Mediaboss Marketing

Buying your vote, online. Were just days away from the election, and theres a new battleground, with candidates trying to sway voters on social media.

Social media consultant Trish Moratto said, If you want to earn a new demographic, which is younger voters, you really need to go where they are.

The stakes in Novembers midterm are high: control of Congress. But mid-terms have historically had low turnout, forcing campaigns to get creative.

For close elections like the race for the 7th Congressional District, that means tapping into social media.

Facebook, Twitter, and Google Plus are platforms used by retailers to get you to shop for their products. And now, theyre the new battleground for elections.

The social media stuff allows us to interact with people directly, real time about issues that affect their everyday life, 7th District Congressional candidate Doug Ose said.

President Barack Obama laid the groundwork bywinning younger voters and raising money in an unprecedented way in 2008: online.

With 1.3 billion Facebook and 271 million Twitter users monthly, the opportunities are endless.

All the political world stopped thinking about digital as a website and started thinking about it as a tool they could use to win, saidCampaign consultant Bryan Merica.

So, if you feel inundated with phone calls, door knocks or mailers, just add social media to the mix.

Read more here:
Using Social Media to Reach Younger Voters in Close Races