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The platform is set to release more such films in the coming two weeks showcasing its portfolio- A23 Rummy, A23 Fantasy and Cricket.com

by exchange4media Staff Published - Mar 22, 2023 4:44 PM | 3 min read

Multi-gaming platform A23 (Head Digital Works), launched a fresh cluster of brand films under its Chalo Saath Khelein campaign featuring Rakul Preet Singh. With the initial leg of these ad films, the brand highlights a variety of online rummy formats available on the A23 Rummy application on which users can play online together with friends and family.

The new ad film shows Rakul Preet Singh and other players enjoying a game of darts, each with their own unique style of play. She goes on to talk about how players can choose from a variety of rummy formats on the A23 Rummy app, best suited to their skill set. A23 has also ramped up their enduring Responsible Gaming campaign, endorsing the need for players to game within reasonable limits. Rakul Preet Singh, who is seen running on a treadmill, draws a parallel between exercising and online gaming and the need to take breaks between both.

The brand film coincides with the ongoing cricket season and the upcoming IPL, which always draws attention. Both thead films are live across all major social and digital platforms.

The ads were released on OLVs & OTTs alongside traditional mediums on live cricket. A23 is set to release more such films in the coming two weeks showcasing its portfolio- A23 Rummy, A23 Fantasy and Cricket.com. Apart from Rakul Preet Singh, these films will also feature popular digital creator, Niharika Naga Malneedi.The message of Chalo Saath Khelein will be telecasted across multiple regional languages including Hindi, Bengali, Marathi, Kannada, Malayalam and Gujarati.

Speaking about the campaign,Gunnidhi Singh Sareen, VP- Marketing, Head Digital Workssaid,At A23, we are committed to providing our players with a responsible gaming experience, and our new ad films ahead of the IPL season reflect that. We believe in offering customized game play options to all our players, ensuring that they can enjoy our offerings in a safe and responsible manner. As we launch our latest campaign, we are proud to say that our responsible gaming narrative remains at the heart of our business. We are also excited to highlight our fantasy gaming experiences and offerings this season in the second leg of the campaign. The IPL season presents an excellent opportunity for us to reach the right audience, and we are excited to showcase our offerings on TV to millions of viewers."

Thesenewbrand adsaim to leverage the various personalized in-game features to encourage users to enjoy an unparalleled gaming experience by playing together with their friends and family. A23 continues to drive its messaging of Chalo Saath Khelein and Responsible Gaming and believes that online gaming is one of the most engaging means of entertainment.

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Rakul Preet Singh highlights the need for responsible gaming in ... - Exchange4Media

Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey

by exchange4media Staff Published - Mar 22, 2023 1:16 PM | 2 min read

Shyam Steel has announced its association with IPL franchise Lucknow Super Giants as the principal sponsor of the franchise. The association will help Shyam Steel to enhance its brand and business presence across the HSM markets and nationally.

Aligned to the association, the players and official members of Lucknow Super Giants team will be sporting the Shyam Steel logo on the back of the official match day jersey. The logo will also be prominently visible during the on-ground matches of the franchise. The brand will have the right to use player images and team logo for internal use and promotional purposes. The association will also be amplified across, print, outdoor, television, digital and social media platforms which will run through entire duration of the tournament. The duration of the association is three years.

Commenting on the association, Lalit Beriwala, Director, Shyam Steel Industries Ltd said, We are very proud to associate ourselves with one of the most popular franchise, Lucknow Super Giants. The team is the perfect amalgamation of talent, experience and enthusiasm. India is a cricket frenzy nation, and this partnership will help us to build a high brand recall amongst our target audience nationally. Uttar Pradesh is a key market for us as it serves as our gateway to the North Indian markets, and we hope this association creates a positive impact in the region. We look forward to a very successful season for both the brands.

Colonel Vinod Bisht, CEO RPSG Sports said: We are absolutely delighted to be entering into a long-term partnership with an esteemed brand like Shyam Steel. There is a lot of positive synergy between the brand and the franchise, and we look forward to working with them in this prestigious tournament.

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Shyam Steel joins hands with Lucknow Super Giants as Principal Sponsors - Exchange4Media

In this increasingly internet-connected world where nearly all things from culture to career are driven by the world wide web, virtual private networks (VPNs) have become an indispensable tool to keep individuals and organizations safe when accessing apps and content online.

As a VPN provider, its more important than ever for your business to constantly innovate and improve your services to stay ahead of the ever-growing number of cyberthreats especially now that data has become the single most valuable commodity for todays businesses.

As more and more people adopt the pandemic-driven remote lifestyle, where both work and play require near-constant access to online services and resources from remote locations, demand for reliable, secure, and scalable VPN services will continue to rise. In fact, a third of all internet users today use a VPN to help protect their personal data. That number will only go up as the VPN marketplace is expected to top $107.5 billion by 2027.

With opportunities abounding for VPN providers who can meet this surging demand quickly, efficiently, and cost-effectively, this is an ideal time to expand your footprint and acquire more customers.

As you grow your VPN business, however, you might run into the following challenges:

Zenlayer has nearly a decade of experience helping companies grow and expand beyond their borders. From small businesses to multinational enterprises, Zenlayers advanced suite of compute and networking services have been paving their way to new customers, increased revenue, and improved operational efficiencies.

Additionally, Zenlayer can help your business overcome challenges while growing your VPN business include:

Check out the following article to learn more about how Zenlayer can support VPN providers. For more information about Zenlayer, please visit http://www.zenlayer.com. And follow Zenlayer on LinkedIn and Twitter.

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Overcoming VPN Infrastructure Challenges: A Zenlayer Perspective - JSA

Sportiqo will also launch a host of digital campaigns with Uthappa in the near future

by exchange4media Staff Published - Mar 21, 2023 5:00 PM | 2 min read

Sportiqo, a blockchain-based fantasy sports platform has announced ace Indian cricketer Robin Uthappa as their brand ambassador. Sportiqo marked the beginning of its operations in India in the month of February and so far, amassed 32,000 active users owing to its beta launch.

The stylish batter from Karnataka, Robin is a generational talent, wanted by every cricket league in the world. Uthappa was a part of the Indian squad which won the ICC World T20 in 2007. He is known for his masterful batting performances and his great impact on his teams success.

Speaking on the association, Robin Uthappa said, Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner.

He further added, Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.

We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era. said Anindya Kar, Chief Product Officer and Co-Founder of Sportiqo. With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.

Sportiqo will also launch a host of digital campaigns with Robin Uthappa in the near future.

Sportiqo has so far, raised $1.25 million (Rs. 10 crores) in the pre-seed round from angel investors with a focus on user acquisition in its first phase post-launch. The cricket stock market platform is already live for the ILT20 League, Pakistan Super League (PSL) and additionally, in the coming time, Sportiqo will add a portfolio of other sports and leagues as well such as the English Premier League and the Indian Premier League among others.

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Robin Uthappa named brand ambassador of fantasy sports platform Sportiqo - Exchange4Media

If quantum computers are going to become a commercial thing sometime down the road and theres a lot of money and time going into the effort to make them viable for use by HPC organizations and enterprises its increasingly likely that it will be in combination with classical computers. Essentially the workloads that can be done through quantum computer will run on quantum computers; the rest will stay on high-end classical supercomputers.

The systems will be tightly integrated to not only quickly and efficiently move the applications between them but also to address everything from quantum error correction to calibration control to hybrid algorithms. In many ways it becomes an acceleration issue, which is at the core of Nvidias DNA.

We have the shared perspective of quantum machines at Nvidia and I think with most of the community that quantum is never going to be quantum-only, Tim Costa, director of HPC and quantum at Nvidia, tells The Next Platform. We mean it in two ways. The first is that applications will continue to run large portions of what they do on CPUs as they do today, on GPUs as they do today, for the parts of applications best suited to those. But as quantum processors become more and more capable, some algorithms that can transformatively be accelerated by a quantum processor will move over to a quantum processor. But all these units need to be working together.

Right now, quantum is a research play. Commercialization is coming, though, Costa says. To run a useful quantum computer, the classical computing side needs to be at a petascale level, in part because such a quantum computer will need to be fault-tolerant, which is going to require hundreds of thousands of perfect logical quantum bits, or qubits, Costa says. Also, it will take more than a dozen parameters to calibrate per qubit independently.

Leaders in the field have been turning to AI methods and graph neural networks to do that work, which are obviously very well-suited to accelerate computing, he says. All that is to say that what we need to be able to do is to really couple large-scale GPU-accelerated supercomputing to quantum computing to both accelerate applications in a transformative manner but also to actually run those quantum computers.

At GTC 2023 this week, unveiled DGX Quantum, a system powered by Nvidias AI- and HPC-focused Grace-Hopper Superchip and CUDA Quantum open-source programming model and including startup Quantum Machines OPX+ quantum control platform to work in a quantum-classical environment. The co-designed system more easily connects Nvidias GPUs to a quantum computer to do error correction at extremely high speeds, Nvidia founder and CEO Jensen Huang said during his GTC keynote.

Error correction over a large number of qubits is necessary for recovering data from quantum noise and decoherence, Huang said.

The Grace-Hopper system an integration of Nvidias Grace CPU and Hopper GPU is connected to OPX+ via PCIe interconnect, enabling a sub-microsecond latency between GPUs and quantum processing units (QPUs) on the quantum system. Reducing latency between the classical and quantum systems is key Costa says. Some groups are looking at Ethernet, but the overall roundtrip between the quantum and classical is slower or as fast than whats needed to do quantum error correction, which leaves no time for actual compute, Costa says.

You can move the data back and forth, but youve done nothing with it in time, he says. Not particularly useful. With this system, we were able to get it down to 400 nanoseconds, which is two orders of magnitude better than Ethernet.

Grace-Hopper is about speed and scale, with Nvidia saying it delivers up to 10 times higher performance for complex workloads handling terabytes of data. OPX+ is aimed at accelerating the performance of QPUs and quantum algorithms and, like Grace-Hopper, can be scaled depending on need.

This is scalable in both directions, Costa says. You can add more OPX+ when you have to control more qubits on a larger quantum system [and] you can add more Grace-Hopper nodes in order to scale up your GPU compute. You can also couple this system to your existing and very accelerated supercomputing infrastructure. It can also be that gateway to what youve already built in terms of adding quantum acceleration to your system.

The power needed in the classical computing part of this hybrid environment is important to ensure the quantum computing side can do what it needs to do. The problem of error correction for qubits is complex, but there is a lot of work that needs to be done simply to prepare for the quantum system.

If you have a million qubits and 12 parameters to independently optimize per qubit, thats going to take a heck of a lot of horsepower as well, Costa says. There is that classical compute requirement. I dont know that I think itll be exascale per QPU, that feels pretty large, but it is significant. Its a great opportunity for Nvidia here, which is one of the reasons were chasing it in this collaboration.

Its also important to remember that quantum computers are meant to solve problems that cant be solved now with classical systems, Itamar Sivan, co-founder and CEO of Quantum Machines, tells The Next Platform.

Youre saying, Well, it sounds quite crazy. We need so much classical compute power to just drive a single quantum processor. It sounds unreasonable, Sivan says. But on the other hand, this goes back to what were here to do. Quantum computers are not meant to take problems that were solving today and then solve them faster.

Nvidia also released CUDA Quantum for building quantum applications in C++ and Python that initially went into private release in July 2022 under the name QODA and is now open source. They rebranded it after getting tired of explaining what QODA was, Costa says. Its again for hybrid classical-quantum environments to enable integration and program of QPUs, GPUs, and CPUs in a single system.

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Preparing For Upcoming Hybrid Classical-Quantum Compute - The Next Platform