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On November 8th, I tweeted, If the media thought that the relationship with#donaldtrumpwashostileduring the campaign...its going to be like that on steroids in the White House.

In the first month of the Donald TrumpDonald TrumpHow Democrats can rebuild a winning, multiracial coalition The Green Movement Is our planets last best hope Poll: Majority of Americans fear US will become involved in another major war MORE presidency, the president and his top advisors have told the media to keep its mouth shut, dubbed it the opposition party, and characterized it as fake news.

In short, everything is going exactly to script.

Anybody who was delusional enough to believe that upon assuming the presidency, Trump would somehow mature, evolve and adapt, can now see how laughably off base that pipe dream really was.

This of course is all by design.

Trump and his chief strategist Steve Bannon believe that they are at their best when they have someone to fight and when everyone else around them is in chaos.

In the campaign, they had the luxury of 16 other Republican primary candidates to play-off of. In the general election, they had both the legacy of President Barack ObamaBarack ObamaHow Democrats can rebuild a winning, multiracial coalition Howard Dean endorses Buttigieg in DNC race Americans should get used to pop culture blending with politics MORE and Secretary Hillary ClintonHillary Rodham ClintonFederal judge denies watchdog's request to disclose State Dept. records on Clintons emails How Democrats can rebuild a winning, multiracial coalition Howard Dean endorses Buttigieg in DNC race MORE to serve as their foils.

Now they need another boogeyman to effectively run against and the media is the perfect target.

This serves a dual purpose.

Whatever failings they have theyll convince their base of supporters that the media is manipulating the story with alternative facts and point them to platforms they control that show the president in a distortedly positive light.

At the same time, as media outlets begin to beef-up investigative units, Trumps cronies will actively try totear down all external pillars of accountabilityto insulate the President and control the flow of information that reaches him.

so essentially @POTUS is upset that the truth came out and #flynn got caught lying and its really unfair #fakemedia exposed him

Should the Washington Post investigative unit publish a story they dont like, Bannon and friends will march into the Oval Office and tell the president, well of course they wrote that, theyre the opposition, theyre the enemy, dont listen to them, listen to us.

Should the Bureau of Labor Statistics have unemployment and job numbers that reflect poorly on the Trump Administration, Trumps cadre of advisors will tell him the government bureaucrats are using fuzzy math and order them to submit all reports to the White House for review and approval, before releasing publicly.

Its a way to inoculate themselves from being held accountableby the president and also to continue to narrow who the president listens to and where he gets his information.

For all of the talk about alternative facts, the Trump White House is creating its own alternate reality.

The White House believes they are in the position of strength and can do whatever they want. They dont need to answer any questions from anyone. They can and will stack the deck of every public engagement with favorable reporters and avoid being held accountable.

They are banking on the idea that whether you like them or hate them, whether they call you names and question your motives, whether they straight up lie to you, that the media will cover a Trump tweet with mass saturation.

Think about it. The very people who are so critical of the media are also hungry, thirsty and obsessed for their approval, acceptance and their coverage.

The worst thing you could do in the Trump-Bannon lexicon is to not talk about them at all.

Obviously, thats not practical, but thats how theyre playing it.

Whether the media accepts it or not, they are in a war.

#WH strategy is to not respond to reporters before a story is published so they can say it's false after it runs and call it media bias

Historically, political leaders in power who have this kind of open contempt for the free press end up utilizing extreme means to try and silence/suppress it.

Imagine if the next time the president refuses to answer a straightforward question or attacks a media outlet at a press conference, if every reporter after that, asks the same question or defers their time to the reporter who was attacked.

Imagine if the next time the president tweets something, rather than saturating the airwaves with panel after panel talking about it, an anchor simply reads it once and nothing else is said about it ever again.

Imagine if the next time the president uses the free press as props to hold another Trump infomercial, the press doesnt break in live and instead runs news stories about real people spotlighting how policies in Washington are impacting them on a day-to-day level.

I have always believed that the medias true power lies in its ability to reach and shape public perception. One of the fundamental tenets that our nation was built upon is the ability to have a free and interactive press that can tell truth to power and fight for answers to questions that need to be asked on behalf of the American people.

I dont believe that the media was ever looking for this fight, but like it or not, they are now in it and they are losing. Good, bad, ugly, if the conversation is all about Donald Trump, Team Trump believes they are winning.

Maybe part of the solution is to spend less time talking Trump and more time spotlighting the human cost of Trumps policies.

@KurtBardella is a media consultant in Washington D.C. that has represented Breitbart News, the Daily Caller, Rep. Darrell Issa (R-Calif.), the House Oversight and Reform Committee and Sen. Olympia Snowe (R-Maine)

The views expressed by contributors are their own and are not the views of The Hill

Excerpt from:
Yes, it's war: How the media should fight back against Trump - The Hill (blog)