Mediaboss Marketing

NEW YORK--(BUSINESS WIRE)--

Control Group, a technology and design company, today announced the appointment of Andy Murray and Scott Hagedorn as advisors to its board of directors. As recognized industry veterans, Murray and Hagedorn together bring more than four decades of executive leadership, advertising, and marketing expertise to the Control Group team.

"Our clients are realizing the impact that a refined user experience can have on their brand and profitability, saidCampbellHyers, Founding Partner & CEO of Control Group. "We believe that the best way to help our clients create a valuable and marketable product and service for their customers, is to base engineering and design decisions on a solid foundation on consumer, user, and market intelligence. AndyandScotthave fantastic knowledge is these areas."

Andy Murray is the founder and retired chairman of Saatchi X, and a pioneer in the advertising discipline of Shopper Marketing, which is the science and art of converting consumers into buyers. This is a welcome perspective to Control Group as it moves to bring more interactive and engaging experiences to the retail space.

"Control Group demonstrates a strong commitment to leveraging technology to deliver better consumer experiences," said Murray. Im thrilled to be a part of the Control Group team.

Scott Hagedorn is a 15-year marketing/advertising industry veteran and is currently CEO of Annalect Group, Omnicom Media Groups digital data and analytics organization. Scott is leading the effort to reinvent the fundamentals of media measurement and activation. He previously served as U.S. CEO of PHD Network.

"The momentum and innovation inside of Control Group is exciting. The monumental shift in how organizations connect with people at the intersection of the digital and physical worlds represents a massive opportunity. Needless to say, I am pleased to be a part of the Control Group board of directors," Hagedorn said.

About Control Group

Control Group is a technology and design companythat creates exceptional user experiences across the spectrum of human and technology touch points, from infrastructure to interface. With a full stack of expertise in software development, design, and enterprise systems,we deliver platforms, products, and managed services thatenhance brand and operational value,create new sources of revenue, and elicit a "wow". Our clients include leaders in Architecture, Media & Entertainment, Hospitality, Healthcare, Art, Finance, and Retail industries. For more information about Control Group and its services, go to http://www.controlgroup.com.

Link:
Control Group Appoints Ad Industry Veterans Andy Murray and Scott Hagedorn to Board of Directors