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The Bud Light controversy rumbles as the beer brand broke its silence on social mediawith would-be boycotters responding with fury.

Earlier in April, Bud Light faced widespread criticism and calls for a boycott of its products after it sent personalized merch to transgender influencer and actress Dylan Mulvaney.

Bud Light's parent company, Anheuser-Busch, faced calls for a boycott on all of its products as its stock sat untouched on store shelves, some people destroyed its goods, its share price dropped and celebrities weighed in on the debate.

Outspoken Republican Kid Rock fired an assault rifle at multiple Bud Light cans in a viral video, while comedian and podcast host Joe Rogan called the whole ordeal "goofy."

The dispute over transgender brand ambassadors is symbolic of a wider debate about the inclusion of transgender women in female issues and spaces. Some say transgender women should be treated the same as other women, while others say they are different and that hard-won women's rights must be protected.

Throughout the discussion, Bud Light and Anheuser-Busch have remained relatively quiet, with Bud Light only posting its first social media post on Friday, April 14.

"TGIF?" the official Bud Light account tweeted out tentatively. The tweet received a couple of thousand likes, a few thousand retweets and over 25,000 comments.

The busy comment section was filled with people still seemingly furious about the collaboration with Mulvaney, people mocking those people, and typically for the internet, jokes and memes.

"Stop promoting transgender ideology," stated Stephen Miller, former senior adviser to Donald Trump.

Polish politician and member of parliament Dominik Tarczyski weighed in within the comment section to Bud Light's tweet. He wrote: "NO! Thank you."

British TV journalist and self-professed publican Adam Brooks suggested it was too late for Bud Light now. "Nah. You've blown it," he wrote.

Just as a viral video suggested Bud Light stands for something else, ("B**** you don't like it? Go home then") many popular comments made a new acronym out of the TGIF comment. "That Guy Isn't Female," wrote @MattsIdeaShop, and many other Twitter users, including member of the Oklahoma Senate, Nathan Dahm.

American lawyer and Republican Party official Harmeet K. Dhillon also made her feelings clear with a brief acronym of her own. "GTH," which we can safely assume stands for "Go To Hell." Later across the weekend, Dhillon added on Twitter: "Dylan Mulvaney controversy at Anheuser-Busch is giving the company a bitter sip of woke."

Psychologist and right-wing social media presence Jordan Peterson also weighed in over the weekend.

He called for a "boycott" for Budweiser and Nike. The sports brand was also slammed after it hired Mulvaney to advertise its new range of sports bras. He also shared a link to a free service offering "woke alerts" to people who want to be aware when a company "caves to the woke mob," as put by the team behind the service.

But some Twitter users took umbrage with the outrage. Damon Gonzalez wrote: "Karens are mad. Lol. F'ing hypocritical cancel culture snowflakes." And Smedley G. added: "Look at all these fragile conservative snowflakes. So emotional. After 30 or so failed boycotts in the past decade, they feel this one is going to work. Isn't that cute?"

On the same day that the Bud Light account shared its "TGIF?" message, the official account for Anheuser-Busch issued a statement from its CEO, Brendan Whitworth.

After discussing the history of the Anheuser-Busch brand, Whitworth suggested he was "focused on building and protecting" the brand's heritage.

"I care deeply about this country, this company, our brands and our partners," he wrote, ending with: "Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation."

This statement was also mocked by social media users and comedians such as Rob Delaney and the Hodgetwins. They pointed out that the best comments are available to read under the hidden replies feature, which was filled with angry messages aimed at the brand.

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Internet Slams Bud Light's Response After Weeks of Silence - Newsweek