Apple's Internet TV Success May Lie in Sharing Customer Data

Category: Media Control

NEW YORK (TheStreet) -- If you want to know whymedia companies are wary ofApple (AAPL - Get Report) getting into the television business, youneed only to look at what happened to the music industry after it introducediTunes: Music companies lost much of their clout and reach.

The maker of the iPad and iPhone is expected to unveil a 25-channel Internet-based television service later this year, according to areportlast week in The Wall Street Journal, deepeningits competition with Amazon (AMZN) and Google (GOOG)as well as streamingservices from Roku, Sony (SNE) and DISH (DISH).

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For media companies that spend billions of dollars developing programming, Applerepresents an opportunity and a risk. The opportunity is the chance to gather insights into the viewing habits of Apple's customers, a high-income demographic active in social media, and to better reach the roughly 10 million U.S. households that have a high-speed Internet connection but choose not to subscribe to a pay-TV service.

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Apple's Internet TV Success May Lie in Sharing Customer Data

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March 24th, 2015
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