Mediaboss Marketing

TikTok can be an oppressive landscape of Gen Z brain rot, but once in a blue moon, something rises from the sludge to reinstate my faith in humanity. The most recent example? A car dealership in Houston.

Against all odds, the team at Central Houston Nissan have become the kings of TikTok marketing, demonstrating a perfect blend of weird Gen Z humour and meme-able charisma. There's much to learn from these unlikely stars, so strap in you're in for a masterclass. (Check out our guide to the best TikTok camerasif you want to launch your own TikTok career.)

Central Houston Nissan nails the art of TikTok transitions, seamlessly drawing us in before delivering pure marketing gold. It's a prime example of your typical bait-and-switch comedy, luring us in with a viral video before transitioning to an ad for the dealership. The hilarious selection of videos, mixed with a genuine aptitude for editing (and complete commitment to 'the bit'), gives the videos the coveted virality social media managers crave.

It's clearly a successful marketing tactic, as the account's most popular video has racked up a steady 16.8M views. "Now this is an ad!!! Give whoever was behind this a raise!" commented one user, while another sang extremely high praise, calling the viral clip "a work of art that should be studied."

It's not to say that this technique should be replicated into the ground, but it goes to show that you can have fun with your marketing. TikTok in particular seems to have a penchant for originality and authenticity it's okay to break the rules and show a more human side in your branding.

As we've seen with the 'more is more' billboard marketing trend, there's a fine line between casual conversational marketing and outright desperation and best believe Gen Z can sniff it out. consider this your reminder to not overthink it when it comes to that all-important social media marketing.

Daily design news, reviews, how-tos and more, as picked by the editors.

See more here:
Hilarious new TikTok advertising trend is peak Gen Z - Creative Bloq

Mumbai: In India's fast-paced digital economy, the sports sector is going through a major upheaval, mostly as a result of the emergence of live-streaming services. Sports fans are increasingly preferring the digital way to consume sports content, limiting the scope of traditional distribution channels thus, limiting the scope for brands to effectively advertise their cause. This digital transformation presents opportunities as well as challenges for brands keen on investing in sports.

Traditionally, television has dominated the viewership in the realm of sports. In India, just a decade ago, the influx of the internet was far less pervasive than it is today. Live sports streaming on OTT platforms was not affordable and accessible and, thus, was not the norm, and fan engagement strategies were confined to offline channels. However, as the internet began to gain momentum and accessibility across India, a gradual shift occurred. The coming of the digital age brought up the emergence of online streaming services and digitally created content for fans across the globe. Fans started to enjoy the freedom to access their favourite sport and sport-related content regardless of the region, breaking free from traditional television schedules. This shift marked the beginning of a digital revolution.

People today are more connected than ever before, thanks to the internet era. Thus sports leagues, sports tournaments, athletes, and the sports industry in general have also started to connect with their fans via digital platforms. Today, live sports broadcasts and live sports consumption have majorly shifted to OTT platforms to make it accessible for fans to engage with sports. Additionally, the emergence of social media platforms and the presence of fans on these platforms have made it all the more imperative for sports to take the digital route. Interestingly, the emergence of these digital platforms, may it be OTT streaming or social media, has made it possible for previously unattainable ideas, material, and opinions to be shared. The digital route that sports today across the world is taking is affecting the brands positively as it gives them access to more accurate data about their target audience and also opens a new mode of communication, especially with the new generation. This has also led to brands partnering with specific sports tournaments and organizations and curating customized material that is specific to the audience and the platform on which it is being placed.

This makes us question if offline marketing still holds its value. Though digital means have a worldwide reach, they lack two crucial components that prevail in all walks of life: trust and credibility. Trust, credibility, personal touch, and camaraderie are what make offline marketing, especially in sports, significant. In face-to-face encounters, whether at live sports events, sponsor activations, or community initiatives, there exists a tangible sense of reliability and authenticity that can be orchestrated with the fans present at the moment.

Online marketing is very good at drawing in new customers since it primarily targets a large audience. With online content, brands have more scope to explore creativity with captivating imagery and narrative to engage potential customers. In order to appeal to certain demographics, interests, and behaviours that resonate with the target audience, brands, and organizations also get the opportunity to customize their message and creative assets. On the other hand, offline marketing initiatives effectively target local geographies and demographic audiences. Companies and brands have the ability to target certain regions, organize events, and choose the material that appeals to the local population in those locations. Sports is one such area that offers brands the opportunity to leverage both of these ways of marketing. Brands investing in local sports by organizing or partnering with local sports tournaments or promoting local talent by supporting their journey can help the brand create a stronger bond with the community. Brands can take the digital route or a more traditional offline marketing route; sports offers a 360-degree advertising opportunity with the added advantage of positive brand building and long-term connection with the community.

Decathlon, one of the leading sports brands in India, is a great example of how companies may interact with their audience by combining offline and internet marketing techniques. With multiple digital campaigns such as Play Your Own Way or HERoes of Decathlon, they promote the idea of sports and inclusivity within sports effectively while hosting sports tournaments, partnering with local sports events and sports communities to establish real connections with customers and provide them with an in-person opportunity to interact with the brand and test out new items.

In order to survive in this fast-paced world where consumers have easy access to thousands of brands, it is crucial to blend online and offline marketing strategies. The development of the digital age has created many fan engagement options, ranging from interactive social media marketing to immersive stadium experiences. Brands must choose the right opportunity and leverage the growing sports community in India.

This article has been authored by SportVot co-founder, CMO Shubhangi Gupta.

More here:
Sports partnerships in the era of streaming services - Optimising Digital and Offline Marketing - Indiantelevision.com

When a political fever runs hot among government officials, the Bill of Rights is often one of the first casualties. Few fevers have been as hot as the Democrats reaction to January 6.

It is no surprise, then, that the investigation by Democrat Arizona Attorney General Kris Mayes, like that of the Congressional Select Committee in 2022, obliterated a sacred norm. In this case, the chalk outline is around the Fifth Amendment.

I offer this observation as one who recently was compelled to appear in front of an Arizona state grand jury. The sole purpose is for me to repeat my prior invocation of my 5th Amendment right to remain silent in connection with an investigation into my service as an alternate elector for President Trump in 2020. This follows the shameful spectacle of Congress House January 6 Select Committee using footage from its investigatory video depositions to produce a slick TV show in advance of the 2022 elections to publicly shame Republican witnesses who invoked their 5th Amendment rights.

The Bill of Rights were inserted into the Constitution to protect our essential rights, and the Fourteenth Amendment applies them to the states. The Fifth Amendment contains powerful defenses against abuses of power. It includes the right to be indicted by a grand jury for serious crimes instead of at the whim of a prosecutor, prohibits the government from prosecuting someone twice for the same offense, guarantees due process when the government tries to take your life, freedom, or property, and requires the government to pay for any property it takes from you. The Fifth Amendment has one more essential protection: the government cannot force you to testify against yourself.

Importantly, the Supreme Court held in Grunewald v. United States that one of this privileges basic functions is to protect innocent men who otherwise might be ensnared by ambiguous circumstances. The circumstances involving electors in the immediate aftermath of the 2020 election were indeed ambiguous. Alternate electors had been used in Hawaii in 1960, and the votes of John F. Kennedys alternates were ultimately validated long after the election. The day after the 2020 election, liberal commentators Van Jones and Larry Lessig published their opinion on CNN that Biden too should select alternate electors in Pennsylvania because Trump was leading in that states ballot count and the Democrats should contest the election.

Speaking of ambiguity, exactly what crime Attorney General Mayes is investigating was unclear from the face of the subpoena I received: It provided no notice of the authority of the Attorney General to convene this particular grand jury, no notice of the topic being investigated or the laws allegedly broken, and yet it said that I was a target of the investigation and must testify.

Concern that Mayes is overstepping her authority for political gain is not mere speculation. Before her election in 2022, she campaigned on her certainty before her investigation that Arizonas alternate electors committed a crime. Recently, Mayes declared that Democrat attorneys general such as herself absolutely have to get President Biden re-elected. With Arizonas elections only a few months away, consider that Arizonas investigation is somehow still ongoing nearly three and a half years after the events at issue, that other states and the federal government investigated and made their prosecutorial decisions long ago, and Mayes transparently told the press last year that, with regard to the investigation, Were going to make sure that we do it on our timetable.

For these reasons, though I maintain my innocence of any crime, I invoked my 5th Amendment right not to be compelled to testify against myself. Longstanding tradition and practice in both state and federal proceedings provides that once an individual subpoenaed by a grand jury informs the prosecution that the individual intends to assert the Fifth Amendment privilege not to testify, the individual is not compelled to appear before a grand jury for the purpose of invoking the privilege. And yet, I and other Republican witnesses were paraded in front of the grand jury solely to invoke our rights. This has rightly provoked the ridicule of both prosecutors and defense counsel.

There is no substantive evidence in the act of invoking ones Fifth Amendment rights. To force a witness to do so in front of the grand jury is an improper attempt to bias the grand jury and embarrass the witness. In some jurisdictions like the District of Columbia, a lawyer can be disciplined for forcing a witness to appear only to invoke their Fifth Amendment right.

The damage Democrats like Kris Mayes are inflicting on the 5th Amendment, and especially their normalization of its violation for political gain, is shameful and an affront to our Constitution. Repairing this damage must be a priority for Republicans this election year.

* * *

Jake Hoffmanis an Arizona statesenatorin Arizonas 15th district.

NOTE: DC Bar Ethics Opinion 31 is found on page 91 of the linked reference.

The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.

Originally posted here:
How Democrats In Arizona Are Damaging The Fifth Amendment - The Daily Wire

On April 24, Florida Governor Ron DeSantis signed into state law a directive to teach young people throughout the states public schools about the evils of communism beginning in kindergarten and extending through high school.

The measure pledges age-appropriate curriculum changes across K-12. Currently, the state standards require anti-communist instruction in seventh grade and high school. Coursework on Victims of Communism Day, a designation DeSantis manufactured in 2022, is a graduation requirement.

Educators have noted that no similar instruction on fascism or its history exists within the state education standards. Is there also a bill mandating teaching the horrors of fascism in our schools? said one commentator on Facebook, adding, BTWour capitalism is not working so well. Another critic cited the long use of anti-communism across the American South to quell movements for freedom, justice and equality. An educator denounced the measure and cited the fact that Floridas teachers pay ranks 48th in the nation and per-pupil funding ranks F nationally.

The sponsors of the original bill, which received Republican and Democratic support, say they were motivated by the fact that that too many American youths today view communism in a positive light. Indeed, every poll for the last decade has shown growing numbers of young people identifying as socialist. Since 2021, when 54 percent of Gen Z said they viewed capitalism negatively, these numbers have only increased.

The governors goal, his office said, is to prepare students to withstand indoctrination on communism at colleges and universities.

DeSantiss reactionary mandate was accompanied two days later by a call for repression against the explosion of protests against Israels US-backed genocide in Gaza on campuses including those in Florida. Libeling protesters as violent without citing any evidence, the governor called for reprisals against pro-Palestinian students, including the expulsion of American students and the deportation of international students.

The state-run University of Florida (UF) followed up with threats to banish demonstrators from campus for three years should they violate a host of vague rules including disruption, littering; camping or use of tents, sleeping bags or pillows; [or] blocking anyones path. Employees in violation of these rules would be fired, said the UF authorities.

The announcement of the law requiring government-scripted anti-communist propaganda in classrooms was made on the 63rd anniversary of the failed invasion at Cubas Bay of Pigs, with DeSantis speaking before a flank of right-wing Cuban veterans of the assault. The event was staged at the Hialeah Gardens Museum, a recently erected and publicly funded paean to the heroes of the CIA plot to overthrow Fidel Castro.

The attempted US coup in 1961 sought to restore the dictatorial policies of Fulgencio Batista, a brutal and corrupt dictator who maintained Cuba as a watering hole for American businessmen and mafioso. But the invading CIA-trained 2506 Assault Brigade received negligible backingamong Cubans, who welcomed the overthrow of the hated Bastista. The US military fiasco at the Bay of Pigs, however, has become a fascistic dog-whistle, especially among right-wing Cuban exiles.

Rafael Montalvo, president of Brigade 2506, explained his endorsement of DeSantis indoctrination law: The most important fight against communism is the one thats done in the schoolrooms. Thats where the battle is happening right now. And this [law] is going to be a tool [giving] us the victory in that area.

In addition to the increasing threat of communism, the history of communism in the United States and tactics of communist movements, the curriculum is to address atrocities committed in foreign countries under the guidance of communism. This transparent ideological broadside against historical truth, overseen by the fascist DeSantis, will take effect for the 2026-27 school year.

Additionally, the law calls for the creation of an Institute for Freedom in the Americas at Miami Dade College to promote economic and individual freedoms across Latin America and the Caribbean. Finally, it recommends the departments of education and state collaborate to develop a Florida-based museum on the history of communism.

Florida Education Commissioner Manny Diaz Jr. endorsed the measure, saying, I know firsthand the evils that communism brings, and I am proud to stand by Governor DeSantis as he signs this legislation to ensure Florida remains the bastion of freedom.

Last year, Floridas Department of Education notoriously modified its state standards to include the proposition that some Black people benefited from slavery because it taught them useful skills. DeSantis also blocked a new high school Advanced Placement course on African American studies from being taught, calling it a Trojan horse for indoctrinating students with a left-wing ideology.

While the latest Florida education measure was pushed by DeSantis, state Democrats crossed the aisle to support it as well. Fear and suppression of increasing numbers of leftward-moving youth and workers is a bipartisan affair, as both parties know growing numbers recognize capitalism as the cause of genocide, war, poverty, lack of healthcare and climate change.

While DeSantis and Trump are making anti-communism and bigotry their rallying cry, the Democratic Party works in tandem with its Republican colleagues, as President Joe Biden puts it. The Democrats have overseen the brutal repression of students on campuses across the US in recent weeks. Bidens Department of Education is seeking to criminalize opposition to genocide by launching investigations against pro-Palestinian teachers and claims of civil rights violations at colleges.

On April 26, Representative Ritchie Torres, Democrat of New York, ratcheted up this line of attack, announcing a bipartisan-backed bill to enable the US Department of Education (ED) to establish an antisemitism monitor in all schools that receive federal funds. Clearly targeting the school which has become the epicenter of protests, the College Oversight and Legal Updates Mandating Bias Investigations and Accountability (COLUMBIA) Act is designed to place maximum pressure on universities to repress their own students.

Claiming a blatant violation of Title VI, Torres threatened that schools not complying with the antisemitism monitor would lose all public funding. The ED would have broad power to set the terms and conditions of the monitorship, and the colleges would be forced to pay the costs of their own antisemitism monitor.

Schools that do not comply with the monitoring would risk losing federal funding. This measure, considered the nuclear option, would mean students could not use federal financial aid to pay tuitiona measure which would put most colleges out of business.

Sign up for the WSWS Educators Newsletter

Receive news updates and information on the fight against the unsafe reopening of schools.

Read more from the original source:
Florida Governor DeSantis signs new law mandating teaching the evils of communism to children as young as five - WSWS

Trier, Germany's oldest city, is famous for its ancient art treasures and monuments but, most of all, is the birthplace of the greatest philosopher of modern history; Karl Marx.

More than 200 years since the birth of the father of scientific socialism, candidates from the German Communist Party (DKP) are going to participate in the local city council elections that are due to take place in June 9, 2024.

Last week, the city's electoral committee confirmed that the DKP Trier had met all the requirements for running for election.

Philippe Drastik, a 30 year-old social worker who leads the DKP list, points out: "We have already been able to use the collection of signatures for many discussions with the citizens of our city and have found that we have struck a chord with people with our election program".

Of course we are aware that at the local level we won't be able to overcome capitalism, as the cause of exploitation, war and crisis. Nevertheless, we believe that an unyielding voice against privatization and speculation and for the preservation of social freedom can make a real difference for the people of Trier", the 30 year-old communist candidate adds.

Other candidates of the DKP include 71-year-old Sigrid Sommer and 38 year-old Christian Lhr. In general, we are committed to a city that is livable and, above all, child-friendly. The unconditional creation of daycare places is just as important as the expansion of gyms, playgrounds and sports fields. We want to make the city safer for cyclists", says Sommer.

dkptrier.wordpress.com / zeitungderarbeit.at

The rest is here:
Communists to run in Karl Marx hometown's election - In Defense of Communism