Mediaboss Marketing

One day in March 2015, I sat in a theater in New York City and took careful notes as a series of personages led by Hillary Clinton and Melinda Gates described the dazzling sunburst of liberation that was coming our way thanks to entrepreneurs, foundations and Silicon Valley. The presentation I remember most vividly was that of a famous TV actor who rhapsodized about the wonders of Twitter, Facebook and the rest: No matter which platform you prefer, she told us, social media has given us all an extraordinary new world, where anyone, no matter their gender, can share their story across communities, continents and computer screens. A whole new world without ceilings.

Six years later and liberals cant wait for that extraordinary new world to end. Today we know that social media is what gives you things like Donald Trumps lying tweets, the QAnon conspiracy theory and the Capitol riot of 6 January. Social media, we now know, is a volcano of misinformation, a non-stop wallow in hatred and lies, generated for fun and profit, and these days liberal politicians are openly pleading with social medias corporate masters to pleez clamp a ceiling on it, to stop people from sharing their false and dangerous stories.

A reality crisis is the startling name a New York Times story recently applied to this dismal situation. An information disorder is the more medical-sounding label that other authorities choose to give it. Either way, the diagnosis goes, we Americans are drowning in the semiotic swirl. We have come loose from the shared material world, lost ourselves in an endless maze of foreign disinformation and rightwing conspiracy theory.

In response, Joe Biden has called upon us as a nation to defend the truth and defeat the lies. A renowned CNN journalist advocates a harm reduction model to minimize information pollution and deliver the rational views that the public wants. A New York Times writer has suggested the president appoint a federal reality czar who would help the Silicon Valley platform monopolies mute the siren song of QAnon and thus usher us into a new age of sincerity.

These days Democratic politicians lean on anyone with power over platforms to shut down the propaganda of the right. Former Democratic officials pen op-eds calling on us to get over free speech. Journalists fantasize about how easily and painlessly Silicon Valley might monitor and root out objectionable speech. In a recent HBO documentary on the subject, journalist after journalist can be seen rationalizing that, because social media platforms are private companies, the first amendment doesnt apply to them and, I suppose, neither should the American tradition of free-ranging, anything-goes political speech.

In the absence of such censorship, we are told, the danger is stark. In a story about Steve Bannons ongoing Trumpist podcasts, for example, ProPublica informs us that extremism experts say the rhetoric still feeds into an alternative reality that breeds anger and cynicism, which may ultimately lead to violence.

In liberal circles these days there is a palpable horror of the uncurated world, of thought spaces flourishing outside the consensus, of unauthorized voices blabbing freely in some arena where there is no moderator to whom someone might be turned in. The remedy for bad speech, we now believe, is not more speech, as per Justice Brandeiss famous formula, but an extremism expert shushing the world.

What an enormous task that shushing will be! American political culture is and always has been a matter of myth and idealism and selective memory. Selling, not studying, is our peculiar national talent. Hollywood, not historians, is who writes our sacred national epics. There were liars-for-hire in this country long before Roger Stone came along. Our politics has been a bath in bullshit since forever. People pitching the dumbest of ideas prosper fantastically in this country if their ideas happen to be what the ruling class would prefer to believe.

Debunking was how the literary left used to respond to Americas Niagara of nonsense. Criticism, analysis, mockery and protest: these were our weapons. We were rational-minded skeptics, and we had a grand old time deflating creationists, faith healers, puffed-up militarists and corporate liars of every description.

Censorship and blacklisting were, with important exceptions, the weapons of the puritanical right: those were their means of lashing out against rap music or suggestive plays or leftwingers who were gainfully employed.

What explains the clampdown mania among liberals? The most obvious answer is because they need an excuse. Consider the history: the right has enjoyed tremendous success over the last few decades, and it is true that conservatives capacity for hallucinatory fake-populist appeals has helped them to succeed. But that success has also happened because the Democrats, determined to make themselves the party of the affluent and the highly educated, have allowed the right to get away with it.

There have been countless times over the years where Democrats might have reappraised this dumb strategy and changed course. But again and again they chose not to, blaming their failure on everything but their glorious postindustrial vision. In 2016, for example, liberals chose to blame Russia for their loss rather than look in the mirror. On other occasions they assured one another that they had no problems with white blue-collar workers until it became undeniable that they did, whereupon liberals chose to blame such people for rejecting them.

And now we cluck over a lamentable information disorder. The Republicans didnt suffer the landslide defeat they deserved last November; the right is still as potent as ever; therefore Trumpist untruth is responsible for the malfunctioning public mind. Under no circumstances was it the result of the Democrats own lackluster performance, their refusal to reach out to the alienated millions with some kind of FDR-style vision of social solidarity.

Or perhaps this new taste for censorship is an indication of Democratic healthiness. This is a party that has courted professional-managerial elites for decades, and now they have succeeded in winning them over, along with most of the wealthy areas where such people live. Liberals scold and supervise like an offended ruling class because to a certain extent thats who they are. More and more, they represent the well-credentialed people who monitor us in the workplace, and more and more do they act like it.

What all this censorship talk really is, though, is a declaration of defeat defeat before the Biden administration has really begun. To give up on free speech is to despair of reason itself. (Misinformation, we read in the New York Times, is impervious to critical thinking.) The people simply cannot be persuaded; something more forceful is in order; they must be guided by we, the enlightened; and the first step in such a program is to shut off Americas many burbling fountains of bad takes.

Let me confess: every time I read one of these stories calling on us to get over free speech or calling on Mark Zuckerberg to press that big red mute button on our political opponents, I feel a wave of incredulity sweep over me. Liberals believe in liberty, I tell myself. This cant really be happening here in the USA.

But, folks, it is happening. And the folly of it all is beyond belief. To say that this will give the right an issue to campaign on is almost too obvious. To point out that it will play straight into the rights class-based grievance-fantasies requires only a little more sophistication. To say that it is a betrayal of everything we were taught liberalism stood for a betrayal that we will spend years living down may be too complex a thought for our punditburo to consider, but it is nevertheless true.

Read this article:
Liberals want to blame rightwing 'misinformation' for our problems. Get real - The Guardian