In media interviews, Putin stays in formulaic control – Chicago Tribune
Movie director Oliver Stone is being criticized for asking Russian President Vladimir Putin softball questions. NBC News Megyn Kelly was slammed for asking adversarial questions that Putin nevertheless can easily dismiss. So how does one interview Putin to satisfy the demanding critics?
Ive never interviewed the Russian leader, although I met with him during his first presidential term when I was editor of a business daily in Moscow. Based on that experience, and on having read and watched countless interviews with him, I rather think no one can do much better with Putin than Russian voters at his annual call-in show. They ask questions such as, Why is my salary as a grade school teacher in the Irkutsk region so low? or Where is the new apartment I was promised as a flood victim? Its easy to imagine the relevant local officials squirming as Putin promises to check into a specific case.
When Putin talks to professional interviewers, his answers, which have seemed for years to come off a stack of talking point cards, have the same function. They are signals and messages to someone who isnt in the room, but they are only secondary signals compared with what Putin actually does.
Its pointless to judge a journalist or filmmaker by what he or she asks Putin or how he responds. Putins public interactions are essentially one-sided, and though it might appear that hes reacting to an interlocutor, he doesnt really engage with the interviewers or with those who ask him questions during his carefully stage-managed call-ins and press conferences; he uses them. All they can do in response is try to use him, too to make money, enhance their standing, or try to get a life situation resolved.
In September 2000 about six months into his presidency Putin faced extended questioning from the formidable Larry King. Among his smooth stock answers was a spiel about Russias opposition to the U.S. anti-missile defense system in Europe; he repeated it almost verbatim to Stone 16 years later. His only misstep occurred, as many thought at the time, when King asked him what had happened to Kursk, the Russian submarine that foundered with its crew in the Barents Sea. It sank, Putin replied with a chillingly calm cynicism.
I no longer think that was a slip. In the most recent interviews, with Kelly and Stone, Putin wasnt shy about demonstrating misogynist and homophobic attitudes. With Kelly it was all mansplaining and unnecessary references to her kids; with Stone, it was quips about never having bad days because hes not a woman and about using judo if a gay sailor approached him in the shower. These tasteless jokes get quoted a lot as though they reveal something about his personality. But Putin doesnt make them naively: He knows how they make enlightened Westerners squirm. Putin can afford to be brash and insensitive. To him, thats evidence hes impervious to comments that would ruin a Western politician. That even appeals to his American fans, at least the ones Ive met, because it rejects political correctness.
I cant recall a single interview or public appearance in which Putin revealed anything accidentally or under pressure. Hes had editors of publications ranging from The Wall Street Journal to the German tabloid Bild ask him pointed, tricky, mock-softball, pseudo-naive questions. Hes conducted four-hour press conferences and five-hour call-in shows. On each and every one of these occasions, he delivered a calculated performance to a specific audience without emotion. His dissembling is always deliberate, and his deviations from facts are meant to amplify the message.
In the case of foreign interviewers, the audience is the governments and political establishments of their countries and, to a lesser extent, the domestic audience that expects him to hold his own against the West. The message he has for foreign leaders hasnt changed in 17 years: Russia is a sovereign power with a set of historic interests that it will pursue no matter what; Western powers cant tell Russia what to do.
Ever since he came to power, Putin has been absolutely predictable in his central messages. An interviewer can only hope Putin comes up with a new turn of phrase or shows a little bit of his tightly guarded private life. He told Stone hed become a grandfather a tidbit that wasnt revealed to the Russian media. That made some Russian commentators jealous, with one complaining that the American movie star received more personal stuff than (Putin had) given in all these years to any interviewer with a Russian passport.
The most important lesson of understanding Putin is an old one: actions speak louder than words. Its these actions that deserve to be scrutinized and interpreted, however glamorous a high-profile interview may be.
Bloomberg
Leonid Bershidsky is a Bloomberg View columnist. He was the founding editor of the Russian business daily Vedomosti and founded the opinion web site Slon.ru.
Originally posted here:
In media interviews, Putin stays in formulaic control - Chicago Tribune
- Bitfocus Buttons Enterprise Edition Unveiled at IBC2025 with Advanced Features - Digital Studio India - July 10th, 2025 [July 10th, 2025]
- Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media - Yahoo Finance - July 10th, 2025 [July 10th, 2025]
- Bluesky Gives Users More Control Over their Notifications - Social Media Today - July 8th, 2025 [July 8th, 2025]
- Spin Control: Media struggles after Trump swears with cameras rolling - The Spokesman-Review - July 8th, 2025 [July 8th, 2025]
- Beyond banks and brokers: All about decentralized finance (DeFi) - Britannica - July 8th, 2025 [July 8th, 2025]
- The Future of Crypto Payroll Security: Bitchat and Decentralized Messaging - OneSafe - July 8th, 2025 [July 8th, 2025]
- Paradigm leads $11.5 million funding round in Kuru Labs, a decentralized exchange blending CLOBs and AMMs - The Block - July 8th, 2025 [July 8th, 2025]
- Decentralized Payroll: The Future of Work - OneSafe - July 8th, 2025 [July 8th, 2025]
- Jack Dorsey tests Bitchat decentralized messaging without internet - Cointelegraph - July 8th, 2025 [July 8th, 2025]
- CrossFis Haley Cromer on Bridging Traditional Finance and Web3 for a Decentralized Future - BlockTelegraph - July 8th, 2025 [July 8th, 2025]
- India's Crypto Tax: Navigating New Norms with Decentralized Solutions - OneSafe - July 8th, 2025 [July 8th, 2025]
- Turkey Tightens Its Grip on Crypto: What It Means for Decentralized Exchanges - OneSafe - July 8th, 2025 [July 8th, 2025]
- Spheron and AIxBlock Unite to Democratize Decentralized AI - CoinTrust - July 8th, 2025 [July 8th, 2025]
- The Role of Web3 in Shaping NFT Marketplace Opportunities - Vocal - July 8th, 2025 [July 8th, 2025]
- BNB Adds Centralized Features, But Lightchain AI Adds Decentralized Incentives That Drive New Demand - Modern Diplomacy - July 8th, 2025 [July 8th, 2025]
- Taiko and Nethermind Partner to Enhance Ethereum Rollup Infrastructure - Blockchain News - July 8th, 2025 [July 8th, 2025]
- The Rise of Decentralized Stablecoins: Can They Replace Centralized Counterparts in 2025? - Vocal - July 8th, 2025 [July 8th, 2025]
- On MSNBC's Deadline: White House, Angelo Carusone highlights how Trump is losing control of narrative dominance due to "fractures" in... - July 8th, 2025 [July 8th, 2025]
- Assembly Control Transforms Programmatic Advertising with Revolutionary Brand Safety Platform - Stock Titan - July 4th, 2025 [July 4th, 2025]
- Now, United States Border Control Scrutinizes Social Media: For The Travelers To The United States from France, Spain, and Beyond, Here Is All You... - July 4th, 2025 [July 4th, 2025]
- Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media - Macau Business - July 4th, 2025 [July 4th, 2025]
- Breaking the Studio Social Media Blackout: Caylee Cowan Takes Creative Control and Financial Freedom with Fanfix - Silicon UK - June 28th, 2025 [June 28th, 2025]
- Aleema's control over PTI social media makes her all-powerful within Imran-founded party - Geo News - June 26th, 2025 [June 26th, 2025]
- Tuenti social media co-founder takes control of Puerto Bans bullring with plans to demolish it - Sur in English - June 20th, 2025 [June 20th, 2025]
- InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control - Passionate In... - June 20th, 2025 [June 20th, 2025]
- Trump takes control of media cycle with travel ban, Harvard visa restriction, Biden investigation policy spree - Washington Examiner - June 7th, 2025 [June 7th, 2025]
- Pushed Out and Unfiltered: Joy Reid, Misogynoir, Media Control,and the Fear of a Black Womans Voice - Daily Kos - June 7th, 2025 [June 7th, 2025]
- GitGuardian urges shift to machine identity control - SC Media - May 11th, 2025 [May 11th, 2025]
- Opinion: Its time to lose control - Main Street Media of Tennessee - May 8th, 2025 [May 8th, 2025]
- Opinion | How a Professional Bully Is Winning Control of the Media - Common Dreams - April 30th, 2025 [April 30th, 2025]
- Social Media, Social Control, and the Politics of Public Shaming - - Political Science Now - April 21st, 2025 [April 21st, 2025]
- Tariff saga creates a meme war on social media, making it difficult for brands to 'control the message' - Digiday - April 21st, 2025 [April 21st, 2025]
- Conservatives are limiting media access to Poilievre. Is it helping or hurting him? - CBC - April 12th, 2025 [April 12th, 2025]
- Robert W. McChesney, who warned of corporate media control, dies at 72 - Editor and Publisher - April 10th, 2025 [April 10th, 2025]
- FCC Commissioner Anna Gomez Sounds Alarm Over Trump Administrations Absolute Pattern of Censorship and Control - Variety - April 10th, 2025 [April 10th, 2025]
- 'Attack lined up': Grenon says he offered compromise but believes NZME board has 'no interest' - NZ Herald - April 8th, 2025 [April 8th, 2025]
- Russia seeks full control of partially occupied Ukrainian regions in talks with US, media reports - Kyiv Independent - March 26th, 2025 [March 26th, 2025]
- Navigating the digital world without letting it control you. - Psychology Today - March 25th, 2025 [March 25th, 2025]
- ANZ Digital Padlock to give customers real-time control in fight against fraud and scams - ANZ - March 25th, 2025 [March 25th, 2025]
- Trump Handpicking Reporters and Bezos Partisan Shift: A Trend in Media Control - MSN - March 13th, 2025 [March 13th, 2025]
- Spains New Media Law Sparks Fears of Censorship and State Control - The European Conservative - March 5th, 2025 [March 5th, 2025]
- We dont feel we have control: How social media algorithms have warped our attention spans - MSNBC - March 3rd, 2025 [March 3rd, 2025]
- White House takes control of the press pool covering Trump - Reuters - March 3rd, 2025 [March 3rd, 2025]
- White House takes control of the press pool covering Trump - Reuters - March 3rd, 2025 [March 3rd, 2025]
- We dont feel we have control: How social media algorithms have warped our attention spans - MSNBC - March 3rd, 2025 [March 3rd, 2025]
- Reuters and Associated Press among outlets barred from Trumps first cabinet meeting - Semafor - March 3rd, 2025 [March 3rd, 2025]
- Reuters and Associated Press among outlets barred from Trumps first cabinet meeting - Semafor - March 3rd, 2025 [March 3rd, 2025]
- White House seizes control of press pool, will decide which outlets cover events with president - POLITICO - March 3rd, 2025 [March 3rd, 2025]
- White House seizes control of press pool, will decide which outlets cover events with president - POLITICO - March 3rd, 2025 [March 3rd, 2025]
- Epson And Show Sage At USITT 2025 Showcasing New 4K Projection With New Media Server And Control Tech - Live Design - March 3rd, 2025 [March 3rd, 2025]
- Epson And Show Sage At USITT 2025 Showcasing New 4K Projection With New Media Server And Control Tech - Live Design - March 3rd, 2025 [March 3rd, 2025]
- White House takes control of picking media who cover Trump - El Paso Inc. - March 3rd, 2025 [March 3rd, 2025]
- White House takes control of picking media who cover Trump - El Paso Inc. - March 3rd, 2025 [March 3rd, 2025]
- Trump administration to take control of media access at White House - New Straits Times - March 3rd, 2025 [March 3rd, 2025]
- USAID spent millions of dollars to promote media control through Internews which is linked to India based Factshala - Organiser - February 16th, 2025 [February 16th, 2025]
- Inaccurate reporting on foot and mouth disease controls - Defra in the media - February 16th, 2025 [February 16th, 2025]
- Russian forces take control of two settlements in eastern Ukraine, Media - APA - February 16th, 2025 [February 16th, 2025]
- TikTok's woes in the United States highlight the 'Godfather' battle to control social media - ABC News - February 5th, 2025 [February 5th, 2025]
- Jesse Watters: Air traffic control was "unable to meet their own DEI quotas, and thats what is leading to staffing shortages" - Media... - February 5th, 2025 [February 5th, 2025]
- Hive to launch Beeblade Nexus media control engine - Installation and AV Technology Europe - January 27th, 2025 [January 27th, 2025]
- Pakistan introduces law allowing government to block platforms, imprison users for spreading 'disinformat - The Times of India - January 27th, 2025 [January 27th, 2025]
- This little media control button is the gadget I can't live without - MSN - January 22nd, 2025 [January 22nd, 2025]
- Effective role of media is a must for tobacco control, experts say - bdnews24.com - January 22nd, 2025 [January 22nd, 2025]
- Effective media role vital for tobacco control: Experts - United News of Bangladesh - UNB - January 22nd, 2025 [January 22nd, 2025]
- How Government & Legacy Media CONTROL What We Think - iHeartRadio - January 9th, 2025 [January 9th, 2025]
- SNL kinda banned this 1998 'Schoolhouse Rock' parody warning about corporate media control - Upworthy - December 30th, 2024 [December 30th, 2024]
- Palestinian Authority: Jews Lied About Oct. 7 Because They Control the Media - Algemeiner - December 30th, 2024 [December 30th, 2024]
- NDCs control of major media houses gave them edge in 2024 polls Bawumia - Adomonline - December 22nd, 2024 [December 22nd, 2024]
- Hallmark Insights to Tackle the Debate on Social Media Management and Control in Organizations - PC Tech Magazine - December 14th, 2024 [December 14th, 2024]
- Rupert Murdochs bid to change familys trust over Fox News media empire control is rejected - Washington Times - December 10th, 2024 [December 10th, 2024]
- Rupert Murdoch loses battle to control succession to his media empire - The Guardian - December 10th, 2024 [December 10th, 2024]
- Journalist Abducted in Guinea Amid Military's Increasing Control Over Media - Oneindia - December 5th, 2024 [December 5th, 2024]
- Aleppo and Idlib Under Opposition Control, With Eyes on Hama - The Media Line - December 5th, 2024 [December 5th, 2024]
- Remilekun Dosumu takes the helm as Head of Media Buying & Control at PHD Nigeria - Marketing Edge - December 5th, 2024 [December 5th, 2024]
- Media reports US Republicans regaining control of House of Representatives - MENAFN.COM - November 14th, 2024 [November 14th, 2024]
- Social media misinformation is scaring women about birth control - STAT - November 5th, 2024 [November 5th, 2024]
- The (Lack Of) Science Behind Social Media Claims Of Weather Control - Forbes - October 14th, 2024 [October 14th, 2024]
- No, the government is not controlling the weather. "It's so stupid, it's got to stop," Biden says - CBS News - October 14th, 2024 [October 14th, 2024]
- Column: Media tries to control the narrative | Aiken Standard - The Post and Courier - October 12th, 2024 [October 12th, 2024]
- DoubleVerify To Introduce Pre-Screen Content Control On Meta, Strengthening Brand Safety, Suitability, Media Performance - Business - October 12th, 2024 [October 12th, 2024]