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News of slowing revenue growth and layoffs in almost every sector currently dominate the headlines in all the places we consume media. Coupled with the inverted yield curve we saw in November, typically a harbinger of a global recession, it's no wonder we feel stressed. What can we do in a looming recession as entrepreneurs and business owners? How do we protect our companies and limit the fallout from a global economic downturn?

I unwittingly founded my marketing agency in 2008 during the Great Recession, not understanding how serious and prolonged the recession would become and its effects on the entire world economy. Thankfully, my business lived through that turbulence, emerging on the other side with more clients and revenue than one would have expected. Now on the cusp of an economic downturn that feels eerily familiar, I want to see ambitious women entrepreneurs learn how not only to endure but also flourish during the potential next recession.

Why? Because everything everywhere is telling business owners and entrepreneurs to pause, pull back, shore up and play safe right now. I want to give you permission to do the opposite. Despite your natural inclination to hesitate, it's time to implement these measures right now: Take action before the recession has even been declared.

Beyond scrutinizing your budget and cutting non-essential spending to ensure you have working capital during the potentially lean times, here are the top four tips I used to help my business grow during the last recession.

Related: What Is a Recession and How Do You Prepare for One?

Making regular connections helps keep your business top of mind, no matter the economic conditions. Most of us have heard the saying, your net worth is in your network. Cultivating mutually beneficial relationships with clients and other business owners is a great way to keep a steady flow of prospects for your services.

There are numerous ways you can network in person and online, including connecting with customers and prospects on social media (yes, you can even slide into DMs) and attending industry events and conferences to meet potential customers and partners.

Additionally, you can join professional organizations related to your industry or target market. You can even reach out to influencers in your industry or target market and ask for their advice or feedback on your products or services and connect with other businesses in your local area that could be potential partners or referral sources.

Content marketing is an excellent way to reach your target customers and build relationships with them. If done effectively, content marketing can increase brand awareness, generate leads, and drive sales. If you're looking to double down on content marketing for your business as I did, here are some tips to get started:

Related: How to Adjust Your Marketing to Survive a 2023 Recession

As a business owner, if you're solely relying on a single income stream, you must take the time to diversify. Multiple income streams are critical to creating a thriving business, as it helps diversify your revenue sources, reduce risk and increase potential profits.

Easy ways to create multiple income streams include: offering complementary services or products, building digital products like courses, affiliate marketing, selling advertising space, creating subscription-based services, speaking and offering consulting services. You want to find additional ways to monetize your business IP so that you can diversify your offerings, ensuring you have a steady stream of revenue.

This is the moment to invest in your professional development. Acquiring new skills that can enhance your customers' experience will allow you to reap an astronomical ROI, especially once the economic downturn ends. For example, as we're all learning and leaning into all things Web3, what skills could you learn to help your customers in that space? Other professional development skills and training to consider:

Related: 5 Ways To Accelerate Your Business During The Recession of 2023

I took many other steps during the last recession to ensure my business succeeded, but these were the actions that garnered the most return. As business owners, we are always searching for ways to grow revenue and a loyal, excited customer base. The central tenet of all of my actions was how to better serve my customers.

Staying customer-centric is critical, focusing on providing excellent customer service in each and every interaction. Customers who feel valued and appreciated are more likely to return and recommend your business to others during an economic recession or boom. Leveraging these tips will help you and your business emerge with more advanced skills and resources, ultimately helping you stay ahead of the competition.

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Take Action Now to Protect Your Business From a Recession With ... - Entrepreneur

Leaving the field in which youve invested the prime years of your life and taking up something absolutely new can be frightening. But, there is no denying that a unique feeling of contentment sets in when you finally decide to pursue your dreams. Individuals who are in their early 40s or 50s must understand that they have an arsenal of skills, experience, knowledge and qualifications to monetize. All they require is the courage to accept that its time to quit and pursue that passion project. Now, quitting doesnt imply that you are running away from challenges. It only means that you dont find certain battles worth fighting for; hence, its high time to navigate a new career path.

If you are contemplating a career change, we can assure you that you are not alone. However, how you go about it completely depends on how you get rid of the crisis associated with midlife and craft your own narrative of success. Nevertheless, the whole process of selecting a new career field can be mentally exhausting. This is why we have curated a list of some of the widely preferred midlife career options. Continue to read to explore each one of them.

Talking about skills, you might already have a stash of skills for this role, such as communication, team building, problem-solving and a bunch of people skills. In addition, you can take short-term training to make yourself more suitable for this role. The typical salary for an HR recruiter in metropolitan cities is Rs 44,000-65,000 a month.

However, you might be asked to provide a bachelors degree and teaching certifications, which can leave you with very limited options. On the other hand, the modern modes of teaching allow you to collaborate with online education platforms like BYJUs, Unacademy, Vedantu, Coursera and Udemy. Schools can offer you Rs 25,000-1,00,000 a month, whereas online channels can provide Rs 30,000-1,50,000 a month. Keep in mind, this salary structure differs from one city to another.

Also, lets not forget that by your midlife, you already have a vast professional network to count on. These people are aware of your skills and talents, and hence, they would be more than willing to be a part of your venture in every way possible. Its hard to predict the earnings of a small business. But with proper planning and execution, you can start making profits in a few months.

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Top five midlife career options that you can bank on - The Economic Times

For the first time, scientists have been able to identify and manipulate photons particles of light which are interacting with each other.

The breakthrough has implications for quantum technologies including advances in medical imaging and quantum computing.

Photons can also be thought of as packets of light energy, or quanta of light. Over a century ago, physicists coming to grips with the weird world of quantum mechanics discovered wave-particle duality. Photons, electrons and other subatomic particles behaved not as either particles or waves, but exhibited characteristics of both forms.

Einstein first proposed in 1916 (published in 1917) that you could get atoms to emit photons by exciting the electrons in the atoms with energy. This type of photon scattering is seen every day now in lasers (LASER = Light Amplification by Stimulated Emission of Radiation) with large numbers of photons.

But this new research shows stimulated emission for single photons.

Now, scientists at the University of Sydney and Switzerlands University of Basel teamed up to observe stimulated emission for single photons for the first time.

The physicists were able to directly measure the time delay between one photon and a pair of photons scattering of a single quantum dot.

A quantum dot is a type of artificial atom produced using a nanometre-sized crystal structure. Quantum dots can convert light of one wavelength into another wavelength photon.

This opens the door to the manipulation of what we can call quantum light, says the University of Sydneys DrSahand Mahmoodian. This fundamental science opens the pathway for advances in quantum-enhanced measurement techniques and photonic quantum computing.

Understanding the nature of light not only captures the imagination, but underpins much of modern technology including mobile phones, global communications networks, computers, GPS and modern medical imaging.

Further advances in our knowledge of how light works promises to underpin new technological innovations.

Get an update of science stories delivered straight to your inbox.

Light has already shown promise, through optical fibres, as a replacement for electrical networks for near distortion-free and ultra-fast transfer of information.

Its when we want light to interact that things get a little messy.

For example, interferometers are now common measuring tools that work by merging two or more light sources to create an interference pattern. Interferometers are used in medical imaging and in some of the most advanced experiments in the world such as LIGO at Caltech which was the first to detect gravitational waves in 2015.

Interferometers are limited in their sensitivity by quantum effects which make it difficult to tell the many photons in the device apart.

The device we built induced such strong interactions between photons that we were able to observe the difference between one photon interacting with it compared to two, says Dr Natasha Tomm from the University of Basel. We observed that one photon was delayed by a longer time compared to two photons. With this really strong photon-photon interaction, the two photons become entangled in the form of what is called a two-photon bound state.

Such quantum light devices, as opposed to interferometers which until now have used classical laser light, promise to have far higher resolution and sensitivity.

The researchers say this will be useful in fields such as medical imaging, and further research will be aimed at manipulating quantum light to produce fault-tolerant quantum computers.

This experiment is beautiful, not only because it validates a fundamental effect stimulated emission at its ultimate limit, but it also represents a huge technological step towards advanced applications, Tomm explains.

We can apply the same principles to develop more-efficient devices that give us photon bound states. This is very promising for applications in a wide range of areas: from biology to advanced manufacturing and quantum information processing.

The research is published in Nature Physics.

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Quantum light manipulation a step closer, with potential in medical imaging and quantum computing - Cosmos

T-Systems offerings range from one-day introductory sessions to business-case proofs-of-concept over several months

As part of the IBM Quantum Network, T-Systems to provide customers with cloud access to IBM quantum computers

Mar 23, 2023

T-Systems will now have the ability to provide its customers with cloud access to IBMs quantum systems, including multiple quantum computers powered by the 127-qubit IBM Eagle processor. Quantum computing aims to enable calculations that are beyond the means of even the worlds most advanced classical supercomputers. This announcement sees the Deutsche Telekom IT subsidiary embark on the path to providing access to this technology, as well as insights on how it can be applicable to its customers businesses. In addition, T-Systems will offer dedicated quantum know-how and training.

Customers will have access to T-Systems quantum services tailored to their needs, in a set of different customizable packages. These range from one-day introductory sessions, through to business case proofs-of-concept over several months. The use of IBM Quantum computational resources over the cloud including Qiskit Runtime, which allows for the optimization and efficient execution of workloads on quantum systems at scale together with T-Systems services, will lower the barrier to quantum computing. This will allow T-Systems to develop and test customers use-cases and prepare them for a future with quantum computing. T-Systems aims to host its own quantum infrastructure in the future, assisted by IBM.

Accelerating progress towards tomorrows solutions

Quantum computing is a rapidly emerging technology that harnesses the laws of quantum mechanics to solve problems that todays most powerful supercomputers cannot practically solve.

By integrating quantum computing into their portfolio, T-Systems aims to further leverage their leadership position in advisory, cloud services and digital solutions beyond the local markets in key focus industries. The ultimate goal is to provide clients with a seamless experience, incorporated into their cloud landscape, as they look to uncover the potential of quantum computing for their businesses.

Quantum computing will be central to tomorrows IT landscape. We are combining quantum and classical computing in a seamless and scalable customer experience. states Adel Al-Saleh, Deutsche Telekom board member and Chief Executive of T-Systems. Taking these first decisive steps will lower the access barrier to quantum computing. IBM has an established track record in quantum computing leadership. The company offers the worlds largest fleet of quantum computers, accessible over the cloud. Al-Saleh continues: In IBM, we have a trusted partner to deliver this future technology. It is a perfect match for our industry focus and expertise.

Organizations around the world are beginning to explore how quantum computing will impact their industry and business. By partnering with T-Systems as a cloud provider, we will be able to offer access to quantum technology to an even broader ecosystem. Our team at IBM is excited to support T-Systems and their customers exploration of, and aspirations for quantum applications for their business operations, says Scott Crowder, Vice President, IBM Quantum Adoption and Business Development.

Deutsche Telekom AG

Corporate Communications

Tel.: +49 228 181 49494

E-Mail: media@telekom.de

IBM Contact

Marie-Ann Maushart

IBM DACH communications

MAUSHART@de.ibm.com

Chris Nay

IBM Research communications

cnay@us.ibm.com

Further information for the media at:

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http://www.instagram.com/deutschetelekom

About Deutsche Telekom: https://www.telekom.com/companyprofile

About T-Systems: https://www.t-systems.com/de/en/about-t-systems/company

About IBM

IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,800 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transforIBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,800 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity, and service. For more information, visit https://www.ibm.com/quantum

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T-Systems to Offer Quantum Computing Expertise and Access to ... - IBM Newsroom

At the start of March, the venture capital arms of two blue chip defense hardware companies revealed a pair of investments in startup technology companies as part of the constant search for "what's next."

Roughly two weeks on from that, the venture organizations of Lockheed Martin and Raytheon Technologies have a new pair of investments in emerging firms to talk about.

Here are their latest finds announced Wednesday.

Lockheed Martin Ventures

For this team of the world's largest defense company, identifying creations of promise in power and propulsion is a top priority as they look to bring those technologies into the military environment.

REGENT, a maker of electric-powered sea vehicles, represents the newest investment of Lockheed Martin Ventures and follows on from the backing of electric motor manufacturer H3X Technologies announced at the beginning of March. Terms of the investment in REGENTwhich stands forRegional Electric Ground Effect Nautical Transportwere not disclosed.

As REGENT and Lockheed see things: The Defense Department wants to incorporate high-speed, low-cost, low-signature, runway-independent mobility into maritime vehicles. REGENT designs its seagliders to travel at airplane-like speeds for up to 180 miles between destinations on all-electric, zero-emission power.

The company was founded in late 2020 and touts having secured $7.9 billion in orders since then from major airlines and leading ferry operators. REGENT plans to use Lockheed's investment for adapting the seagliders for use in defense missions such as logistics resupply, cargo transport, and search and rescue.

We believe that REGENT seagliders can bring tailored solutions to the future battlespace," Chris Moran, vice president and general manager of Lockheed Martin Ventures, said in a release. This investment reflects our commitment to innovating technologies that have the potential to transform the way we adapt to our customers needs and support mission success."

"We see defense strategy evolving toward an island-hopping force featuring agile, affordable, and distributed craft, REGENT's co-founder and chief executive Billy Thalheimer added. This investment is a strong signal that seagliders can fill this immediate need in the high-priority missions faced by our Department of Defense."

RTX Ventures

This division of Raytheon Technologies is one of several investors that are committing capital to Strangeworks, a five-year-old company focused on making quantum computing a reality.

Strangeworks fetched $24 million in a Series A funding led by Hitachi's venture capital arm, with RTX Ventures and IBM lined up as new investors. Lightspeed Venture Partners, Great Point Ventures and Ecliptic Capital made follow-on investments into a company they helped stand up with initial seed money.

The idea behind quantum is to increase computing power by encoding information through chains of entangled subatomic particles.

Traditional computers encode information through bits that are represented as either a 1 or 0. But quantum bits, or qubits, work to superimpose that bit value to be both a 1 and 0 at the same time and thus generating more computing power.

Strangeworks secured this funding round for its five-year plan to further develop the quantum computing capability and incorporate artificial intelligence into those new products.

"We believe Strangeworks' platform and their ability to make quantum and high-performance computing more accessible can support a wide range of applications in the aerospace, defense, and commercial sectors," Dan Ateya, president and managing director of RTX Ventures, said in a release.

"Raising the Series A from these exceptional investors in this challenging economic climate sends a clear message to the market on where enterprise companies are placing their bets in the race to create quantum value," Strangeworks' founder and CEO William Hurley added.

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Quantum computing and seagliders mark the week's defense ... - Washington Technology