Mediaboss Marketing

SUNNYVALE, Calif. & AUSTIN, Texas--(BUSINESS WIRE)--

Yahoo! (YHOO) and Media.net today announced a long-term agreement to launch Yahoo! Bing Network Contextual Ads, powered by Media.net. The program aims to provide web publishers with a powerful and effective new solution for earning advertising revenue. Publishers can now use the Media.net platform to create and customize ad units that display relevant text ads from across the Yahoo! Bing Network.

Since its inception, Media.net has invested tremendous resources people, capital and time to build what Yahoo! identifies to be a terrific monetization solution for web publishers, said Al Echamendi, Vice President, Business Development, Yahoo!. During our evaluation process, we recognized Media.net as a technology and innovation leader, with a strong management team that has a significant business track record and industry experience.

Yahoo! holds a key leadership position in online advertising, said Divyank Turakhia, Founder & CEO at Media.net. Teaming up with Yahoo! allows us to offer web publishers with a solution that generates additional revenue for them and provides customization, control and flexibility that they would like.

Media.net will exclusively manage technology, business operations and relationships with respect to publishers worldwide for the program. Yahoo! will manage technology, business operations and relationships with respect to advertisers and drive advertiser sales worldwide for the program. Yahoo! will also manage all aspects of network operations to adhere to existing quality traffic standards.

The program is designed to work for websites that have premium content, where placing contextually relevant ads could result in high user engagement rates. The program is currently limited only to websites that primarily receive the majority of their traffic from the United States, Canada or United Kingdom.

Key Features of the program for publishers include:

To learn more about the program, visit http://contextualads.yahoo.com.

Advertisers can access this publisher inventory by signing up with the Yahoo! Bing Network. Existing Yahoo! Bing Network search advertisers that have selected to distribute their ads via syndicated search partners or that have opted-in to advertise on the content network will automatically and instantly access this high-quality publisher inventory.

Implementation of the deal has already begun with Contextual Ads appearing on several Yahoo! properties.

More:
Yahoo! and Media.net Launch Contextual Ads for Web Publishers