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Candace Cameron Bure is quite possibly televisions most iconic big sister. She is also a Hallmark movie star, a bestselling author and a creative businesswoman that continues to grow her evolving brand. Her latest venture this week is the release of her third book in a series of childrens books titled Candaces Playful Puppy.

Childrens books are my favorite. I just loved reading to my children when they were young and it was always a dream of mine to be able to write a childrens book, Candace tells Forbes. This one is about faithfulness and just like Full House episodes, I always want a little message in each book so that children can read and learn something or read with parents and talk about it. Im also a huge dog lover. I have my doggy Boris whos ginormous. Hes the love of my life. I was trying to think of a story and convey faithfulness. I thought this is perfect because its all about not just responsibility but its being faithful in that responsibility. Keep doing it every single day, even when it gets really hard and frustrating.

Several of Candaces books, some meant for children and others for adults, have either the word kind within the title or kindness is hinted within the theme of the storys message. When sharing her personal beliefs on the importance of kindness in society today, Candace says, Its so important. I wish we could just change our cancel culture into a kindness culture. Kindness doesnt mean you have to agree with everyone. Kindness is simply an act of respect and love, whether or not you see eye-to-eye on things. I feel like the art of kindness has been lost, whether thats in-person, particularly on social media. Its the very little things that we can do that project kindness to one another that can really change someones day in an instant.

Candace is currently in Vancouver on Day 12 of a 14-Day Quarantine, before she films a new Hallmark mystery movie. The wife and mother of three has certainly experienced firsthand the effects of the Covid-19 pandemic and filming during this unprecedented time, crediting her life-long career in Hollywood to provide her with the skills to maneuver. You always have to have Plan B, Plan C and D ready to go. I always learned to roll with it. I think thats part of the entertainment industry and my job. You have to be flexible and be able to handle change really quickly. Ive been handling that since I was five years old. Even when you get a script and get lines and on the fly, they have to change it. You have to adjust to the new way or the new dialogue. Same with the pandemic, everyone has adjusted.

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Candace also says that the pandemic over the past year has given her time to re-evaluate her priorities, particularly with her family. Theres so much we are all doing from home, which has been a huge blessing in my life because of the time I get to spend with my family, but it also opened my eyes to realize that I need to invest more time. Im a little bit of a work horse because I really love it and enjoy everything that I do. It helped me re-prioritize and those are really good things. I feel like Ive just become a whole lot closer with my family over this past year and took a really deep look at my own life and choices and what Im doing and I have come out with a better balance.

Candace is in the midst of writing another book and hopes that her words have a positive impact on readers. I always want there to be a take away. I want someone to learn something from my books. I want them to have a dialogue about it. I want to encourage, I want to inspire, I want to give food for thought. It can be as simple as the little message of faithfulness or patience in the childrens book or the bigger overall life themes in my other books.

Being a public figure on social media, Candace has sometimes been the target of criticism for her personal beliefs and choices. When responding to how she overcomes the drama social media can bring, Candace says, Through my faith, I know that in Gods strength I am given love, joy, peace, patience, kindness, goodness, faithfulness and self-control. I pray for those things every single day. So when it does get tough on social media, trust me, there are times I will text something but I will delete it after and (laughs) Im not going to hit the send button. We all can have immediate reactions and emotions that get heated. I know God does give me self-control and I always want to be positive. Its not fake, its not phony. I want to be kind. I know when I see someone who encourages me or who is the bigger person or returns something angry or mean with kindness, it really changes you and affects your heart. I love when people do that for me and I want to be the same type of role model encouraging kindness.

Even though her new book Candaces Playful Puppy is categorized under the Christian Emotions & Feelings Fiction section on Amazon, Candace wants to emphasize that these stories are inclusive to all. Its for absolutely everyone. The only thing that was really important to me was that [character] Candace says a little prayer because her dog runs away. Its as general as only the word prayer, so I hope that families of all faiths or if they dont believe in faith, I really hope that everyone will enjoy the book. Thats what all of these [books] are intended for and not just Christian families.

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Beyond her book writing, Candace has become a beloved figure in many Hallmark Channel movies, something she does not plan to slow down on doing anytime soon. Right now, I love making them and I dont have any plans to stop making them, unless people just get tired of seeing me on the channel and they dont want me anymore, Candace adds. I try to have a plan in terms of the future, but its not as far thought out that I have a deadline date when I am going to move on from them. As long as I am enjoying making them and people like watching them, Ill keep doing it.

Hallmarks movies are not the only place to see Cameron these days. She has been starring on the Full House reboot series Fuller House, which recently concluded its fifth and final season on Netflix. As fans across social media plead for more story from D.J. Tanner-Fuller and her extended family of characters, Candace addresses the wants of her loyal viewers. Listen, if they wanted to bring back Fullest House, I would be there in a heartbeat and I think everyone else would be, too. We are such a close, loving family. It was like a dream come true to do Fuller House and do the show with my best friends and my family. I would be open for it, but those are the kinds of decisions that are out of my hands. So unless Warner Bros. wants to make another show, I will be the first one in.

As Candace looks to the future, a lot of growth and expansion can be expected in her business pursuits. What Im concentrating on for this year are my Hallmark movies and books. I also have developed what I call a Mindstyle brand which is the Candace brand through DaySpring and we sell faith-inspired products from t-shirts to home goods to journals and the Bible. That it is really where my heart is at and such a passion of mine to share the word of God with people. We are continuing to grow that business and it has become more available this year and next year in brick and mortar stores, as well as everywhere online and QVC. I also have a few new brands that are coming out. I have a new clothing line that is coming out in the spring and we are developing a makeup line, as well.

Read the original here:
Candace Cameron Bure On Prioritizing Family, New Book And Her Expanding Business Brand - Forbes