Key issues for a new era in F1 as Liberty Media take control – Stuff.co.nz
JEROME PUGMIRE
Last updated08:41, January 25 2017
Clive Mason/ Getty Images
McLaren F1 driver Fernando Alonso has been critical of the Grand Prix format, saying it can put fans to sleep.
When one of your biggest stars says your series sends him to sleep there are serious issues to be addressed, and this is the situation facing Formula One's new owner.
With the autocratic Bernie Ecclestone moving aside after nearly 40 years, the task falls to USsports and entertainment firm Liberty Media to win back dissatisfied fans and make the series much more fairly governed -yet unpredictable and thrilling again.
Liberty Media completed its takeover of F1 on Monday (NZT Tuesday) withEcclestonereplaced by Chase Carey as chief executive.
Here is a look at the key issues as Liberty tries to give F1 its edge back.
READ MORE: * Super Bowl buzz for F1 in mind for Liberty * EcclestoneF1 era over as Liberty takes control
BORING PRACTICE SESSIONS
F1's practice format is far from riveting.
Races have three practice sessions -usually split over two days -before Saturday afternoon qualifying. But sometimes there is little, or even nothing, for fans to see.
It is commonplace for drivers to wait in the team garage for long spells as they conserve tires for the race, thus picking and choosing when to practice. Even out on track there is little competitive driving during practice, such is the heavy emphasis on tire management.
This chronic lack of excitement prompted two-time world champion Fernando Alonso, one of F1's most popular drivers, to make the remarkable statement that F1 should be paying fans to watch.
"Fans want to see fast cars, something where you cannot close your mouth after you see the car passing. I was 30 minutes today outside the circuit and I was sleeping,'' he said after watching a practice session at the Brazilian Grand Prix.
"We should pay the people who are in the grandstands to watch the cars passing.''
A year earlier, the Spanish driver used wry humour to express his frustration, posting a picture online of him reclining lazily in a deckchair during qualifying.
Alonso's message was clear: F1 has become too predictable and sedate.
PRESEASON TESTING
One avenue for Liberty to explore could be revamping preseason testing as well.
This is split into two four-day periods, where accumulating the maximum amount of laps is the priority as teams smooth out any reliability issues.
Last year, Mercedes logged a mind-boggling 1294 laps in eight days of testing outside of Barcelona, equivalent to nearly 20 Grand Prix distances.
But fans deserve more than a slow merry-go-round of cars doing countless laps without any competition.
FAIRER WEALTH DISTRIBUTION
In recent years particularly, issues were regularly raised about the top-heavy distribution of wealth benefiting big teams and squeezing out smaller ones.
This is highlighted by the Manor team, which was rescued from administration just in time for the 2015 season.
But at the end of last year's campaign it missed out on 10th place by one point, and a subsequent windfall of nearly US$10 million (NZ$14m), and is once again battling administration.
BETTER DECISIONS
Smaller teams got less say because of the overly strong influence held by Ecclestone and big teams like Mercedes, Red Bull, and Ferrari in the F1 strategy group meetings.
The iron-fisted decision-making, often with Ecclestone having the final word, has often proved erratic and unpopular.
Ecclestone stuck with Pirelli as the tire supplier against the wishes of many teams, particularly after a chaotic 2013 campaign in which tires blew up or disintegrated.
Two other of Ecclestone's inventions -the double points rule on the final day of the 2014 season and confusing changes to qualifying at the start of last season -were both quickly scrapped.
A greater democracy and a wider input from F1 will help soothe the bitter in-fighting that plagues the series.
PROTECTING F1'S IDENTITY
Some track owners must be breathing a sigh of relief.
Faced with rising track costs and a ruthless negotiator in Ecclestone, much-loved races like the Italian GP in Monza and the German GP have been under severe threat.
This year's German GP to be staged at the Hockenheimring was scrapped due to financial problems and dwindling attendances. The British race at Silverstone is also at risk.
Ecclestone has been heavily criticised for overlooking historic popular races to develop new financially attractive ones in Abu Dhabi, Bahrain, Russia, and Azerbaijan.
The growing uncertainty over which tracks would make the calendar turned into a season-long debate, sending out a negative message.
Storied venues are a valuable part of F1's identity.
MORE DRIVER SKILLS
Anyone watching an F1 race these days will regularly hear drivers being told -and sometimes firmly ordered -by their teams to save tires and not race too hard.
This only adds to the predictability as the better drivers are less vulnerable to the unexpected. But fans want more uncertainty.
Dramatically limiting the amount of times engineers can directly communicate with drivers would add to the drama and the spectacle.
Liberty must also resolve the Pirelli issue, and decide whether it wants to move back to harder tires that last longer and limit dull pit-stop strategy.
Gimmicks such as DRS -designed to help drivers overtake at certain times during a race - would no longer be needed if drivers were allowed a purer form of racing without so much team intervention.
THE BRAWN EFFECT
Who better to help revitalse F1 than a widely admired strategist who helped Michael Schumacher win all seven of his F1 titles?
Liberty has appointed Brawn as managing director of motorsports in a highly popular move.
Brawn helped Ferrari win 11 world titles and seven with Williams and Benetton.
Brawn also won the 2009 F1 title against all odds with his own BrawnGP team, and helped Mercedes develop a car that easily won three straight titles from 2014-16.
SPICING UP RACE WEEK
The iconic Monaco GP has no problem attracting fans every day. That is due to its notoriety as a playground for the rich and its spectacular location, with the glitzy circuit designed around the crystal blue waters of Monaco's harbor.
Other races are not so geographically blessed and struggle to keep the appeal going from Thursday until Sunday.
Liberty has a chance to spice up race week with a more glamorous, fun-filled US-style approach to buildup and fan interaction.
GETTING CONNECTED
Digital media was an alien concept to Bernie Ecclestone, who viewed it as futile and flatly refused to engage in it.
For Liberty, improving the series' connection with social media is a top priority.
Liberty sees it as a key way to massively broaden the global audience. This would ideally help to enhance F1's presence in the US, where a new street race is planned, and boost flagging races elsewhere.
-AP
Here is the original post:
Key issues for a new era in F1 as Liberty Media take control - Stuff.co.nz
- Media bill wont give government direct editorial control, but risks putting press in biased, moneyed hands - The Times of Israel - November 5th, 2025 [November 5th, 2025]
- Likud ministers contentious media regulation bill passes first reading in Knesset - The Times of Israel - November 5th, 2025 [November 5th, 2025]
- From CBS to TikTok, US media are falling to Trumps allies. This is how democracy crumbles | Owen Jones - The Guardian - October 31st, 2025 [October 31st, 2025]
- Denmark reportedly withdraws Chat Control proposal following controversy - therecord.media - October 31st, 2025 [October 31st, 2025]
- Opinion | Crypto and Trump Corrupted America - The New York Times - October 26th, 2025 [October 26th, 2025]
- After internal struggle, Colorados Libertarians look to pivot. It could impact Congress. - The Denver Post - October 26th, 2025 [October 26th, 2025]
- Argentina goes to polls amid economic crisis and Trump interference - The Guardian - October 26th, 2025 [October 26th, 2025]
- Five things to know about Argentina's pivotal midterm election - Purdue Exponent - October 26th, 2025 [October 26th, 2025]
- Milei promised to drain Argentinas swamp. Now hes sinki... - The Observer - October 26th, 2025 [October 26th, 2025]
- After Tunisian shipwreck kills 40, archbishop urges world to tackle migration crisis - Catholic News Agency - October 26th, 2025 [October 26th, 2025]
- Migrant prison farce proves the system is out of control - The Telegraph - October 26th, 2025 [October 26th, 2025]
- Labour blasted as 'too weak' to deport small boat migrants while pressure mounts on Keir Starmer to adopt Rwanda-style plan - GB News - October 26th, 2025 [October 26th, 2025]
- France backing away from pledge to intercept migrant boats, sources tell BBC - BBC - October 26th, 2025 [October 26th, 2025]
- Migrants abandon children on Spanish holidays so they can claim asylum - The Telegraph - October 26th, 2025 [October 26th, 2025]
- Ireland is making a dangerous mistake on immigration - The Telegraph - October 26th, 2025 [October 26th, 2025]
- Migrant sent back to France in one in, one out deal returns to UK - The Independent - October 26th, 2025 [October 26th, 2025]
- Syrian migrant with 'deep voice and receding grey hair' is ruled to be a child - GB News - October 26th, 2025 [October 26th, 2025]
- Stop lecturing migrant hotel protesters, Dublin is more proof of this total betrayal - Adam Brooks - GB News - October 26th, 2025 [October 26th, 2025]
- 'It's a FARCE!' Tom Harwood up in arms while Labour 'takes the mickey' with 'one in, one out' scheme - GB News - October 26th, 2025 [October 26th, 2025]
- Secret report reveals Home Office culture of defeatism on migration - The Telegraph - October 26th, 2025 [October 26th, 2025]
- Lammy: Catching migrant shows one in, one out is working - The Telegraph - October 26th, 2025 [October 26th, 2025]
- Migrant guilty of murdering woman with screwdriver - The Telegraph - October 26th, 2025 [October 26th, 2025]
- If UK controlled its own borders, killer illegal migrant would never have been here - Rakib Ehsan - GB News - October 26th, 2025 [October 26th, 2025]
- Mark White's Migration Monitor: The small boats farce continues - and the next act looks even darker - GB News - October 26th, 2025 [October 26th, 2025]
- Epping migrant STILL on the loose as David Lammy admits Ethiopian sex offender is 'at large in London' - GB News - October 26th, 2025 [October 26th, 2025]
- Cal State Invited Tech Companies to Remake Learning With A.I. - The New York Times - October 26th, 2025 [October 26th, 2025]
- Artificial intelligence (AI) - The Guardian - October 26th, 2025 [October 26th, 2025]
- Banking and Finance Symposium to Address AI, Technology Issues - University of Mississippi | Ole Miss - October 26th, 2025 [October 26th, 2025]
- AI Is Even Putting Animal Actors Out of Work - Futurism - October 26th, 2025 [October 26th, 2025]
- Impacts of artificial intelligence (AI) in teaching and learning of built environment students in a developing country - Taylor & Francis Online - October 26th, 2025 [October 26th, 2025]
- 3 Top Artificial Intelligence (AI) Stocks Ready for a Bull Run - The Motley Fool - October 26th, 2025 [October 26th, 2025]
- Israel playing catch-up in AI after two years of war - JNS.org - October 26th, 2025 [October 26th, 2025]
- Why Analysts See Alibabas Growth Story Changing With Cloud and AI Driving New Optimism - Yahoo Finance - October 26th, 2025 [October 26th, 2025]
- The AI Bubble Is Poised to Burst, Yet the Next One Is in the Works - 36Kr - October 26th, 2025 [October 26th, 2025]
- Beyond Chips: AI Infrastructure Spending Is Projected to Hit $490 Billion -- Who Benefits Most? - Yahoo Finance - October 26th, 2025 [October 26th, 2025]
- Jordan to lead MSUs AI efforts in new role, Willard named interim VP for research, economic development - Mississippi State University - October 26th, 2025 [October 26th, 2025]
- Artificial Intelligence and Medical Translation: An Editorial on the Ethical Considerations for Emerging Technologies in Dermatology - Cureus - October 26th, 2025 [October 26th, 2025]
- Scientists spent years teaching a robot to play sports. It's still terrible - BBC Science Focus Magazine - October 26th, 2025 [October 26th, 2025]
- There is no life: Kupiansks slow demise reflects the fate of cities on Ukraines frontline - The Guardian - October 26th, 2025 [October 26th, 2025]
- Ukraines Coalition of the Willing Has the Wind at Its Back - The New York Times - October 26th, 2025 [October 26th, 2025]
- Russia arrests Ukrainian biologist for backing curbs on Antarctic krill fishing - The Guardian - October 26th, 2025 [October 26th, 2025]
- Six metres below ground: inside the secret hospital treating Ukrainian soldiers injured by Russian drones - The Guardian - October 26th, 2025 [October 26th, 2025]
- Jet-powered bombs and planes-turned-missiles: Ukrainian and Russian militaries improvise and adapt in a battle of wits - CNN - October 26th, 2025 [October 26th, 2025]
- 3 Years Ago It Was a Casting Agency. Now It Has $1 Billion in Drone Contracts. - The New York Times - October 26th, 2025 [October 26th, 2025]
- Russia targets Kyiv with drones, killing 3 and wounding 29 - ABC News - Breaking News, Latest News and Videos - October 26th, 2025 [October 26th, 2025]
- More than Tomahawks: what Ukraines soldiers say they actually need - The Kyiv Independent - October 26th, 2025 [October 26th, 2025]
- Ukraines ingenuity alone will not be enough to win the war - The Independent - October 26th, 2025 [October 26th, 2025]
- After War Turned Their Fields Into Frontlines, Ukraines Farmers Return to Reclaim Them - UNITED24 Media - October 26th, 2025 [October 26th, 2025]
- Turkey urges US to act after accusing Israel of breaching Gaza ceasefire - Sky News - October 26th, 2025 [October 26th, 2025]
- President Erdoan visits Oman, his last stopover in the Gulf | Daily Sabah - Daily Sabah - October 26th, 2025 [October 26th, 2025]
- Erdoan to meet with DEM Party delegation on terror-free process | Daily Sabah - Daily Sabah - October 26th, 2025 [October 26th, 2025]
- Erdoan renews call for UN reform over Gaza in 80th anniversary message | Daily Sabah - Daily Sabah - October 26th, 2025 [October 26th, 2025]
- Foreign media: Russia reiterated its stance on full control of Donbas to the US last weekend - Bitget - October 23rd, 2025 [October 23rd, 2025]
- Health Ministry and PAHO Host Media Session on Upcoming National Tobacco Control Bill - Love FM Belize - October 19th, 2025 [October 19th, 2025]
- Ask Lucas: My teens social media obsession is out of control - Cleveland.com - October 17th, 2025 [October 17th, 2025]
- Molding the Message - China Media Project - October 17th, 2025 [October 17th, 2025]
- From clicks to curation: How publishers can reclaim control of the media ecosystem - Digiday - October 15th, 2025 [October 15th, 2025]
- Orbans Propaganda State in Hungary Is Starting to Show Cracks - The New York Times - October 15th, 2025 [October 15th, 2025]
- How Chioma Ikeh is helping small businesses take back control of their social media - Businessday NG - October 13th, 2025 [October 13th, 2025]
- Germany will not support 'Chat Control' message scanning in the EU - The Record from Recorded Future News - October 11th, 2025 [October 11th, 2025]
- Media: IDF will control 53% of Gaza in the first phase of the agreement - Baku.ws - October 11th, 2025 [October 11th, 2025]
- Rob Reiner Says U.S. Will Become an Autocracy if Trump Is Allowed to Control the Media and Commandeer the Election: We Have a Year to Stop Him -... - October 7th, 2025 [October 7th, 2025]
- Rob Reiner Warns Trump Wants "Control Of Media" To Steal 2026 Election - Deadline - October 7th, 2025 [October 7th, 2025]
- Move over Murdochs, the Ellisons are the new family dynasty shaking up US media - BBC - September 30th, 2025 [September 30th, 2025]
- How Trumps TikTok Deal Could Change the Future of US Media - TODAY.com - September 30th, 2025 [September 30th, 2025]
- Meghan Markles Media Battles: Control, Conflicts, and the Struggle for Credibility - vocal.media - September 28th, 2025 [September 28th, 2025]
- Trump announces deal to put TikTok under control of US investors - ABC News - Breaking News, Latest News and Videos - September 28th, 2025 [September 28th, 2025]
- President Tebbounes Media Exchange: Inflation Control, Electoral Reform, and a Drive Toward Modernization - - September 28th, 2025 [September 28th, 2025]
- Raptors GM Bobby Webster meets with the media ahead of first season with full team control - Toronto Star - September 28th, 2025 [September 28th, 2025]
- Murdochs TikTok? Trump offers allies another lever of media control - The Guardian - September 25th, 2025 [September 25th, 2025]
- Even legacy media admit left-wing violence is out of control - The Heartlander - September 25th, 2025 [September 25th, 2025]
- Capture the Media, Control the Culture? - The American Prospect - September 23rd, 2025 [September 23rd, 2025]
- Whats actually in the Media Control Act? - Maldives Independent - September 23rd, 2025 [September 23rd, 2025]
- Power Play: Murdochs, Ellison, and Dell Join Forces for TikTok Bid - International Business Times UK - September 23rd, 2025 [September 23rd, 2025]
- Jimmy Kimmel and the MAGA strong-arming of American media - Media Matters for America - September 19th, 2025 [September 19th, 2025]
- Abbreviated Pundit Roundup: Controlling the media controls the message - Daily Kos - September 19th, 2025 [September 19th, 2025]
- The 31-day sprint: a timeline of the "media control law" - Maldives Independent - September 19th, 2025 [September 19th, 2025]
- Trump Admin Says Framework Reached for U.S. Owners to Take Control of TikTok - Gizmodo - September 17th, 2025 [September 17th, 2025]
- "We have a prime ministerial republic"/ Media: Changes to the Constitution, control of the Assembly and the opposition - cna.al - September 17th, 2025 [September 17th, 2025]
- Rupert Murdochs family reaches deal on who will control media empire after his death - Toronto Sun - September 15th, 2025 [September 15th, 2025]