Mediaboss Marketing

What Is Machine Learning?

Machine learning is theconcept that a computer program can learn and adapt to new data without human interference. Machine learning is a field of artificial intelligence (AI) that keeps a computers built-in algorithms current regardless of changes in the worldwide economy.

Various sectors of the economy are dealing with huge amounts of data available in different formats from disparate sources. The enormous amount of data, known as big data, is becoming easily available and accessible due to the progressive use of technology. Companies and governments realize the huge insights that can be gained from tapping into big data but lack the resources and time required to comb through its wealth of information. As such, artificial intelligence measures are being employed by different industries to gather, process, communicate, and share useful information from data sets. One method of AI that is increasingly utilized for big data processing is machine learning.

The various data applications of machine learning are formed through a complex algorithm or source code built into the machine or computer. This programming code creates a model that identifies the data and builds predictions around the data it identifies. The model uses parameters built in the algorithm to form patterns for its decision-making process. When new or additional data becomes available, the algorithm automatically adjusts the parameters to check for a pattern change, if any. However, the model shouldnt change.

Machine learning is used in different sectors for various reasons. Trading systems can be calibrated to identify new investment opportunities. Marketing and e-commerce platforms can be tuned to provide accurate and personalized recommendations to their users based on the users internet search history or previous transactions. Lending institutions can incorporate machine learning to predict bad loans and build a credit risk model. Information hubs can use machine learning to cover huge amounts of news stories from all corners of the world. Banks can create fraud detection tools from machine learning techniques. The incorporation of machine learning in the digital-savvy era is endless as businesses and governments become more aware of the opportunities that big data presents.

How machine learning works can be better explained by an illustration in the financial world. Traditionally, investment players in the securities market like financial researchers, analysts, asset managers, individual investors scour through a lot of information from different companies around the world to make profitable investment decisions. However, some pertinent information may not be widely publicized by the media and may be privy to only a select few who have the advantage of being employees of the company or residents of the country where the information stems from. In addition, theres only so much information humans can collect and process within a given time frame. This is where machine learning comes in.

An asset management firm may employ machine learning in its investment analysis and research area. Say the asset manager only invests in mining stocks. The model built into the system scans the web and collects all types of news events from businesses, industries, cities, and countries, and this information gathered makes up the data set. The asset managers and researchers of the firm would not have been able to get the information in the data set using their human powers and intellects. The parameters built alongside the model extracts only data about mining companies, regulatory policies on the exploration sector, and political events in select countries from the data set. Saya mining company XYZ just discovered a diamond mine in a small town in South Africa, the machine learning app would highlight this as relevant data. The model could then use an analytics tool called predictive analytics to make predictions on whether the mining industry will be profitable for a time period, or which mining stocks are likely to increase in value at a certain time. This information is relayed to the asset manager to analyze and make a decision for his portfolio. The asset manager may make a decision to invest millions of dollars into XYZ stock.

In the wake of an unfavorable event, such as South African miners going on strike, the computer algorithm adjusts its parameters automatically to create a new pattern. This way, the computational model built into the machine stays current even with changes in world events and without needing a human to tweak its code to reflect the changes. Because the asset manager received this new data on time, they are able to limit his losses by exiting the stock.

View original post here:
Machine Learning Definition - Investopedia