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A white man shot black law enforcement officers this week, ultimately killing four of them and wounding four more, and he did it as they were attempting to arrest him for breaking gun control laws. Where are all the stories about white supremacy and assault weapons bans?

Wait, never mind. The suspect is black and all four victims are white. Nothing to see here, after all!

Its interesting how that works. Just shy of four years ago, our national news media and Democrats in general declared it time for a racial reckoning because one erratic fentanyl addict died of a heart attack in custody after a cop attempted to wrestle him under control. We havent stopped hearing about it since. But on Monday, Terry Clark Hughes Jr., 39, under warrant for illegal firearm possession and evading arrest, allegedly greeted police arriving to take him into custody by raining rounds of bullets on them using his rifle from the second story of a nondescript suburban home.

Hughes was killed in the shootout, but so were officers Sam Poloche, Alden Elliot, Joshua Eyer, and Thomas Weeks. Did I mention they were simply trying to arrest Hughes for illegally owning a gun, a breach of laws Im promised by the media are vital to the safety of every man, woman, and child in America?

Without being too blunt here: Its because Hughes is BLACK.

Not even a month ago, the media had us on the verge of Floyd 2.0 after a 26-year-old man allegedly initiated gunfire on police from his SUV. Authorities were pulling Dexter Reed over for a traffic violation and commanding that he open his window when he allegedly pulled the trigger, only to receive a barrage of bullets from police in return, striking him 13 times total.

But hey, none of the police involved were killed, so no biggie! The real issue is that Reed himself died because hes BLACK.

Washington Post: Police fire 96 shots in 41 seconds, killing Black man during traffic stop.

CNN: The family of Dexter Reed, a 26-year-old Black man who was killed in a hail of bullets fired by police during a traffic stop

Associated Press: Video shows the 26-year-old Black man briefly lowering a window and then raising it and refusing to exit the vehicle as more officers arrived

Guess who didnt mention the race of the black man who just allegedly killed four white cops with an illegally owned gun. Answer: None of the above. Neither did The New York Times, CBS, NBC, or ABC. Nor did the Times, the Post, or the AP post a photo of Hughes.

To their credit, ABC, CBS, and CNN at least published Hughes mugshot from a previous offense, one of many on his extensive criminal record. Meanwhile, the Times only mention of the word black in its coverage was to describe the color of the SWAT team vehicles outside the house where he was hiding.

But I can promise you this article is the last thing youll hear of Hughes, at least so far as his race is concerned. Sure, its an election year, but even though he allegedly killed four officers, injured an additional four, and did so with an illegally owned gun, its not quite what the media are looking for in their next George Floyd. If only he hadnt killed and wounded nearly 10 people while running from the cops with an unlawful firearm, he might have been the medias next hero.

Read the rest here:
Why Don't Media Care About The Man Who Killed Four Cops? - The Federalist

Pedro Snchez is threatening to tighten control of the media, blaming news reports for prompting a judge to open a criminal investigation into his wifes finances.

The Spanish prime minister said that the opening of the case against Begoa Gmez, who was alleged to have used her position to peddle influence, has led him to crack down on a right-wing mud machine. He added that the move was part of what he called democratic regeneration.

Snchez said in a radio interview on Tuesday that he wants to tackle websites and digital pages, which he referred to as pseudomedia that affects all democracies.

Snchez confirmed that he would stay on as prime minister after suspending his public duties for five days

BORJA PUIG DE LA BELLACASA/REUTERS

Questioning the transparency of the websites finances, he said he would strengthen the law regulating public funding of the media. There is a

Read more from the original source:
Pedro Snchez threatens curbs on media amid corruption claims against wife - The Times

Authored by Sachin Shah, Founder, The Hype Capital

Remember the days of brands yelling at you from giant signs or having a perfect stranger tell you how great their product was on TV? Those days may or may not be over, but social media has changed a lot of things. It's no longer a one-way street where brands talk down to you. Now, it's a conversation a chance to connect with real people who use your stuff.

When social media started, it was all about getting your name out there. Everyone rushed to claim their spot on MySpace, Facebook, and Twitter. It didn't matter much what you said, as long as you said something. But those days are gone. Today's social media jungle is crowded, and people need more exciting messages. People are done with being told what to do. People are done with brands, and creators showcase picture-perfect lives and products. People are done with curated feeds. People need authencity. People need emotions. People need feelings. People need humans. Humans are working behind the brands. They want to connect with the real people behind the brand the folks who design the products, write the posts, and maybe even make the occasional mistake (we all do!).

When you go to a party, you don't just stand there talking about yourself all night, do you? Social media is the same. You need to chat with people, share stories, and find things you have in common with your audience (basically, your guests at this party).

So, how do you win friends and influence people (without being annoying) in this dynamic social media world? Here are some tips:

While some essential points are covered above, we must also understand that trust is the foundation of any genuine friendship and is no different online. With social media, people have all the information they need. They can see through fancy marketing and sniff out a fake from a mile away.

So, how do you build trust? Be honest and upfront about your company, products, and mistakes. Did someone have a bad experience with your product? Acknowledge it, explain how to fix it, and show that you take their feedback seriously.

Social media is constantly changing, and the line between the online and natural worlds is blurring more and more. Expect to see even crazier stuff in the future, like experiences that come to life with special glasses or interactive content. Brands that can use these new things to create fun and engaging experiences will be the ones who genuinely connect with their fans.

Social media has the power make or break brands and help them connect with their audience more deeply. By being yourself, having honest conversations, and sharing your story, you can build genuine friendships with your fans, which translates to loyalty, sales, and even a few laughs. The easiest way to lose the interest of a highly distracted audience is being a robot.

Read the rest here:
Humanizing Brands: How brands are creating authentic connections through social media - Adgully

A2Z Media is proud to highlight that Nissan Qatar, represented by Saleh Al Hamad Al Mana Co., has received two significant awards at the recent Nissan Middle East Convention. These awards recognise exceptional performance in tactical campaigns and social media efforts, showcasing Nissan Qatars commitment to quality marketing.

Nissan Qatar was honoured with the Marketing Performance and Social Media Awards, acknowledging their effective tactics and strategic planning that have significantly enhanced customer engagement and brand visibility. This achievement is the result of a strong partnership with A2Z Media, crucial in formulating and executing these successful marketing strategies.

These awards not only celebrate the achievements of Nissan Qatar but also represent a significant milestone for A2Z Media, said Elie Charbel, CEO of A2Z Media. They reflect our commitment to delivering superior marketing services that surpass our clients expectations. We are proud of our ongoing relationship with Saleh Al Hamad Al Mana Co. and look forward to continuing our successful collaboration.

A2Z Media continues to leverage its expertise in digital marketing, social media, and brand strategy to assist clients in achieving their marketing goals effectively. This accolade reaffirms A2Z Medias ability to develop strategies that resonate well with the target audience and deliver outstanding results.

Excerpt from:
A2Z Media Celebrates Nissan Qatar's Award Wins for Marketing Performance and Social Media | LBBOnline - Little Black Book - LBBonline

Working with the Advertising Standards Authority

The Advertising Standards Authority (ASA) regulates all advertising in the UK to make sure that theyre all following the same rules. Its not unique to influencer marketing, but you do often hear about the ASA in regards to influencer marketing due to how easy it is to break the rules.

When working with an influencer, you need to make sure that their posts follow the ASA guidelines. For example, if youre gifting your product to an influencer for a review, or offering monetary compensation, the influencer needs to make sure that this is clearly stated in their post.

This also includes if you hire an influencer to act as a brand ambassador for your business. Any incentive or relationship, no matter how small, needs to be disclosed.

According to the ASA, some acceptable ways to mark a post as a collaboration between an influencer and a business include:

#Ad

#Advert

#Advertising

#Advertisement

#AdvertisementFeature

You can read the full ASA guidelines for influencers here.

While you may usually relate influencer marketing campaigns to larger businesses, there are plenty of benefits for small businesses using influencer marketing to grow their business.

If you know your products are particularly popular with a specific demographic, or youre hoping to target another, finding an influencer whose audience matches that demographic could increase your sales.

For example, if youre a designer who makes sustainable handbags, collaborating with a sustainable fashion influencer could be a good match due to your business and their audience sharing similar values.

But influencer marketing doesnt just have to revolve around fashion. Perhaps you manufacture custom products for cars in which case, a car influencer would be a great match for your business.

Influencer marketing can also be a cost effective way to market your business. This will depend on a couple of factors, such as:

popularity of influencer an influencer with a higher follower count will usually charge more for sponsored posts

type of collaboration you may agree to pay an influencer a fee to post about your business, or you may choose to send them your product for free in exchange for a review, the latter of which is likely to have a better return on investment

type of post a series of videos will likely cost more than a mention on Instagram stories, for example

If youre still interested in trying out influencer marketing, its important you develop a proper influencer marketing strategy. Its not a one size fits all approach, so follow the below steps to make sure youre getting the most out of any collaborations including expert tips from a professional social media manager.

As mentioned above, you need to make sure the audience youre targeting is a good fit for your product or service. Understand your target audience through market research and then cross reference this with insights into any influencers demographics.

Some influencers will be happy to share these insights with you when agreeing on brand deals, but otherwise you can get a good understanding by taking a look at the accounts who engage most with their posts.

Danielle Read, Social Media Manager at Simply Business, says: A good tip is to not pay too much attention to follower count as this doesn't always translate to high engagement.

Between inactive accounts and bots, a high follower count doesnt necessarily mean a large audience. Looking at recent likes and comments can help you see the most engaged users.

Other than influencer demographics, you also need to make sure youre picking the right personality for the job.

Danielle agrees, saying: Authenticity is key to influencer marketing, so make sure that any influencers you work with are a genuine fit for the products or services youre looking to sell.

Some things to consider include:

brand loyalty to competitors

if they use similar products

if previous sponsored posts seem authentic

And when thinking about the type of content to post, trust your influencers expertise. Danielle adds: Dont be too prescriptive with what you would like an influencer or content creator to post about your business.

Influencers have grown an engaged following because they understand what their audience want to see, so trust is needed if an influencer is creating content about your brand. Make sure you have a strong feedback and sign off process to ensure youre both on the same page.

Its important to build a good relationship with the influencers you work with, as this could portray your brand in a positive light. They may even continue to promote your brand outside of any agreed paid advertising.

Your influencer marketing strategy will differ depending on what you hope to achieve. Do you just want to increase your brand awareness? Or are you looking to drive sales? Perhaps you want to expand to a new target audience?

Whatever you decide, its crucial to identify these goals early on in the process, as clear objectives will help you when it comes to choosing the right influencer to work with.

Read more: How to set business goals: top tips from successful entrepreneurs

As with any marketing strategy, you want to make sure that your hard work pays off. Measure your success by monitoring the performance of your influencer marketing campaigns to determine whether this is something you want to continue investing in.

You can use social media engagement rates, but also an increase to your website traffic or sales. To see exactly how people are finding your website, you could consider using a UTM (Urchin Tracking Module) code. This is a piece of text at the end of a URL in marketing campaigns which allows you to see your traffic sources.

You could also offer a discount code for the influencer to give to their followers, allowing you to see how many sales came directly from their content.

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What is influencer marketing? Grow your market through social media - Simply Business knowledge