Mediaboss Marketing

October 18, 2021

PRESS RELEASE

Apple introduces HomePodmini in new bold and expressive colors

HomePodmini delivers impressive sound, works seamlessly with iPhone, features the intelligence of Siri, and is the foundation for any smart home

CUPERTINO, CALIFORNIAApple today introduced HomePod mini in three bold new colors yellow, orange, and blue giving users more ways to express their personality and style in any space. At just 3.3 inches tall, HomePod mini offers a great music-listening experience, the intelligence of Siri, and smart home capabilities, with privacy and security built in. Its seamless integration across Apples products and services make HomePod mini the ultimate smart speaker for anyone with an Apple device. HomePod mini will be available in these new colors, along with white and space gray, with color-matched details throughout, including the tinted touch surface, mesh fabric, volume icons, and woven power cable, starting in November for just $99.

HomePod mini sounds incredible, and with access to more than 90 million songs in the global Apple Music catalog and deep integration with your Apple devices, its the must-have smart speaker for iPhone users, said Bob Borchers, Apples vice president of Worldwide Product Marketing. With new vibrant colors, HomePod mini fits in even more places and delivers amazing sound, the power of Siri, and simple and secure smart home controls, all while protecting your privacy.

Big Sound in a Compact Speaker

HomePod mini uses computational audio to provide a rich and detailed acoustic experience and deliver peak performance. To achieve big sound out of such a compact design, the Apple S5 chip runs advanced software to analyze the unique characteristics of the music. It also applies complex tuning models to optimize loudness, adjust the dynamic range, and control the movement of the driver and passive radiators, all in real time. HomePod minis full-range driver, premium neodymium magnet, and pair of force-cancelling passive radiators enable it to produce deep bass and crisp high frequencies.

An Apple-designed acoustic waveguide directs the flow of sound down and out the bottom of the speaker for an immersive 360-degree audio experience. This design not only preserves richness and clarity, but makes it easy to place HomePod mini anywhere in a room and enjoy amazing sound from every angle. When placed in multiple rooms, HomePod mini speakers allow users to play the same music throughout the house, all in perfect sync, or a different song in every room. Placing two HomePod mini speakers in the same room creates a stereo pair for an even more immersive experience when listening to music. A three-microphone array listens for Hey Siri, and a fourth inward-facing microphone helps cancel out sound coming from the speaker to improve Siris ability to hear voice requests when music is playing.

Apple Music Voice on HomePodmini

HomePod mini is designed to work with Apple Music, Apple Podcasts, thousands of radio stations including the award-winning Apple Music 1 station, and popular music services like Pandora, Deezer, and others, providing entertainment for everyone.1 Apple Music offers more than 90 million songs, all curated by world-class experts and tastemakers; thousands of curated playlists, including hundreds created specifically for the Apple Music Voice Plan; and more than 25,000 exclusive radio episodes and other original content. With the introduction of this new subscription tier, even more people will have access to this incredible catalog, hands-free, just by asking Siri.2

Ultimate Smart Speaker for iPhone Users

When listening to music or podcasts, or taking a phone call, users can seamlessly hand off the audio without missing a beat by bringing their iPhone close to HomePod mini. The experience gets more magical with any U1-equipped iPhone with visual, audible, and haptic effects that make it feel like the devices are physically connected as sound flows from one to another. If nothing is playing on HomePod mini, personalized listening suggestions will automatically appear on iPhone when it is near the speaker, and instant controls are available without needing to unlock iPhone.3

Powerful Intelligent Assistant

With the intelligence of Siri, HomePod mini delivers a personalized and deeply integrated experience for iPhone customers. Siri can recognize the voices of up to six different household members, tailor music and podcasts to their preferences, and respond to personal requests, like reading their messages, reminders, notes, and calendar appointments, or making and answering phone calls.4 Siri also provides users a personal update for a quick snapshot of their day. Users can ask Hey Siri, whats my update? to hear the latest news, weather, traffic, reminders, and calendar appointments with a single request.

Effortless Smart Home Control

HomePod mini makes controlling smart home accessories effortless with simple voice commands for Siri to turn off the lights, change the temperature, lock the doors, set a scene, or control devices at specific times. Users can also get hands-free help by talking directly to various smart home accessories enabled with Siri. By design, Siri-enabled accessories will relay requests through a users HomePod mini on the same network, providing the level of privacy customers expect from Apple.

Intercom gives people a quick and easy way to connect at home. Users can send an Intercom message from one HomePod mini to another whether in a different room, a specific zone, or multiple rooms throughout the home and their voice message will automatically play on the designated HomePod mini. Intercom even works with iPhone, iPad, Apple Watch, AirPods, and CarPlay, so everyone in the household can get Intercom notifications and send Intercom messages from the backyard, on their way home, or while out and about.

Designed with Privacy and Security in Mind

Privacy and security are fundamental to the design of Apple hardware, software, and services. With HomePod mini, only after Hey Siri is recognized locally on the device, or the user activates Siri by touch, will any information be sent to Apple servers. Requests are not associated with the users Apple ID, nor is personal information used for Apples advertising purposes or sold to other organizations. HomePod mini works with iPhone to complete requests for messages and notes on the device without revealing that information to Apple.

Additional Features

HomePod mini and the Environment

HomePod mini was designed with the environment in mind and supports Apples plans to have net-zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles, by 2030. HomePod mini utilizes 99 percent recycled rare earth elements, with the neodymium magnet in the speaker driver utilizing 100 percent recycled rare earth elements. The seamless mesh fabric is made with more than 90 percent recycled plastic, and all of the packaging wood fibers are from responsibly managed forests or recycled sources. HomePod mini is also free of mercury, BFRs, PVC, and beryllium.

HomePod mini uses power-efficient components and software that can intelligently power them down during periods of inactivity. For example, through optimized power management features and a high-efficiency power supply, HomePod mini has been designed to be efficient in its Low Power Mode, where the majority of time is spent. HomePod mini consumes 75 percent less energy than the stringent requirements for ENERGY STAR.

Pricing and Availability

About Apple

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apples five software platforms iOS, iPadOS, macOS, watchOS, and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts

Jacqueline Roy

Apple

jacqueline_roy@apple.com

(408) 862-4386

Nadine Haija

Apple

nhaija@apple.com

Apple Media Helpline

media.help@apple.com

(408) 974-2042

The rest is here:
Apple introduces HomePod mini in new bold and expressive colors - Apple Newsroom