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This article originally appeared on The Conversation.

The relationship between black presidential candidates and potential voters is more complex than it is for their white opponents. Myresearchon historic firsts shows that white voters tend to ascribe characteristics to black candidates that place them at a disadvantage.

Thats why Barack Obamas presidency became synonymous with an end goal of the civil rights movement and a source of pride for so many Americans. His campaign experience, like that of predecessors Shirley Chisholm and Jesse Jackson, suggests something about the extent to which African-Americans have gained acceptance as legitimate political actors.

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Obama more easily mobilized white voters because he was less interested in challenging the system, and more ideologically liberal than his predecessors. He also adapted to the political environment, recognizing key voting constituencies. Obama pulled together the type of coalition that Chisholm and Jackson had aspired to lead, composed of college students, hard-core progressives, organized labor and independents.

His departure from office is a time to look back and recall the historic impact of his candidacy and victory.

Presidentialcampaignslaunched by Shirley Chisholm in 1972 and Jesse Jackson in 1984 were aimed at forging interracial alliances. However, each of these candidates failed to build a coalition of historically marginalized groups. Instead, theirrhetoricprimarily appealed to African-American voters in locales where they comprised a majority, or near majority, of the population.

Percy Maimela, a self-taught artist, puts finishing touches to a portrait of former U.S. President Barack Obama, created using salt, at his home in Pretoria, South Africa, January 24. Reuters

As a result, they drew limited support from white voters. For example, by large margins, white votersviewed Jacksonas less knowledgeable, less fair, less likely to care about people like them and more prejudiced than his white opponents Walter Mondale and Michael Dukakis.

Like Chisholm and Jackson, Obamas candidacy in 2008 aroused fears, resentments and prejudices.

He was falsely accused of being a Muslim. Stereotypes werereinventedand popular images reanimated and parodied in blogs, email, tweets and other social media outlets. T-shirts were printed with animageof Curious George, a monkey from a well-known childrens book, inscribed with the words Obama 08, comparing African-Americans to apes.

The Tea Party Movement, a conservative wing of the Republican Party, alsoorchestrateda number of attacks on Obamas patriotism, religious beliefs and citizenship status through protest rallies and social media. Obamas racial identity and other personal traits remained a matter of public debate long after the general election.

Like his predecessors, Obama was perceived aslackingleadershipexperience. He was viewed as less competent, less knowledgeable of foreign affairs and more concerned with racial issues like affirmative action and immigration reform.

Because he was undeniably black, he was seen as an authentic representative of the African-American electorate, not the entire American electorate. His campaign had to overcome this notion.

Obama employed a race-neutral approach during his first presidential campaign. In his hallmarkspeechat the 2004 DNC he said:

Theres not a liberal America and a conservative America, there is the United States of America. There is not a black America and a white America and Latino America and Asian America, there is the United States of America.

His rhetoric aimed to satisfy diverse constituents across racial and ethnic groups. Obama used universal, color-blind language that appealed to most Americans.

He focused on quality-of-life issues, such as universal health care, equal educational opportunities and full employment for the lower and middle classes. Doing so increased the likelihood that more Americans would support his campaign. He was less interested in race-specific overtures that directly appealed to African-American voters. As I argue inmy book, Historic Firsts: How Symbolic Empowerment Changes U.S. Politics, Obama unified liberal white voters.

Still, pundits pondered whether a black man, elected by a white majority with support of African-American voters, represented a psychological, but not necessarily a substantive, triumph over race.

His predecessors Chisholm and Jackson had heavily relied on racial bloc voting and the stylistic influence of a Black Power traditionspeaking truth to power, dramatic confrontation and public spectaclefor electoral success. Obama was a successful candidate because he was neither righteous nor indignant. He ran a campaign that was racially and culturally inclusive.

Today, there is little question as to whether a black male politician at the top of a major partys presidential ticket can transform beliefs about African-American men in politics. The outcome of the 2008 American presidential election shows that the majority of American voters are willing to vote for a black Democratic presidential candidate.

However, it is a certain type of black presidential candidate who will find it easier, and others more difficult, to gain white support.

Evelyn M. Simien isAssociate Professor of Political Science and Africana Studies, University of Connecticut.

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Obama and Race: Color-Blind Rhetoric Helped Forge Winning Coalition - Newsweek