Mediaboss Marketing

Peter Thiel appeared at a Zoom event one evening this past April in a familiar pose: his face sat tense and almost twitchy, and yet his voice radiated authority and calm. Even by Thiels rarefied standards, his main interviewer that evening, in a conversation hosted by the Nixon Foundation, was impressive: Mike Pompeo, Trumps former Secretary of State and a potential Presidential contender, who was treating the billionaire with deference while asking him the broadest of questions about the future of the U.S. and China. You spend a lot of time thinking and writing about the technology fight between the West and the ideas that the Chinese Communist Party puts forwardwhether thats disinformation or the capacity to move digits around the world, Pompeo said to Thiel, before asking the investor how the two powers compared, technologically. For anyone interested in who will hold power in the Republican Party in the near future, the event made for a stark tableau of clout. Pompeos eyes narrowed attentively as he listened to Thiel; the Trump national-security adviser, Robert OBrien, who had also been invited to ask questions, was nodding appreciatively beneath a formidable white coif.

Most of us, these days, operate downstream from one billionaire or another, and the most interesting and destabilizing parts of the Republican Party are operating downstream from Thiel, whose net worth Bloomberg recently estimated at more than six billion dollars. Eric Weinstein, who coined the term intellectual dark Web, is the managing director at Thiel Capital. (Man of many hats, Thiel said not long ago, when asked to describe Weinsteins role within his empire.) In 2015 and 2016, Thiel made a critical three-hundred-thousand-dollar donation to the campaign of Josh Hawley, who was then running for Missouri attorney general; once in office, Hawley had to answer questions about whether his announcement of an antitrust investigation into Google had anything to do with Thiel, an avowed opponent of the search giant. This year, Thiel has given ten million dollars to an outside group funding the Ohio Senate campaign of J. D. Vance, the venture capitalist who became famous as the author of the 2016 memoir Hillbilly Elegy, and a voice on behalf of the parts of America that globalization had left behind. (He is now a regular on Tucker Carlsons Fox News show.) Thiel donated ten million dollars to the Arizona U.S. Senate campaign of his own aide, Blake Masters, who co-authored one of his books and has mostly worked for Thiel since he graduated from Stanford Law, a decade ago; he gave roughly two million dollars to the failed 2020 Senate campaign of the hard-right anti-immigrationist Senate candidate Kris Kobach. There is no obvious party line among the Thielists, but they tend to share a couple of characteristics. They are interested in championing outr ideas and causes, and they are members of an American lite who nevertheless emphasize, in their politics, how awful lites have been for ordinary Americans.

The American right just now is in a state of nervous incoherence. Even the most basic questions (for democracy or against?) seem to trigger panicked, multidimensional calculations, with eyes always cast uncertainly at Mar-a-Lago. The temptation is to say that some of this uncertainty is ideological in naturethat, a decade ago, the organizing principle of conservatism was libertarianism (embodied by much of the Tea Party). Trump elevated a long-dormant nationalism that briefly energized the Party, and, after his loss, politicians are left trying to sort out which model still works. Thiel himself came out of the libertarian movement: he backed Ron Paul for President twice, and he donated lavishly to Pauls campaigns. But, like Hawley, Vance, and Kobach, Thiel developed a much more prominent role in service of Trumps nationalism, perhaps most of all in the address he gave, in 2016, to the Republican National Convention, in which he seemed bewildered by the fact that the astonishing prosperity he saw every day in Silicon Valley was not evident in Sacramento. Wait, wasnt Peter Thiel a libertarian? Reason magazine, the movements Bible, wondered in 2020. Thiel and the Thielists are a through line from the Partys recent past to its likely future; their persistence suggests that Trumps nationalism didnt represent as extreme a departure from the Partys prior libertarianism as it appeared to.

Before Peter Thiel was a billionaire, he had the biographical points of a pretty conventional Gen X young Republican. He was born in 1967, in Frankfurt, to a German family that followed his chemical-engineer father to jobs around the globe before settling in Northern California. As a teen-ager, Thiel was a mathematics prodigy who says he was comfortable taking contrarian positions early, supporting Ronald Reagan and opposing drug legalization in middle school. As an undergraduate, he founded the combative, conservative Stanford Review, and, after law school and a stint as an appellate clerk for a Reagan appointee, Thiel co-authored The Diversity Myth, in 1995, a book decrying mounting political correctness on campus. His career had scarcely begunafter a stint at a New York law firm, hed founded a small tech-investment company. But Thiel already had a fully formed political identity, and his rsum wasnt far from what you get from many Republican congressional candidates.

Silicon Valley was booming during the late nineties, and it did not take Thiel very long to have a huge hit, when he founded PayPal with a half-dozen friends and acquaintances. Thiels friends, George Packer wrote, in 2011, are, for the most part, like him and one another: male, conservative, and super-smart in the fields of math and logical reasoning. Thiel reportedly came out as gay to his friends in 2003 (he would be outed publicly by Gawker some years later, and went on to sponsor a lawsuit against the company). Thiel co-founded the defense-and-intelligence firm Palantir Technologies, in 2004; that same year, he became Facebooks first outside investor. Thiel donated to John McCains 2008 Presidential campaign after supporting Ron Paul in the primary, but his Republicanism received less attention than the fanciful, long-arc libertarian projects in which he invested: the Seasteading Institute (which aimed to build politically autonomous cities on platforms in international waters), the Machine Intelligence Research Institute (which wanted to insure that artificial intelligence was friendly to humans), and the Thiel Fellowship (which supported exceptionally talented young people in creating startup companies if they skipped, dropped out of, or took time off from college).

In 2012, Blake Masters, then a Stanford Law student, took a course on startups that Thiel taught, and published the notes on his Tumblr page, where they became a phenomenon. By 2014, Thiel and Masters had published the notes as a book, Zero to One, offering theories on startups and advice for founders. Reviewing it, Derek Thompson, of The Atlantic, said he thought it might be the best business book Ive read. Thiel and Masters emphasize the breadth of forces arrayed against any founder: In a world of gigantic administrative bureaucracies both public and private, searching for a new path might seem like hoping for a miracle. Actually, if American business is going to succeed, we are going to need hundreds, or even thousands of miracles. This would be depressing but for one crucial fact: humans are distinguished from other species by our ability to work miracles. We call these miracles technology.

In between slightly batty charts (one distinguishes between the definite optimism of societies like the U.S. in the nineteen-fifties and sixties and the indefinite pessimism of others, like present-day Europe), Thiel and Masters offer a vision of the founder that is patterned after Ayn Rands Atlas Shrugged, in which imaginative individuals are forced to fight through a society that is bureaucratized and stultifying in all its institutional forms. They wonder why the educational system compels people to strive for mediocre competence in many things instead of trying to be uniquely great at one thing, and bemoan the way large organizations stifle ideas. In Washington, libertarianism tends to take the form of a stark anti-government position, usually putting Republicans on the side of large businesses, which want to reduce their tax burden. But Thiels more elemental libertarianism casts big business as an opponent of progress. (The seeming paradox of Hawley and other members of an ideologically pro-business party routinely calling for the breakup of Google, Amazon, and Facebook on antitrust grounds may not be a paradox at allit may simply be Thielist.) The deepest quality of Thiel and Masterss book is its outsized vision of what a heroic individuala foundercan do. In a late chapter, they argue that successful founders tend to have the opposite qualities of those seen in the general populationthat they are, in some basic ways, differentand compare them to kings and figures of ancient mythology. In a section on Steve Jobs, Thiel and Masters write:

Apples value crucially depended on the singular vision of a particular person. This hints at the strange way in which the companies that create new technology often resemble feudal monarchies rather than organizations that are supposedly more modern. A unique founder can make authoritative decisions, inspire strong personal loyalty, and plan ahead for decades. Paradoxically, impersonal bureaucracies staffed by trained professionals can last longer than any lifetime, but they usually act with short time horizons. The lesson for business is that we need founders. If anything, we should be more tolerant of founders who seem strange or extreme; we need unusual individuals to lead companies beyond mere incrementalism.

The heightened vision of what a single leader can do, the veneration for more ancient and direct forms of leadership, the praise for authoritative decision-making and disdain for bureaucraciesits a short hop from here to the Donald Trump of I alone can fix it.

During Trumps 2016 Presidential campaign, Thiel appeared to be developing some alliances with the far right: BuzzFeed News later reported that he had hosted a dinner that included a prominent white nationalist, Kevin DeAnna; that story also noted that Thiel had backed the startup of a prominent far-right blogger named Curtis Yarvin, known online as Mencius Moldbug. But by the summer of 2020 Thiel, like many other Republican funders, had tired of the President. The Wall Street Journal reported that he was not backing Trumps relection campaign, which he found so chaotic that he privately termed it the S.S. Minnow.

By Thiels own account, his libertarianism had evolved. When I was in college, in the nineteen-eighties, I used to think that libertarianism was a timeless and eternal thing. It was just these absolute truths for all places in all times. And Ive now come to think that there are certain contexts when its more true or less true, Thiel said, in a long interview with Dave Rubin, the comedian and libertarian commentator, who is a mainstay of the intellectual dark Web. If you had an incredibly well-functioning government and politics, he went on, libertarian principles seemed less relevant. When Rand wrote Atlas Shrugged, in the nineteen-fifties, it felt like it was crazy, Thiel said. America was booming, and yet the books were so bleak, so pessimistic. It was so busted, so broken. When I first read them in the late eighties it still felt pretty crazy. And then, the last decade, it in many ways felt much more correct. He remembered the vision of Detroit that Rand had conjured: Detroit was sort of falling apart, someone was farming in the middle of the cityand this was 1957, it was sort of a crazy thing, and its disturbingly more true today.

For a long time, Thiels venture firm had a slogan on its Web site: We wanted flying cars, instead we got 140 characters. Even if many elements of Thiels politics were not a good match for Trumps, they both were sure that the outlook was bleak. In 2011, Thiel published an essay in National Review titled The End of the Future. In a 2018 debate with his old PayPal friend Reid Hoffman, now more famous as the co-founder of LinkedIn, Thiel suggested that differing views on the technological future shaped political categories. Thiel said, The rough political mapping I would give on this tripartite division is, the centrist establishment in this country is accelerationistthat would be Clinton, that would be the Bush family. Obama was broadly in this camp. Theres a non-establishment leftthat would be inequality, which is the Sanders line. Then the non-establishment right, which Trump represented, thats stagnation. Make America Great Again is very offensive to people in Silicon Valley, because youre telling people in Silicon Valley that the futures not progressing.

Excerpt from:
The Rise of the Thielists - The New Yorker