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Organizations strive to implement efficient, scalable, cost-effective, and automated customer support solutions without compromising the customer experience. Generative artificial intelligence (AI)-powered chatbots play a crucial role in delivering human-like interactions by providing responses from a knowledge base without the involvement of live agents. These chatbots can be efficiently utilized for handling generic inquiries, freeing up live agents to focus on more complex tasks.

Amazon Lex provides advanced conversational interfaces using voice and text channels. It features natural language understanding capabilities to recognize more accurate identification of user intent and fulfills the user intent faster.

Amazon Bedrock simplifies the process of developing and scaling generative AI applications powered by large language models (LLMs) and other foundation models (FMs). It offers access to a diverse range of FMs from leading providers such as Anthropic Claude, AI21 Labs, Cohere, and Stability AI, as well as Amazons proprietary Amazon Titan models. Additionally, Knowledge Bases for Amazon Bedrock empowers you to develop applications that harness the power of Retrieval Augmented Generation (RAG), an approach where retrieving relevant information from data sources enhances the models ability to generate contextually appropriate and informed responses.

The generative AI capability of QnAIntent in Amazon Lex lets you securely connect FMs to company data for RAG. QnAIntent provides an interface to use enterprise data and FMs on Amazon Bedrock to generate relevant, accurate, and contextual responses. You can use QnAIntent with new or existing Amazon Lex bots to automate FAQs through text and voice channels, such as Amazon Connect.

With this capability, you no longer need to create variations of intents, sample utterances, slots, and prompts to predict and handle a wide range of FAQs. You can simply connect QnAIntent to company knowledge sources and the bot can immediately handle questions using the allowed content.

In this post, we demonstrate how you can build chatbots with QnAIntent that connects to a knowledge base in Amazon Bedrock (powered by Amazon OpenSearch Serverless as a vector database) and build rich, self-service, conversational experiences for your customers.

The solution uses Amazon Lex, Amazon Simple Storage Service (Amazon S3), and Amazon Bedrock in the following steps:

The following diagram illustrates the solution architecture and workflow.

In the following sections, we look at the key components of the solution in more detail and the high-level steps to implement the solution:

To implement this solution, you need the following:

To create a new knowledge base in Amazon Bedrock, complete the following steps. For more information, refer to Create a knowledge base.

Complete the following steps to create your bot:

Complete the following steps to add QnAIntent:

The Amazon Lex web UI is a prebuilt fully featured web client for Amazon Lex chatbots. It eliminates the heavy lifting of recreating a chat UI from scratch. You can quickly deploy its features and minimize time to value for your chatbot-powered applications. Complete the following steps to deploy the UI:

To avoid incurring unnecessary future charges, clean up the resources you created as part of this solution:

In this post, we discussed the significance of generative AI-powered chatbots in customer support systems. We then provided an overview of the new Amazon Lex feature, QnAIntent, designed to connect FMs to your company data. Finally, we demonstrated a practical use case of setting up a Q&A chatbot to analyze Amazon shareholder documents. This implementation not only provides prompt and consistent customer service, but also empowers live agents to dedicate their expertise to resolving more complex issues.

Stay up to date with the latest advancements in generative AI and start building on AWS. If youre seeking assistance on how to begin, check out the Generative AI Innovation Center.

Supriya Puragundla is a Senior Solutions Architect at AWS. She has over 15 years of IT experience in software development, design and architecture. She helps key customer accounts on their data, generative AI and AI/ML journeys. She is passionate about data-driven AI and the area of depth in ML and generative AI.

Manjula Nagineni is a Senior Solutions Architect with AWS based in New York. She works with major financial service institutions, architecting and modernizing their large-scale applications while adopting AWS Cloud services. She is passionate about designing cloud-centered big data workloads. She has over 20 years of IT experience in software development, analytics, and architecture across multiple domains such as finance, retail, and telecom.

Mani Khanuja is a Tech Lead Generative AI Specialists, author of the book Applied Machine Learning and High Performance Computing on AWS, and a member of the Board of Directors for Women in Manufacturing Education Foundation Board. She leads machine learning projects in various domains such as computer vision, natural language processing, and generative AI. She speaks at internal and external conferences such AWS re:Invent, Women in Manufacturing West, YouTube webinars, and GHC 23. In her free time, she likes to go for long runs along the beach.

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