Mediaboss Marketing

SAN FRANCISCO, June 20, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the design engineering and electronics industry's decision makers, today announced that Design News (DesignNews.com) is one of the '10 Great Media Web Sites' by BtoB's Media Business in the "Tech" category.

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UBM Electronics re-launched the new Design News website in June 2011 in conjunction with UBM DeusM, the integrated marketing services arm of UBM.

For 65+ years, Design News has served as the premier technical resource for design engineers throughout the manufacturing sector. Design News is a community site for systems level design engineers, electromechanical engineers, and engineers of all disciplines. Its editorial focuses on how engineers apply technology in end applications through case studies, how-to content, end-user examples, and community generated content.

Rich Nass, Brand Director, Design News, said, "Design News has a rich history with the design engineering community. We've created a community site to serve the 21st century design engineer and help them to do their jobs better. This honor is a testament to the hard work of the site's redesign; Karen Field and Alexander Wolfe drove the content vision, and Chris Williams spearheaded the new technology platform. We've also been honored alongside many well-known brands in the media marketplace such as the Financial Times, Forbes, and The American Lawyer. Congratulations to the entire Design News team."

The website brings the audience into the conversation through moderated discussions, blogs, and social media, giving users equal share of voice with content experts. With a streamlined design, contextual navigation, and sponsored educational materials, Design News guides design engineers to the information they need, creating an opportunity for the community to collaborate, share ideas, and experiences. In addition, DesignNews.com delivers a full suite of multimedia content, including video and audio, and enables a deeper level of engagement by design engineers.

"The way our audiences are consuming media is changing, and we are evolving our offering to serve these changing demands. We worked with UBM Electronics to create an 'always on' globally accessible online design community that facilitates industry dialogue and drives technology sales. In addition to streamlined design, contextual navigation, and sponsored educational materials the site delivers a full suite of multimedia content including video and audio and enables a deeper level of engagement," added, Stephen Saunders, Managing Director, DeusM.

Design News' content is a unique combination of high-quality editorial, case studies, how-to articles, and user-generated content. The six main sections of the website cover the following topics of interest to design engineers:

Over the past year Design News has launched new features to entertain and educate its audience:

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UBM Electronics' Design News Named One of the "10 Great Media Websites" by BtoB's Media Business