Mediaboss Marketing

The billionaire medias opposition to Labour leader Jeremy Corbyn so far in this election has been full on. But now, the Daily Mails owner has bought yet another newspaper, concentrating the countrys media into even fewer hands. And Corbyn wasnt about to let this go unnoticed, tweeting:

An adviser to Conservative leader Boris Johnson recently spoke of the big newspapers attacking Labour full on from the off in this election. That has meant boosting anti-Corbyn bigotsandwarhawks. And theBBC has receivedparticularcriticism. Academic research, meanwhile, shows newspapers have been pushing a clearanti-Labour position so far.

This is no surprise, though. Because Corbyns taking on the ultra-richto get justice for the general population. And as the Media Reform Coalitions (MRC) 2019report highlighted before the latest sale:

just three companies (News UK, Daily Mail Group and Reach) dominate 83% of the national newspaper market (up from 71% in 2015).

Around 80% of online media, meanwhile,sits with just five companies (News UK, Daily Mail Group, Reach, Guardian and Telegraph). And as the MRC stressed:

Concentrated ownership creates conditions in which wealthy individuals and organisations can amass vast political and economic power and distort the media landscape to suit their interests.

With billionaire owners dominating, Britains media environment is clearly broken. And thats incredibly dangerous. Because it has the power to shift the balance in the Tories favour. The Conservative Party, meanwhile, has received over 50m from around a third of Britains billionaires since 2005; and by 2023/24, it will reportedly have gifted these elites tax breaks and corporate giveaways to the tune of about 100bn since 2010. Its also no secret that Rupert Murdochs News UK, the Daily Mail Group, and the Telegraph are all bitterly opposed to Corbyn and his progressive politics.

Fortunately, many voters are fully aware that the mainstream media doesnt even pretend to treat Corbyn fairly:

With all of this in mind, meanwhile, its no surprise that Corbyn believes in the importance of independent media. The Labour leader recently expressed his strong support to The Canary, saying:

I absolutely welcome the role of independent media in the election and in our public discourse and our public life.

This is in part because, as he said, independent media outlets dont follow the herd instinct of the mainstream media.

Despite the opposition of the billionaire media and its political allies, Corbyns Labour has over 500,000members and is offeringbold,sensiblepoliciestoempower the majority of the population rather than the extremely wealthy few. Its manifesto also promises major media reform. Thats why the ultra-rich areafraid of Corbyn: because he represents real change. And thats why our billionaire media is working so hard to stop him. But on 12 December, voters have a real chance to shut that dodgy operation down once and for all.

Featured image via Sophie Brown

See more here:
Billionaires just took even greater control of the UKs media. Corbyn had the perfect response. - The Canary