Is Social Media just a weapon of mass distraction?

Category: Media Control

Time and time again business owners ask me how to find the time to do social media. Does it distract you from your "day job"?

It seems very easy to start using it, get distracted and then lose time reading/ replying to other items and still not have got any value. Thats when I thought that social media is like a weapon of mass distraction, always able to draw people away from their day job.

How to find the time for social media

Control and some form of discipline is essential to make it work, along with very clear objectives (who your audience is, what youre trying to achieve). Then its possible to develop regular habits, and a routine (that works for you) making results lots easier.

Some background rules

There are three simple rules that work for me, and others have adopted very similar approaches based on time management techniques. What works for you?

What might go in your routine?

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Originally posted here:
Is Social Media just a weapon of mass distraction?

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April 11th, 2014
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