Mediaboss Marketing

Watch video above: Jackson Proskow looks at the claims made in the latest round of campaign ads and explains why ads are important to a campaign.

TORONTO The Liberals, Progressive Conservatives and NDP marked the end of a two-week blackout on election advertising yes, its only been two weeks. Just four more to go! by releasing their own ads.

The NDP attacked the Liberals; the Liberals attacked the Tories; the Tories, who spent the last three years criticizing the Liberals, focused on their jobs plan.

But the statements made in each ad, despite their tone, may not be entirely true.

The Liberals

Tim Hudak wants to make classrooms more crowded, cut teachers and health care and somehow make our economy grow by firing 100,000 people.

Wynne spends most of her 30-second television ad spouting vague statements about their plan; creating jobs, investing in transit, creating fair pensions.

She takes a shot at Hudak though, claiming he will fire 100,000 people. But thats not entirely accurate.

Tim Hudak does plan to reduce the government payroll by 100,000. But he wont be handing out 100,000 pink slips. Instead he hopes to use attrition: when employees retire, many of these positions will not be filled.

We still dont know how many people will be fired outright and how many positions will be left vacant, or where Hudak will find these vacancies if not from health-care workers or the police, as he has promised. His team says it will include municipal workers as well as those on the provinces payroll.

Link:
Reality check: Dissecting the claims of campaign ads