Mediaboss Marketing

Managing your social media presence can be a full-time joband an expensive undertaking. A host of products is available to help, but not every tool is right for everyone. Read on to learn about three apps that can help you post your content across various social networks, and, in some cases, a bit more.

Everypost features a neat and clean interface that makes this app easy to use.

Everyposts logo features a megaphone, and its tagline is amplify yourself, so I was a little worried about this social media app for Android and iOS when I first started testing it. I feared it would be nothing more than a service for sending as much content as possible to as many social networks as possible. Luckily, its more than that.

Everypost does help you post content to multiple networks at once, including Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, and Dropbox. The free version limits you to posting to one platform every 24 hours, which is unfortunate, but opting for the $10-per-month Basic Plan removes that restriction. It also adds unlimited and customized scheduling, where the free version lets you schedule up to 10 posts at a time.

Everypost doesnt work with Instagram, because the photo service does not make an API available, Everypost says, but Everypost actually includes some cool Instagram-like features, such as the ability to add filters to the photos you post. You cant use Everypost to post multiple photos yet, but the company says its adding that feature.

The interface is clean and easy to use, and posting text and photos to your favorite sites is a snap. I like how you can select which networks youd like to use for each post, rather than having your content be sent to all of your networks by default. That extra bit of control goes a long way toward making this service usable. I also like how it automatically shortens Twitter posts for you, yet still allows them to look polished when posted.

Everypost is not a tool for browsing your social network feeds; its just for posting. And it doesnt include analytics as some of its competitors do, but the company says those are coming in the soon-to-be-released Web version. That will be a welcome addition to an already worthy social media management tool.

Sprout Social displays plenty of information, but does so without looking cluttered or overwhelming.

If analytics are a must-have for your social media needs, Sprout Social has you covered. This Web-based service and mobile app (Android and iOS) is a full-featured social media manager, allowing you to post content to and view feeds for Facebook, Google+, LinkedIn, and Twitter, and see full analytics for each of these sites. Unfortunately, Sprout Social is expensiveenough so that it may be prohibitive to many small businesses.

On the plus side, Sprout Social is very pretty to look at, and its streamlined interface goes a long way toward making this service very usable, even for social media newbies. At a glance, you can see how your posts are performing, and scheduling future posts across multiple networks is a breeze. The slick dashboard shows you audience demographics that are easy to understand, and using the Reports feature you can dig deeper into the performance of your pages and accounts. I also like how Sprout Social displays your network feeds very cleanly, without using cluttered columns or tabs that some of its competitors, like HootSuite, rely on.

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Post like a pro: Three social media apps for scheduling and more