Mediaboss Marketing

Godrej Agrovet, one of Indias largest diversified agri-businesses, has announced the launch of an advanced pest control product Rashinban in India.

Godrej is working in collaboration with Nissan Chemical, which discovered and developed the chemicals used in Rashinban, and is seeing the first global launch in India to protect chilli crops during the flowering stage.

India accounts for almost 36% of total chilli production globally. However, 80% of the crops get damaged during the flowering stages because of pests such as hoppers and mites.

Rajavelu NK, CEO, crop protection business, Godrej, highlighted Rashinbans efficacy in controlling different pests. He said: Effective on the broader spectrum of pests, both sucking as well as chewing type, it eliminates the need for multiple insecticides and reduces the frequency of sprays. Hence, if used at the flowering stage, it will not only protect key economical part of the chilli farmer but also assure better yield at later stages.

On the collaboration with Godrej, Rajkumar Yadav, managing director of Nissan Chemical Corporation (India), said: We are delighted to collaborate with Godrej for the global-first launch of Rashinban and contribute to the companys endeavour to uplift Indian farming families. Rashinban is another result of our efforts to support the growth and sustainability of Indian agriculture.

With Indias spice industry poised for continued growth, the launch of Rashinban is a step toward securing Indian chilli farmers jobs and preserving Indias position as a global spice leader.

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Godrej announces launch of advanced pest control in India - FoodBev.com