Mediaboss Marketing

PRINCETON, N.J., Feb. 16, 2012 /PRNewswire/ -- Are you having trouble finding the time to scoop your cat's litter box every day?  If so, you're like the majority of American cat owners. According to a recent study, nearly two-thirds admit that when they arrive home late, scooping the litter box will have to wait until the next day.[1] And despite the unconditional love we give our feline friends, busy schedules tend to get the best of us. That's why the makers of ARM & HAMMER® are introducing the new Ultra Last™ Clumping Cat Litter that works even when you can't scoop every day.

ARM & HAMMER® Ultra Last™ Clumping Cat Litter has a highly effective formula, which contains ARM & HAMMER® Baking Soda coated granules and special odor neutralizers that continuously eliminate even the worst litter box odors. In addition, rock solid clumps allow for easy removal of the source of odors and the moisture activated fresh scent deodorizes the litter every time the cat uses the litter box.

This is welcome news for cat owners, especially since 84 percent are concerned about unpleasant odor from the litter box when they walk in the door.[2] So when you're stuck at the office or slowed down by traffic, rest assured that ARM & HAMMER® Ultra Last™ is working just as hard to keep your home smelling Fresh All Day™.        

"The makers of ARM & HAMMER® products are baking soda experts, and our research and development team has developed this unique formula, which will address the unmet need of cat owners," said Rithika Naik, product manager, Church & Dwight, Co., Inc. "With this new innovation we're able to offer cat owners our longest-lasting litter that fits with their lifestyle and satisfies the needs of their cherished pets."  

ARM & HAMMER® Ultra Last™ Clumping Cat Litter is available in 20lb., 28lb. and 40lb. sizes at leading retail outlets nationally. Suggested retail prices range from $8.99 to $16.99.

With ARM & HAMMER® Ultra Last™ Clumping Cat Litter on hand, let life get in the way. For more information, visit http://www.UltraLastLitter.com.

About ARM & HAMMER®

For more than 165 years, ARM & HAMMER® Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER® brand name.

Today, CHURCH & DWIGHT manufactures a variety of cleaning, freshening and deodorizing products for the home, family, pets, and body under the iconic ARM & HAMMER® brand name.

[1] Arm & Hammer Pet Care Study, StrategyOne / ResearchNow, January 2012

[2] Arm & Hammer Pet Care Study, StrategyOne / ResearchNow, January 2012

Media Contact:
Stephanie Florence/Edelman
(212) 277-3744
Stephanie.Florence@Edelman.com

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New ARM & HAMMER® Ultra Last™ Clumping Cat Litter Offers Long-Lasting Odor Control and Freshness