."

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Artificial intelligence is playing a bigger role in cybersecurity, but the bad guys may benefit the most - CNBC

[This piece has been published in Restoring America to highlight how a recent court decision regarding artificial intelligence and patent law could affect innovation in the technology sector.]

In the ongoing battle between robots and human inventors, score one for natural-born people: Last month, a federal appellate court held that artificial intelligence (AI) cannot, under American patent law, be regarded as an inventor.

The long-anticipated decision wasnt much of a surprise, though it came as a disappointment to Stephen Thaler, the polymathic inventor who argued that his own machine, DABUS, the Device for the Autonomous Bootstrapping of Unified Sentience, deserved credit for inventing numerous technologies; Thaler maintains that he himself made no inventive contribution to DABUSs own independent innovations.

As discussed in this space on previous occasions, Thaler filed patent applications in Europe, Israel, South Africa, Taiwan, the UK, the U.S., Vietnam, and other locations, claiming inventions that spanned an emergency warning light to a food container graspable by robots. These attempts, however, have generally been met with resistance from patent offices across the globe, which have relied on patent statutes requiring an actual human to be named as inventor. (South Africa appears to be the only country thus far that has granted patents to DABUS; Israels decision is still pending.)

So, too, was DABUSs patent application initially rejected by the United States Patent and Trademark Office (USPTO), which concluded that the applicable U.S. patent legislation limits the definition of inventor to natural persons. Thaler challenged the ruling in federal district court in Virginia, which sided with the USPTO, and then appealed to the U.S. Court of Appeals for the Federal Circuit, which has exclusive jurisdiction over patent-related appeals.

And so in August, the Federal Circuit held that there is no ambiguity: the Patent Act requires that inventors must be natural persons; that is, human beings. Specifically, Judge Leonard Stark, writing for a unanimous three-judge panel of the court, ruled that the statute repeatedly refers to inventors as individuals, and that the U.S. Supreme Court and commonly used dictionaries define individuals as human beings.

The Federal Circuit also held that the patent statute requires an inventor to submit a declaration that such individual believes himself or herself to be the original inventor, and that while we do not decide whether an AI system can form beliefs, nothing in our record shows that one can, as reflected in the fact that Thaler submitted the requisite statements himself, purportedly on DABUS behalf.

Likewise, the court rejected Thalers argument that the patent statute elsewhere uses the broader term whoever, noting that those contexts relate not to who made an invention but to how it was made or to who may be infringing it. Just as corporations cannot be credited as inventors, the Federal Circuit concluded, so too is AI barred from inventorship.

So whats next? Thaler plans to petition for review from the Supreme Court, according to his attorney, Ryan Abbott, who told Bloomberg Law that the Federal Circuit decision ignores the purpose of the Patent Act and the outcome that AI-generated inventions are now unpatentable in the United States. That is an outcome with real negative social consequences.

Indeed, as Ive argued here and elsewhere, from a policy perspective, recognizing AI inventions would afford significant potential benefits to our patent system and would help spur innovation across a variety of sectors. But given the language of the patent statute and the current constellation of the judiciary, new legislation or at least USPTO guidelines may be required to make such recognition a reality. Either way, this isnt the last well be hearing from DABUS.

This article originally appeared in the AEIdeas blog and is reprinted with kind permission from the American Enterprise Institute.

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US Court of Appeals short-circuits artificial intelligence inventions - Washington Examiner

Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along with sales, it is the single business function where it will have the most financial impact. This means that if youre a marketer and youre not using AI, youre missing out on the benefits of what is possibly the most transformational technology.

Artificial Intelligence And The Future Of Marketing

Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. This is simply because there are so many tools with AI features that we are used to using without even thinking about it. The most frequently used social and search engine advertising solutions, email marketing platforms, e-commerce solutions, and tools designed to assist with content creation all provide functionality that taps into what we refer to as AI in business today. To be clear, this isnt what we think of as general AI machines that have the capability to think and communicate like us and turn their hands to just about any task. In business today (and in marketing in particular), AI refers to software that helps us to carry out one particular job such as identifying where to place advertising in order to maximize efficiency or how to personalize an email to increase the likelihood of receiving a reply and get better and better as it is exposed to more data.

However, its my experience that, while there may be many tools out there and most marketers are increasingly comfortable with using them on a day-to-day basis, its often done in an ad-hoc manner. Many marketing departments still lack a coordinated, strategy-focused approach to implementing bigger projects. Just as importantly, many are lagging when it comes to fostering an AI-friendly, data-first culture as well as developing competencies and upskilling in order to meet the skills demand.

Paul Roetzer, founder and CEO of Marketing AI Institute and author of the new book Marketing Artificial Intelligence, told me that this is true in his experience too. In fact, when recently setting out to check up on his own hunch by searching for mentions of AI terminology in connection with 50 of the worlds top chief marketing officers, he found that only four of them had spoken publicly or been connected with their use of AI.

My question was, who is leading this? Who is doing this within marketing?

So, what we found was the industries that have a lot of data and a need for heavy personalization, and intelligent automation of their operations have been doing AI for probably the last decade - healthcare, financial services - but doing it within the operations of their business, not within marketing and sales.

But those same industries have a strong need for personalization, better customer experiences, better predictability of outcomes, the reasons youd use AI. But generally, at a macro level, we are extremely early in the understanding and adoption of AI ; that is my perception.

So what are the most exciting opportunities when it comes to using AI in marketing, and where are they already being tapped?

Advertising

Advertisers face the perennial problem of working out how best to place adverts in order to achieve the most bang for their buck.

Facebook and Google are the biggest online advertising platforms, and they both offer tools that work by combining audience segmentation with predictive analytics. Segmentation splits customers into groups according to characteristics gender, age, income level, interests, for example, and potentially an infinity of others. Predictive analytics works out which of these groups a particular product or service is most likely to appeal to. Facebook, Google, and all of the other platforms that offer advertising functions then allow businesses to target thousands of potential customers with multiple different versions of advertising materials in order to measure and assess their effectiveness. With traditional methods of advertising such as television, newspapers and magazines, its very difficult to attribute sales growth to advertising content, placement, or external factors. AI-driven advertising tools and platforms make this a doddle but are most effective when used as part of a coordinated AI marketing strategy, taking in the other areas of marketing covered here!

Public Relations

Public relations used to focus on the challenge of getting coverage of products and services into mainstream and specialist media publications. In today's online world, the media landscape has exploded, offering opportunities to promote brands directly through social media as well as via influencers and third-party content creators, sponsored and unsponsored. But how do you know where to find the best influencers to bond and cultivate relationships with?

Here once again, AI can help by matching products with people who have cultivated audiences that are likely to be synched to a brands appeal and values. Some uses of AI in this field of marketing involve taking things a step further though, such as AI-generated influencer Lil Miquela who has used chatbot technology to create an entirely digital persona. Despite the fact she doesnt exist, millions of followers consider her an arbiter of style and are happy to go along with her recommendations, meaning she can earn a hefty fee from brands like Calvin Klein and Prada.

Writing press releases, shaping external messaging points, and researching the best outlets (online or digital) for gaining coverage are other PR tasks that can all be augmented by AI.

Content Marketing

Content is king has been accepted wisdom in marketing departments since the dawn of web2.0 and the rise of user-generated content platforms (including social media). But what content is king? And where should we put it? How often, how in-depth or simplified quite simply, how do we make sure our content achieves our aims of establishing our brand, positioning ourselves as experts or authorities in our field, and, of course, eventually generating sales and leads?

Well, one option is to use AI. Buzzfeed is one of the biggest content-driven sites in the world, and Roetzer has examined how it uses AI to drive every aspect of its operations, such as determining the odds of a particular piece of content going viral, suggesting what content visitors would like to see, and automating the routine aspects of publication such as keyword selection, categorization, and personalization. What marks out Buzzfeed as a truly AI-driven content outlet is its strategy-focused approach where every piece of content as well as every user interaction is measured and optimized for insights that can then be put to work anywhere within marketing operations.

Email Marketing

Email marketing is often about tweaking headings, scheduling, and copy in order to impact those all-important open and click-through rates. Small differences in the language that is used can make the difference between an email getting identified as one of the 148 billion spam emails sent each day and snared by a filter or making its way through to the intended recipient at a time when they are open to suggestions on what they should buy.

A large number of AI-powered tools exist to help with these tasks, such as Phrasee, which automates the creation of subject lines; Seventh Sense which optimizes the timing of mailshots; and rasa.io, which makes it easy to create personalized newsletters.

Where next?

Whether AI achieves the potential that clearly exists depends on businesses coming to understand the need for a coordinated and strategic approach to marketing AI implementation. It should be clear enough how the different use cases I have mentioned above can be useful in isolation. But the real value is unlocked when we start using them together, with the aim of answering our most pressing questions, influencing our most important metrics, and achieving key business goals.

Roetzer tells me Its this tricky spot because a lot of business professionals still see AI as some kind of abstract, sci-fi thing I dont think they understand that its extremely approachable, you can test AI today find a tool for $19 per month and try it its not something where you have to spend six months preparing a pilot project.

However, what you do need is people and more specifically, people with the relevant skills. Most marketing departments outside of large enterprise companies wont be appointing dedicated, specialist data scientists and neither should they need to.

As a company goes through the ongoing process of developing a data-and-AI-literate culture, it is more important that it enables people who are already experts in their particular field to upskill and understand the importance of the technology.

When it comes to those who get it totally right "honestly, it's hard to find," Roetzer says.

"Either brands are doing it, and they don't want to talk about it because they think it's a competitive advantage or, they're not actually doing anything maybe just starting to run pilot projects or find someone on their team who can lead this its very hard to find the intersection of business professionals who understand what AI is capable of doing, and can apply it to real business problems and use cases.

You can click here to check out my webinar with Paul Roetzer, CEO and founder of Marketing AI Institute, where we cover many other aspects of AI in marketing, including the questions of machine creativity and AI ethics, as well as take a look at his most recent book, Marketing Artificial Intelligence.

To stay on top of the latest on the latest business and tech trends, make sure to subscribe to my newsletter and follow me on Twitter, LinkedIn, and YouTube.

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Artificial Intelligence And The Future Of Marketing - Forbes