Mediaboss Marketing

Introduction

Google is changing its algorithm every day. As we know Google is the most famous search engine on the internet and billions of pages are viewed through Google. Internet marketing has seen many changes in past decades.As a digital marketer, you need to beat your competitor to rank in Google. SEO plays an important role in this situation.

Internet marketing which is also referred to as online marketing or digital marketing is a term related to the marketing activities done online or with the help of the internet. It has a wide variety of metrics and tactics that makes internet marketing more profitable and a high-growth business model.

The main types of digital/internet marketing are listed below:

1. Content Marketing

2. Social Media Marketing

3. Paid ads

4. Affiliate Marketing

5. SEO (Search Engine Optimization)

6. Email Marketing

7. Influencer Marketing

In simple words to rank on Google, you have to make your website user-friendly. There are some techniques through which you can achieve this.

Keep it simple: The website should provide a simple yet effective UI so that the navigation becomes easier. The buttons and menus should be easily accessible including images and videos. Make the headings more appealing and make sure to use H1, H2, H3.tags.

The forms and password fields should be decent. The site should make an impact on your visitors so that they come again. It increases the crawling factor.

Reduce the extras: Make sure that your site provides value and did not disturb the users while reading any post. It irritates them and chances of re-visiting will decrease. Do not use pop-ups or advertise too much.

Link to originals: While linking any articles to any external link remember to link it with a similar topic and do not mislead the users to useless information.

As an online businessman, you need more traffic to get success to sell your products. There are many Ecommerce sites available but to master, this business, you need to deal with it smartly.

Do sponsorship: It makes the products more trustworthy. If you promote it through online Ads or Influencers. The more trust in the product, the more buyer.

Use Testimonials: The best way to sell more products is to get reviews from existing customers. Always use the review section on the product page.

Show deals: Give the buyers a deal for the products like Buy and get 20% OFF. This attracts more customers to your online stores which gradually increases the sharing of the deals and discounts through social media and word of mouth.

Make the checkout section smooth: The last part of online shopping is checkout. Provide a smooth checkout experience and should have different methods to pay like Debit/Credit card, Wallet, Paypal, Net banking, etc.Also, the page should be secured by SSL because the customers credentials safety is the utmost priority.

The website conversion rate is a crucial part to get success in an online business. Not everyone visiting your site becomes your customer. So, your site must include all the requirements like Support, Contact page, Policy, Call-to-Action.

If you are offering some services you should mention why it is unique and why they should go with it. If its a B2B site then you should apply all the marketing tactics because it is going to make a trust and relationship between marketers and clients.

The content requires a lot of work to be implemented. It has to be original and complying to take advantage. Higher the conversion rate, the higher the sale.

The number of customers you are closing a deal with is the conversion. Taking an example if out of 1000 customers you are closing 200 deals then the conversion rate is 20/1000= 0.02 * 100% = 2%

There are tons of email marketing platforms available where you can easily track your subscribers. Easy to integrate with your website and built-in campaigns. In their dashboard, one can visit the subscribers, un-subscribers, Bounce rate, conversion rate, and many insights.

Google Analytics is a great tool to measure all of your websites data and visualize it. It tells the traffic sources, no. of visitors, best-performing pages, demographics, live visitors, and much more. Setting up a Google Analytics account is easy. You can generate reports to compare. Also, find the organic traffic coming from Google and other search engines.

To beat your competition you should take every step very carefully. There are lots of mistakes people did not mind while starting internet marketing. It affects your performance thus impacts your website.

While internet technology is changing day-by-day you should be updated according to this. Your website needs to be more speed having great UX and optimized for mobile and other devices. Sticking with old methods will pull down you into the competition.

Start using CSS, internet-friendly images, keyword research, SEO, backlinks to improve site authority and performance. Your visitors depend on the reliability of your site.

In digital marketing, everything belongs to a niche. Without having your niche you cannot succeed in this field. You dont have to be a genius in all niches but for making a career you should know what you like. Your capability delivers performance to the users.

Although, being an internet marketer everyone tries to compete but understanding your users needs will make you successful. The ultimate thing is users and you are providing value so try not to digest it hard and work for users, not for the only internet.

Do you know? Amazon loses lots of customers daily if the website loads 1 sec. later than usual. Being a great website needs great performance speed. There are many methods to improve performance

1. Optimize images: The current internet needs more optimized images which takes less space but does not reduce the quality.

2. Using CSS: It is a great styling script to make the website faster, customizable, and appealing.

3. Reduce unused JavaScript: If the page has more JavaScripts attached it makes the website slow. Minimize the use of it as possible for better performance.

4. Refresh cache: Purging the cache will boost and fix the errors of the webpage. Try to purge it in some intervals or on a routine basis.

Internet marketing is changing day by day and people are facing more competition. If you follow some rules to set up your website and can optimize it for search engines then marketing through the internet can take your business to the next level.

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What is Internet Marketing? A Quick Introduction - TechZant