Mediaboss Marketing

by Veronica Sanchez - Feb. 6, 2012 12:00 AM
12 News

Here's three words that will strike fear in the hearts of some women and send them running to the medicine cabinet: birth-control recall. I know it rattled me as I was getting ready for work last Wednesday and media outlets sounded the alert.

Drug giant Pfizer Inc. recalled nearly a million packets of birth-control pills after it discovered that blister packs of the contraceptive were rotated 180 degrees, which apparently changed the order in which women take their pills, leaving them vulnerable to pregnancy. They recalled 14 lots of lo/Ovral-28 tablets and 14 lots of Norgestrel and Ethinyl Estradiol tablets.

When the news broke, a lot of women took to the Internet. Their comments ranged from "That explains why I'm due with #3 on August 27th" to "I've been trying to get pregnant for almost 3 years, hand them over to me."

What should you do if you've been taking the recalled birth-control pills or are unclear if the one you're taking is part of the recall? Immediately contact your doctor. The FDA is also instructing those affected to return their birth control to their pharmacists and then take a pregnancy test.

Recalls are in place to limit liability for corporate negligence and to avoid damage to the public. They are costly to a company because they typically entail replacing the recalled product or paying for damages caused by the recalled product's use.

This particular recall is likely the most serious one involving women so far this year.

See the article here:
Call doctor on recall of birth control