Mediaboss Marketing

While Instagram is only the third largest platform in the social media space ahead of Facebook and TikTok, it surprisingly comes out on top as a favorite amongst users. In fact, almost16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the share of TikTok.

According to data presented by OnlyAccounts.io,the photo and video-sharing social networking app is expected to hit 1.3 billion users in 2023, 86 million more than a year ago. It also noted that by 2017, thisfigure is expected to grow by another 17% and hit 1.56 billion worldwide.

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While this is still less than Facebook and TikTok's user count, Instagram still comes out on top when it comes to popularity among users.

According to a recent Digital Global Overview Report, 15.7% of social media users aged between 16 and 64 named Instagram their favorite choice, 1.5% more than six months ago.

Facebook ranked as the second most popular platform witha 13% share among respondents. However, statistics show the platform has lost some popularity since April, when 14.2% of social media users named it their top choice.

The report also showed that Instagram is more popular than TikTok, which had only a 7% share among respondents. Still, this represents an increase from a 6.1% share the short-form video platform had six months ago, it said.

X, formerly Twitter, ranked in the middle of the list with a 3.2% share among social media users, almost the same as in April. The survey showed that Snapchat was the least popular among social media users, with only 1.3% of respondents naming the platform as their favorite.

Besides its popularity amongst users, Instagram also saw an increase in the average time users spent on its app.

According The Digital Global Overview Report, Android users worldwide spent an average of 15 hours and 50 minutes using Instagram per month, or nearly four hours more than last year.

TikTok though managed to come out on top when it came to keeping a user's attention withan average of 33 hours and 28 minutes spent using the app in one month, ten hours more than in 2022.

Facebook was also ahead of Instagram, with 18 hours and 50 minutes, this was an hour less than its usage last year.

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This social media app is surprisingly the most popular among online ... - Marketing Interactive

Join the CCBN onNov. 30 (10 a.m. to approximately noon)for a free educational virtual meeting. Learn directly from California experts about top-tier subjects impacting our waterways, including:

Wild Weeds of the Delta: A Look at California State Parks Division of Boating and Waterways, Aquatic Invasive Plant Control Programs integrated management of aquatic invasive plants in the California Delta and its Southern Tributaries.

Overview of the copper bottom paint pollution issue, alternatives to copper anti-fouling paints, and results from non-biocide paint pilot studies completed in Marina del Rey Harbor.

Sewage Pump-outs Up Close: Influencing Use and Analyzing Economics.

We look forward to sharing this knowledge and offering time for questions. Further information on this meetings topics is included below.

After registering, you will receive a confirmation email from Zoom with information about joining the meeting.

More detailed information about the topics:

Continued here:
California Clean Boating Network (CCBN) Meeting The Log - The Log Newspaper

Pinterest has published a new report on the value of the app for promoting luxury brands, including notes on how and why users come to the platform to discover luxury products.

The report, conducted in conjunction with PA Consulting, looks specifically at engagement with high-end fashion brands, and how Pinterest is helping to drive discovery and engagement with this market segment.

As explained by Pinterest:

On Pinterest, consumer brands enhance a positive experience rather than collide with toxic content found on so many other sites. While the global economic environment remains unstable, the luxury goods market is surging; its likely to double in size by 2030on the strength of Gen Z spending, which is another Pinterest advantage.

Based on the findings, Pinterest has shared some new stats on luxury shopping engagement, including:

The findings also indicate that Pinterest is the number one destination for inspiration when shopping for luxury products, with three of every five luxury shoppers saying that they use Pinterest for research and discovery.

Which also extends to ads in the app:

Three in five luxury shoppers claim to be open to luxury advertising and they are 85% more likely to be receptive to this kind of advertising.

That could present new opportunities for luxury brands, providing direct linkage to a receptive, responsive audience, that has come to the app in a shopping mindset.

And in some cases, thatll also facilitate expanded promotion opportunities for tangential brands and offerings, which are of appeal to this market.

Some interesting considerations either way, which could help to shape your thinking around Pin campaigns over the holidays or into 2024.

You can read Pinterests full luxury brand engagement report here.

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Pinterest Shares New Insights into The Value of the Platform for ... - Social Media Today

Council was presented with a report outlining options and impacts of a change to a bi-weekly schedule for solid waste pick up including compost service options.

According to the report, the first step in moving towards bi-weekly garbage collection is the development of a Solid Waste Management Plan designed specifically for the City of Prince George that would create a waste reduction roadmap with specific target initiatives;

Council gave approval for staff to procure professional services to assist with the formulation of a City of Prince George Solid Waste Management Plan. The plan would help inform the requirements for implementing a bi-weekly collection model. Ideally, this process would begin in 2024.

Council also approved a motion to coordinate a presentation by the Regional District of Fraser-Fort George to expand on requirements for diverting recyclables/compostables. The regional district operates the Foothills Boulevard Regional Landfill and the associated waste diversion programs.

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City looking at moving garbage collection to bi-weekly schedule - Prince George Daily News

Health warning as new Tobacco and Vaping Framework publishes.

A new marketing campaign informing parents, carers and school pupils of the dangers of vaping has been launched by the Scottish Government.

It comes as a new Tobacco and Vaping Framework is published, setting out actions which will be taken to create a tobacco-free generation by 2034.

The Framework for reaching the 2034 goal includes action to raise the age limit for sales of tobacco and plans to improve services to help people quit. In addition, the Scottish Government will continue to review what further action is needed to limit the appeal of vapes to children, young people and non-smokers during the first phase of the framework which will run until November 2025

The Take Hold marketing campaign will increase awareness of the harms and risks of nicotine addiction associated with vaping, with schools across Scotland provided with digital guidance packs and resources for posters along with radio and outdoor advertising. Its key message is that vapes may quickly become harmfully addictive for children and young people, affecting their concentration, mental health and mood.

Public Health Minister Jenni Minto said:

Smoking damages lives for people across Scotland, and is responsible for one in five deaths more than 8,000 lives a year. It causes preventable ill health and loss of life of loved ones, is a significant burden on our NHS and social care services, and is the leading preventable cause of health inequalities and costs the economy millions each year in lost productivity.

Although we have seen smoking rates decline, and Scotland has already introduced a range of world-leading tobacco control measures, we want to do more to help us achieve our goal of being tobacco-free by 2034. This framework will provide direction for a decade and allow us to be more responsive in dealing with a variety of nicotine and tobacco products.

E-cigarettes are one of a range of tools for adult smokers to quit smoking, but should never be used by young people or adult non-smokers. We must take action to prevent young people using vapes and becoming addicted which will damage their health, and thats why were launching a marketing campaign. It is much easier to never start than it is to give up.

Background

The Scottish Government will continue to work constructively with stakeholders and retailers and is still considering next steps on its consultation on tightening the advertising and promotion of vapes. Any measures taken forward will be in addition to those proposed under the UK-wide consultation on creating a smoke-free generation, which the Scottish Government is part of, and includes raising the age limit.

In addition, the UK-wide consultation contains proposals on the prohibition of disposable vape sales and other measures, which aligns with the Programme for Government commitment to tackle the environmental impact of single-use vapes.

The new action plan was developed through engagement with a working group of public health experts, including ASH Scotland, Public Health Scotland, Cessation coordinators, academics and The Society of Chief Officers of Trading Standards in Scotland. Engagement also included views from the Poverty Alliance Scotland and from the 11th Citizen Panel for Health.

Tobacco and Vaping Framework: Roadmap to 2034 - gov.scot (www.gov.scot)

Vaping addiction soon takes hold - NHS inform

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Vaping campaign launched - gov.scot - The Scottish Government