Mediaboss Marketing

Eric Deggans:

Well, I did a piece for NPR.org where I talked a little bit about this, how you can pick the streaming service you actually want.

And one of the things you have to do, I think, is be honest about what you watch. I encourage people to do you know how some nutritionists tell you to figure out a dieting diary to see what you actually eat, write down when you have lunch and dinner.

Well, I expect that you should write down what you watch on television. Don't try to guess what you watch, but actually write down what you watch, so when you watch those "Law & Order" reruns, be honest about what you watch.

And then once you have a sense of what you're watching day to day and week the week, then you can cobble together a strategy for what kind of streaming services will get the most of what you want to watch.

Now, you shouldn't be shy about trying some services and dropping them if they don't work. You can a lot of services have a week free trial. Sometimes, you can try them for a month. You pay $6 or $7 and you get a month's service. And then you can drop it if it's not working.

We're used to the in the past having these TV structures that are pretty permanent. You put up an antenna or you buy cable service or you buy Netflix, and then you don't do anything else, and you just experience whatever that platform delivers to your home.

But now you have more control than ever as a consumer. It means you have to do a little bit more work. You have to do some research. You have to figure out what you want to watch. You have to figure out how much you want to spend on these streaming services, and then you have to try them.

But once you put together an ecology of media outlets, you will be much more satisfied with the media that you're consuming, and I bet you will spend less money.

Read the rest here:
Why more media companies want in on 'streaming revolution' - PBS NewsHour