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Greg Gutfeld has never hosted the Academy Awards, done carpool karaoke with Ariana Grande or chugged cocktails with Lizzo. Yet he's become the hottest name in late-night TV by sticking to a simple, but smart, formula: Cater to a conservative audience tired of being beat up by liberal Hollywood.

Gutfeld, a former editor at Men's Health and Stuff magazines, has been part of Fox News since 2007. But it wasn't until two years ago that he became a force that can't be ignored with the launch of "Gutfeld," which airs at 10 p.m. Monday through Friday. His program averages more than 2 million viewers a night, thanks in no small part to having Laura Ingraham as his opening act. But it's still impressive that he has more than five times the audience that "The Daily Show" can muster. On most nights, he has higher numbers than any of the network hosts, with Stephen Colbert as his closest competitor.

The fact that he does it with mediocre material and a minuscule budget shows just how hungry conservatives are for humor. Any humor.

"Gutfeld" airs from an intimate New York studio with lights so hot that you could probably roast a chicken on stage. After a snarky monologue, the 58-year-old host turns to four panelists, often regular Fox contributors hot-footing it over from nearby sets.

The mix usually includes a stand-up comic, a marquee name like Sarah Palin or Kat Timpf, a 34-year-old libertarian commentator who often looks embarrassed to be sharing space with guests her parents' age. When Gutfeld tried to explain the plot of "Indecent Proposal" to her, she reacted like he was trying to revive the telegraph.

"I don't even know who Robert Redford is," she said.

The conversation is sometimes interrupted by taped comedy bits, like one that imagined a Zoom debate between Sen. Elizabeth Warren and Vice President Kamala Harris. The impressionists were so awful that I wouldn't be surprised to learn they were volunteers from the studio audience.

Gutfeld himself is the show's biggest draw. He may come from a print background but he's got the timing and delivery of a veteran stand-up. I could do without his habit of teasing segments with corny rhymes ("There's no disputing/The downed drone was Putin?") but he seems to relish the fans' groans.

I wish he and his writers were more ambitious.

In mid-March, the war raged on in Ukraine, Silicon Valley Bank collapsed and Donald Trump inched closer to being indicted. But the show mostly ignored those issues, focusing instead on the threat of the woke movement.

Gutfeld routinely acts as if policies catering to trans people are the most divisive issue to face this country since the Civil War.

There's also a tendency to pick at low-hanging fruit way past its expiration date. A new Fox Nation documentary gave Gutfeld the excuse to once again go after Jussie Smollett, the actor who falsely claimed he was targeted in a racial attack more than four years ago. Gutfeld poked fun at Brian Stelter, who lost his high-profile gig at CNN seven months ago. The audience broke into applause when he compared Russian President Vladimir Putin to the Clintons.

Like a number of his Fox colleagues, Gutfeld seems to take particular delight in going after "The View," joking that Guinness World Records gave the panel the title of heaviest program in daytime TV.

An entire segment was dedicated to a recent conversation on "The View" in which Sunny Hostin admitted that she still has her groceries delivered to her home. Gutfeld and his cohorts reacted like she had sold classified documents to the Chinese.

After one particularly nasty joke, Gutfeld asked: "Did I go too far or not enough?"

Those who despise everything about Fox would answer: Too far. For those who would welcome a truly funny show from a conservative viewpoint, it's not enough.

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Why Fox News' Greg Gutfeld is the king of late-night TV - Star Tribune

The Washington Post

The United States recently suffered the second- and third-largest bank failures in the countrys history.

This wasnt supposed to happen. A slew of protections were put in place after the financial crisis 15 years ago to prevent a repeat of big banks collapsing and nearly taking down the whole banking system with them.

But once again, the federal government had to step in with what amounted to a bailout of Silicon Valley Bank and Signature Bank along with a bazooka of aid to prevent more banks from collapsing. Its welcome news that the dramatic action appears to have prevented other regional banks from toppling, too, though no one should be pleased. Bankers were once again taking unwise risks, and regulators were once again too lax.

Theres more to learn about all of the mistakes that led to this moment, but its already obvious midsize financial institutions need additional scrutiny. What is now apparent is that the list of too big to fail banks is far longer than most assumed. Congress and regulators have to face this new reality and rapidly adjust. Silicon Valley Bank was the nations 16th largest with about $200 billion in assets, and Signature Bank was the 30th largest with about $110 billion in assets.

These banks put profit over prudence. Silicon Valley Bank courted startups and venture capital money. Signature Bank wanted to be a player in crypto and real estate. Both had a heavy reliance on high-risk clients with many deposits well over $250,000, which is supposed to be the upper limit for insurance from the Federal Deposit Insurance Corporation.

On top of that, Silicon Valley Bank heavily bought assets that sank in value as the Federal Reserve hiked rates to fight inflation. When depositors attempted to rapidly withdrawal $42 billion earlier this month, the bank had no option but to sell those assets at a deep loss.

The FDIC, the Fed and the Biden administration calculated they had no choice but to make all of Silicon Valley Banks depositors whole. Among them were companies such as Roku and Roblox, which might have had to struggle to pay workers if they had lost their uninsured funds.

Then there was fear that panic might spread into a classic bank run if people and businesses suddenly withdrew money en masse from other midsize financial institutions. The risks to the broader economy and banking system turned out to be hefty. When the crisis came, tech luminaries and bank heads, some of the most vocal proponents of free markets in Silicon Valley, were willing to set aside their libertarian principles to plead for help.

Taxpayers were not on the hook for this bailout. Regulators used money from fees that banks pay to the FDIC. But a dicey precedent was set that all deposits of any size would be treated as though they were insured. Banks wont like it, but this new environment will likely require higher fees so the pot of emergency funding at the FDIC remains large enough going forward. If it is not, taxpayers could indeed have to step in directly as that fund is backed by the full faith and credit of the U.S. government.

Originally posted here:
Another viewpoint: Bank failures will change system - Seymour Tribune

Identifying the most effective metrics and prioritising the right opportunities for your marketing spend will help you to make the strategic decisions that will drive brand growth, even in an uncertain economic climate.

We explored how proactively investing in brand tracking can help you navigate risksduring an economic downturn. Now, its time to ensure you get more bang for your buck. Let us walk you through the importance of understanding your brand performance and how to use brand trackingto ensure your business remains successful throughout any recession or when facing headwinds.

Evidence from one of our clients during the last recession shows just how important the right marketing investment is to grow your brand. During the 2008 recession, a leading premium chocolate brand was facing pressure from its global headquarters to reduce its media budget by 40% following a weak sales season. However, based on evidence from their Kantar brand guidance programme, our client increased media pressure relative to competitors and achieved stronger communications awareness than all other brands (premium and non-premium).

And our tracking database shows that when brands (at least) maintain their communications awareness, all other brand measures hold up.

Based on our experience, this is how understanding brand performance can lead to brand growth:

The reality is, in times of economic downturn, it takes courage and vision to increase your marketing spend. However, with the right brand monitoring tools, you can start marketing on a budget that works for you, whilst maximising your marketing spend ROI.

Here are some examples of how successful brands use brand tracking to maximise their ROI and drive brand growth.

The right metrics allow brands to steer their marketing strategies to reach and appeal to their target audience. They focus on the needs of the business, aligning metrics with specific goals. For example, if you are a small brand with tight budgets you should focus on campaigns that create brand awareness and use media that is super targeted to your potential customers, to generate short-term wins. Your tracking metrics should then align to these business objectives.

Tip: Investment in digital marketing continues to increase. With brand health tracking, you can identify missing opportunities so that your brand can drive growth by focussing on the right channels. This means you can allocate the correct amount of marketing spend to these areas and avoid spreading your brand budget too thinly and slowing your brand growth.

With the right brand tracking tools, brands understand both the live, in-market impact and the reasons for specific market reactions. This helps them modify their campaign approach and ensure their marketing strategy is bolstered by the content consumers encounter.

Tip: Real-time data can solve some of your problems. As a marketer, you also need to know what to do and where to tweak your campaign. Kantar brand trackingtools will give you the right metrics to assess campaign performance, identify the weak creative and course correct to meet your goals. Reliable metrics can provide the signposts you need to allocate your resources and set you up for success.

When you are planning your marketing spendduring an economic crisis, the main challenge is to make your investment go as far as possible. Success comes from connecting your actions from a holistic point of view, ensuring a seamless campaign without the need for big budgets or data blending.

Consider these brand tracking essentials to maximise your marketing spend ROI:

Now you have all essentials for marketing on a budget. Find out how successful brands use the Kantar brand tracking and brand guidance systemsto ensure their marketing spend goes further - even in times of economic turmoil. Get in touchto find out more.

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Brand tracking essentials: Using brand insight to maximise ... - Kantar UK Insights

Dubai Located at Marjan Island, Ras Al Khaimah, the DoubleTree by Hilton Resort & Spa Marjan Island hires Prism Digital, a Dubai based full-service digital marketing company, to manage PR, Social Media, Influencer Marketing and Performance Marketing following a multi-agency pitch.

With a vision to have a consumer first digital approach, DoubleTree by Hilton Resort & Spa Marjan Island has entrusted Prism Digital with building and growing the brands 360 degree social presence including performance marketing management. Prism Digital will also be taking care of press engagement for the hotel brand strengthening its media visibility in the region as well as conducting influencer outreach and engagement while elevating the brand presence in the region.

Commenting on the partnership, Mr. Lovetto Nazareth, Managing Director, Prism Digital said, DoubleTree by Hilton Resort & Spa Marjan Island is a big win for us, not only does it show faith by the best in the industry in our agency, but also because their values align with ours beautifully. We are extremely excited to work on campaigns that not only will drive engagement but also drive revenue through our AI based performance marketing across all platforms which will enable both the business and the brand to grow.

50 mins away from Dubai, the resort spans across 650 meters of private white sandy beach, villas with furnished balconies and views of the Arabian Sea. The resort offers 13 bars and restaurants, seven pools, paddle courts, a rejuvenating spa, and so much more. Alongside a full schedule of daily activities, guests can enjoy a perfect blend of relaxation and adventure, ensuring an unforgettable getaway.

-Ends-

About Prism:

Prism Digital is an award-winningdigital marketing agency in Dubaithat specializes in creating and managing creative campaigns and performance-based digital advertising campaigns that produce real results. The agency has years of experience in creating ad campaigns for restaurants, hotel chains, entertainment venues, and tourism locations. Having worked with companies in the tourism sector and the aviation industry, Prism Digital has a huge database of 45 Million profiles that have either visited Dubai or are planning to visit Dubai at some point in time. Prism Digital is an acclaimed performance marketing and media buying agency in the region that provides top-notch marketing and advertising solutions to over 150 clients providing SEO, social media marketing, digital branding, and video marketing strategies to boost their business. Learn more about Prism athttps://www.prism-me.com/

Vinisha KhatwaniPrism Marketing Management LLCemail us hereVisit us on social media:FacebookTwitterLinkedInOther

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Prism Digital wins the PR, social media and performance marketing mandate for DoubleTree by Hilton Resort and Spa Marjan Island - ZAWYA

Next week, an online community event hosted by Brock University will aim to help businesses understand the fast-changing landscape of social media.

The event on Tuesday, March 28 marks the eighth in a series of Business Matters panel talks organized by Brocks Goodman School of Business and is moderated by Associate Professor of Marketing Todd Green.

Green says that for most businesses and organizations, the cost of not using social media as part of their marketing promotion strategy is just too high, yet engaging on the platforms represents a steep learning curve, staff time commitment, and continuous education on trends and best practices.

Were hoping this discussion will help show businesses whats new, whats next and cover what they need to know to be successful operating in this constantly evolving environment, he says.

Goodman has assembled a panel of industry practitioners with experience creating and executing social media strategies for public, private and non-profit organizations who will share their expertise and experiences.

Panelists include:

Following the panel discussion, the online audience will be able to participate in a question-and-answer period. To receive a link to the free community event, register online on the Business Matters website.

Business Matters is supported by the Willmot Foundation and is part of the D.G. Willmot Leaders Series. Previous discussions can be viewed online and include talks about how businesses can adapt to changing climate conditions, make more inclusive decisions and learn about craft business models, among other topics.

What: Business Matters: Social Media whats next?

When: Tuesday, March 28 from 7 to 8:30 p.m.

Where: Online via video streaming. Register to receive the link.

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Business Matters event to look at the future of social media - Brock University