Top 15 Digital Marketing Software Tools To Try Out – Influencer Marketing Hub
Your digital marketing strategy is only as good as the tools that you use to execute it. The right digital marketing software tools can help you execute your plans more seamlessly and generate a bigger impact from your marketing efforts. In the process, these tools will also help you save time and resources while boosting productivity.
So to be exceptional at digital marketing, you also need to be equipped with the right tools. Weve shortlisted some of the top digital marketing software tools that you should consider adding to your toolkit. Plus, weve divided them based on different strategies to make your search even easier. Lets take a look.
Top
digital marketing software tools
2024
Price: Starts at $119.95/month
SEMrush is an all-in-one marketing platform thats particularly known for its SEO capabilities. The platform offers comprehensive tools for various aspects of SEO including keyword research, on-page SEO, link building, rank tracking, local SEO, and competitor SEO analysis. Using the keyword research tools, you can get an overview of any keyword, find the best keywords to use, and discover untapped opportunities.
Meanwhile, the on-page SEO tools conduct a site audit and provide you with ideas on how to make improvements. You can use the link building tools to analyze your current backlink profile, track competing backlink profiles, and acquire links from reputable sites. The other tools will let you keep track of your ranking, benchmark it against the competition, and improve your ranking in local searches.
Price: Paid plans start at $29/month
OptiMonk is a powerful popup builder that lets you deliver customized offers based on different stages of the customer journey. You can build your list by greeting first-time visitors with smart welcome popups, lucky wheel popups, and conversational popups. It also allows you to enhance visitor experience using smart product recommendations and shopping quiz popups.
This tool is perfect for driving conversions on your site as it lets you design popups to promote your best deals. You can deliver timely popups to offer free shipping, promote seasonal offers, or catch customers before they abandon their carts. OptiMonk also allows you to improve the customer journey using survey popups to collect feedback so you know exactly what needs to be optimized.
Price: Starts at $89/month
Sprout Social is one of the most powerful social media marketing and management platforms in the market. It offers comprehensive features to manage every aspect of your social media marketing effortsfrom listening to publishing to engagement to analytics. The listening tool lets you listen in on conversations about specific topics and brands so you can uncover trends and get a better understanding of your audience.
The publishing tool comes with a visual calendar that you can easily manage and edit by dragging and dropping cards between different dates and time slots. You can even schedule your posts to go out at specific times, especially by utilizing the optimal post timing suggestion. Sprout also comes with a universal inbox where you can monitor and respond to messages and comments across all your social media accounts.
Price: Paid plans start at $45/month
HubSpot is a powerful social CRM platform that comes with robust features for a number of marketing and sales functions. This includes email marketing, forms, contact management, ad management, and landing page reporting features. While you can get many of these features under the free plan, the marketing automation features are only accessible through the paid plans, which start at $45 per month.
It also lets you set up workflows to automate repetitive tasks and save time for more complex operations. This allows you to automate your email marketing campaigns so you can reach out to prospects at the right time based on dozens of triggers. You can also use automation workflows for scoring leads, tailoring content and offers, and scaling your outreach efforts.
Price: Starts at $16/month.
Omnisend provides a range of digital marketing features that make it an excellent tool especially for eCommerce businesses. With a user-friendly interface and advanced automation workflows, Omnisend makes it easy for marketers to create personalized, targeted campaigns across multiple channels including email, SMS, and push notifications.
The digital marketing platform also offers automation features that allow businesses to automate their sales funnel, sending timely and relevant campaigns through multiple channels to customers on autopilot. This saves time and effort while ensuring that customers are engaged with relevant content.
Custom landing page and subscription form creation are two other great features, enabling businesses to collect leads and build their email lists more efficiently. Omnisends digital marketing features make it an excellent choice for eCommerce businesses looking to improve their customer engagement and drive sales on autopilot.
Price: Based on database size
Marketo is a best-in-class automation software tool that helps you with attracting and converting prospects as well as growing your customer relationships. It comes with intelligent segmentation and allows you to prioritize the right audience. The platform lets you build automated workflows based on a number of triggers and filters. It also scores leads and accounts for you so you can quickly identify whom to prioritize.
Marketo offers AI-powered content suggestions to deliver the right content to the right people through the right channels. This automated personalization allows you to enhance the individual experience for each prospect and customer by providing them with offers that are most relevant to their needs.
Price: Starts at $99/month
Ahrefs is a powerful SEO tool that comes with all the features you need to improve your ranking and drive relevant organic traffic to your site. The dashboard gives you a high-level view of your performance and progress, helping you keep track of all your projects in one place. You can use the site audit tool to automatically scan your site for issues and identify opportunities for improvement.
Meanwhile, the site explorer tool looks at how the competition is faring in terms of keywords and backlinks. Next, the keyword explorer tool helps you discover some of the most relevant and profitable keywords to use on your site. The content explorer tool provides you with creative content ideas and opportunities for linking so you can boost your ranking. By combining all these capabilities, you can build a powerful SEO strategy to get on the first page of relevant search results pages.
Price: Starts at $14/month
OptinMonster is a leading lead generation software tool that comes with a host of features to turn website visitors into leads. This includes features like floating bars, scroll boxes, lightbox popups, geolocation targeting, exit intent detection, gamified wheels, and page-level targeting. All of these features enable you to engage your visitors with attractive offers so you can grow your mailing list or drive conversions.
With OptinMonster, you can create a visually stunning offer using pre-built templates and instantly engage your prospects. The tool comes with a powerful targeting and segmentation engine that allows you to personalize your offers and deliver them to the right people at the right time. You can even test different offers and designs to see which ones had the most impact on your audience, enabling you to get remarkable results.
Price: Starts at $9.99/month
Constant Contact is a digital marketing platform that comes with CRM and social media marketing capabilities. Its mostly known for its powerful email marketing solution as it offers comprehensive and easy-to-use features. You can choose from any of the pre-designed templates and customize them using the drag-and-drop email editor.
The platform lets you segment your list and automate your emails based on different behavioral triggers. This means you can automatically greet new subscribers with a welcome email or send a follow-up email if its been X amount of days since they opened the email. Constant Contact also lets you track your email marketing results in real-time so you can constantly make improvements and enhance your performance.
Price: Starts at $9/month
Moosend is one of the most powerful email marketing software tools in the market with robust features and an easy-to-use interface. It boasts a drag-and-drop email editor that allows users to easily customize pre-built templates and create stunning emails. It also allows you to A/B test your emails to see what works best. You can even segment your lists to deliver the most relevant offers to the right recipients.
The software also offers email automation templates and drag-and-drop automation editors to simplify your marketing automation. This allows you to send timely and relevant emails to drive conversions and engage your prospects. Moreover, you can even use Moosend to create eye-catching landing pages that align with each email to further improve the chances of conversions.
Price: On request
Optimizely is a digital marketing software tool for optimizing digital experiences to drive improved conversions. Its powerful A/B testing tool allows you to experiment with every aspect of your website to see what delivers the best results. Plus, the visual editor is easy to use, empowering your team to get started even without the need for a developer.
The platform lets you leverage experimentation and personalization so you can create experiences that are personalized to the preferences of each customer. You can deliver personalized offers, relevant content recommendations, and targeted messaging to drive conversions.
Price: Starts at $90/month
Unbounce is a landing page builder platform that allows you to create high-converting pages. It features an easy drag-and-drop editor that allows you to quickly put together attractive landing pages in minutes. One of the most impressive features is the dynamic text replacement feature, which automatically matches the landing page text based on each visitors search terms to improve the likelihood of converting.
Unbounce lets you run A/B tests to see how well each variation of your landing page resonates with your visitors. You can then make adjustments based on the results so you can increase conversions. The platform also provides you with different targeting tools so you can customize the offer based on location, referral source, and browsing history.
Price: Paid plans start at $13.99/month
Whether its for an Instagram post or a newsletter, visuals are an important part of digital marketing. This is why it helps to use a graphic creation tool like Canva to create stunning visuals for your digital marketing efforts. The platform is free to use, although you may want to upgrade to a Pro plan to access tools like brand kits and content planners.
Canva offers tons of pre-designed templates sorted by the purpose of your design. This includes platform-specific social media posts, YouTube thumbnails, logos, and even videos. For brands, the brand kit is a great way to maintain consistency with your visuals. You can create a kit by adding logos, brand fonts, brand colors, and color palettes.
Price: Paid plans start at $16/month
Venngage is another powerful graphic design tool, mostly known for its infographic design features. The tool lets you design stunning infographics using pre-built templates that can be customized with your choice of backgrounds, illustrations, colors, fonts, and icons. Moreover, you can collaborate with your team using the real-time editing and collaboration tools.
Like Canva, this tool is free to use, but you can access more premium features by upgrading to a paid plan starting at $16 per month. Venngage also offers tons of templates and editing tools for different design projects such as ebooks, presentations, white papers, diagrams, roadmaps, coupons, and social media posts.
Price: Starts at $49/month
Hootsuite is another comprehensive social media marketing and management tool. It allows you to manage all your customer care channels in one place including SMS, WhatsApp, and live chat in addition to social media and apps. Hootsuite also offers integrations for all major social media channels such as TikTok, Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest.
The platform comes with a visual calendar to easily plan your publishing schedule. It also lets you schedule your posts to automatically go out at specific times. Hootsuites monitoring features lets you stay on top of upcoming trends whereas the engagement tool allows you to address all your incoming messages instantly. The platform even allows you to manage your paid ads easily from one place.
From tools that let you automate different marketing activities to tools that let you design stunning landing pages that convertthere are a number of tools with different capabilities that you need in your digital marketing toolkit. Make the most of our list to get a better sense of what you might need. Then look at your existing toolkit to assess what you need and find the best digital marketing software tools that fit within your budget.
About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.
Read the original post:
Top 15 Digital Marketing Software Tools To Try Out - Influencer Marketing Hub
- Hilarious new TikTok advertising trend is peak Gen Z - Creative Bloq - May 1st, 2024 [May 1st, 2024]
- Sports partnerships in the era of streaming services - Optimising Digital and Offline Marketing - Indiantelevision.com - May 1st, 2024 [May 1st, 2024]
- The Bliss Group opens London Office to Support Clients in the UK - Martechcube - May 1st, 2024 [May 1st, 2024]
- Satellite Internet Market Poised for Remarkable Growth, Forecasted to Reach USD 162.04 Billion by 2030 As R... - WhaTech - April 9th, 2024 [April 9th, 2024]
- The AI Revolution: News and Tools for Business with Melih Oztalay - mitechnews.com - April 8th, 2024 [April 8th, 2024]
- Top 16 eCommerce Web Development Companies To Grow Your Sales - Influencer Marketing Hub - April 8th, 2024 [April 8th, 2024]
- Top 100 Digital Marketing Interview Questions and Answers for 2024 - Simplilearn - March 28th, 2024 [March 28th, 2024]
- Connecting the Dots: The Role of Affiliate Platforms in Modern Marketing - Luxury Lifestyle Magazine - March 28th, 2024 [March 28th, 2024]
- Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028,shift in consumer behavior ... - PR Newswire - March 28th, 2024 [March 28th, 2024]
- Digital Marketing Market Size To Grow With A CAGR Of 11.8% During 2024-2032 - WhaTech - March 20th, 2024 [March 20th, 2024]
- Google Assistant's evolution: Is this the new search? - Napa Valley Register - February 6th, 2024 [February 6th, 2024]
- China's Temu in US online ads blitz in challenge to Amazon - Financial Times - February 6th, 2024 [February 6th, 2024]
- Overcoming Entrepreneurial Fear: Essential Strategies for New Business Owners - December 28th, 2023 [December 28th, 2023]
- Who Is Ross Kernez, the Internet Marketing Expert? - OK! - November 9th, 2023 [November 9th, 2023]
- Athletic Brewing Company Partners with Viral Internet Granny to ... - PR Newswire - November 9th, 2023 [November 9th, 2023]
- The Current State of AI - Elmhurst College - November 9th, 2023 [November 9th, 2023]
- The Tech Stocks That Will Eventually Become the New Magnificent ... - InvestorPlace - November 9th, 2023 [November 9th, 2023]
- Wilkinsburg tries to demolish 'deplorable' buildings, avoid ... - TribLIVE - November 9th, 2023 [November 9th, 2023]
- Atlas 5 launches Amazon Kuiper satellites for tests of space-based ... - Spaceflight Now - October 11th, 2023 [October 11th, 2023]
- Internet of Medical Things (IoMT) Market Size to Surpass USD ... - GlobeNewswire - October 11th, 2023 [October 11th, 2023]
- Federal Judge Throws Out $32.5 Million Win For Sonos Against ... - Slashdot - October 11th, 2023 [October 11th, 2023]
- [New Report] Internet of Things in Retail Market Set to Surge ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- Global Consumer Internet of Things (IoT) Market Size to Reach USD ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- Team Internet Group looks to AI initiatives to drive digital marketing ... - Proactive Investors UK - September 7th, 2023 [September 7th, 2023]
- The global internet of medical thing market is expected to reach an ... - GlobeNewswire - September 7th, 2023 [September 7th, 2023]
- How SRK's Jawan is winning the brand integration 'jung' - Exchange4Media - September 7th, 2023 [September 7th, 2023]
- Reshaping biopharma marketing with point-of-care messaging - MM+M Online - September 7th, 2023 [September 7th, 2023]
- The Truth About Gigs, Gs and Other Internet Marketing Jargon - Forest Grove News times - August 28th, 2023 [August 28th, 2023]
- Fall SCORE Webinars Can Help Keep Your Business Out Front - VISTA.Today - August 28th, 2023 [August 28th, 2023]
- St International Holdings Company Limited Announces Executive ... - Marketscreener.com - August 28th, 2023 [August 28th, 2023]
- This agency's 'clean graffiti' is stunning the internet - Creative Bloq - August 28th, 2023 [August 28th, 2023]
- Semiconductor Wireless Sensor Internet of Things Market Size to ... - Taiwan News - August 28th, 2023 [August 28th, 2023]
- Enabling innovation: Microsoft at Automotive News World Congress ... - Microsoft - August 28th, 2023 [August 28th, 2023]
- Best imaXcash Affiliates Review | Massive 70% Rev Share on ... - Born2Invest - August 28th, 2023 [August 28th, 2023]
- Proceed Innovative Reaches One Year Anniversary as the Preferred ... - PR Web - August 1st, 2023 [August 1st, 2023]
- Innovative Marketing Expands Internet Marketing Service in Houston ... - Digital Journal - August 1st, 2023 [August 1st, 2023]
- Industrial Internet Market is Expected to Reach at a CAGR of 9.40 ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Internet of Vehicles Market Size to Hit USD 678.94 Billion by 2030 ... - GlobeNewswire - August 1st, 2023 [August 1st, 2023]
- Internet Protocol (IP) TV Market is Set to Experience a Revolutionary ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Internet of Everything (IoE) Market A Comprehensive Study Explores ... - Taiwan News - August 1st, 2023 [August 1st, 2023]
- Navigating the internet of (too many) things: contending with digital ... - Transform magazine - August 1st, 2023 [August 1st, 2023]
- Internet Of Things (IoT) Device and Service Market Biggest ... - University City Review - August 1st, 2023 [August 1st, 2023]
- Alabama's Statewide Broadband Expansion Update Elmore ... - Elmore Autauga News - August 1st, 2023 [August 1st, 2023]
- Japan's Population Drops by Nearly 800,000 With Falls in Every ... - Slashdot - August 1st, 2023 [August 1st, 2023]
- The Weekly Listen: Will Threads replace Twitter, is the internet ... - Insider Intelligence - July 19th, 2023 [July 19th, 2023]
- Can Internet 'It Girl' Mia Khalifa Build a Lasting Business? - The Business of Fashion - July 19th, 2023 [July 19th, 2023]
- The omnichannel magic of connected TV - Search Engine Land - July 19th, 2023 [July 19th, 2023]
- Marketing Automation Software Market Revenues to Reach USD ... - GlobeNewswire - July 9th, 2023 [July 9th, 2023]
- India's first hospitality-focused agency, Internet Moguls is leading the ... - Tourism Breaking News - July 9th, 2023 [July 9th, 2023]
- FutureTech and Criteo Partnership: A Potential Advertising ... - TechCabal - July 9th, 2023 [July 9th, 2023]
- 10 things you hate about Google Analytics 4 - MarTech - July 9th, 2023 [July 9th, 2023]
- Leveraging the power of digital marketing in health care - Medical Economics - July 6th, 2023 [July 6th, 2023]
- It's time to expect more from EHRs - Medical Economics - July 6th, 2023 [July 6th, 2023]
- Digital Marketing Expert Empowers Small Business Owners - Northeastern University - July 6th, 2023 [July 6th, 2023]
- 10 things we hate about Google Analytics 4 - Search Engine Land - July 6th, 2023 [July 6th, 2023]
- Physician compensation going up in primary care - Medical Economics - July 6th, 2023 [July 6th, 2023]
- Here's to 30 years of navigating the digital seas with one of ... - Castanet.net - July 6th, 2023 [July 6th, 2023]
- DBS' digital banking disruption caused by 'human error', according ... - Marketing Interactive - July 6th, 2023 [July 6th, 2023]
- To Improve Privacy, Apple to Strip Tracking Parameters From ... - PCMag - June 9th, 2023 [June 9th, 2023]
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing ... - MediaPost Communications - June 9th, 2023 [June 9th, 2023]
- The Internet of Behavior and its Impact on Marketing Strategies - CityLife - June 9th, 2023 [June 9th, 2023]
- Unleashing the potential of digital transformation and the role of TEF ... - The Tony Elumelu Foundation - June 9th, 2023 [June 9th, 2023]
- Published book presents 10 essays about the nuances of individual ... - PR Web - June 9th, 2023 [June 9th, 2023]
- Global Online Reputation Management Market is Segmented by ... - KaleidoScot - June 9th, 2023 [June 9th, 2023]
- Scott Wilson Joins Big Rig Media as VP of Digital Marketing ... - RV Business - June 7th, 2023 [June 7th, 2023]
- US Surgeon General Sounds the Alarm on Harmful Social Media ... - Boston University - June 7th, 2023 [June 7th, 2023]
- Temple's web collaboration center strengthens brand and user ... - Temple University News - June 7th, 2023 [June 7th, 2023]
- This 26-year-old went from trading Air Jordans to starting three ... - Morningstar - June 7th, 2023 [June 7th, 2023]
- The Looming Algorithmic Divide: Navigating the Ethics of AI - Knowledge@Wharton - June 7th, 2023 [June 7th, 2023]
- Ikea invests in Auckland plastics deep tech firm Nilo - Stuff - June 7th, 2023 [June 7th, 2023]
- How Miguel's 'Sure Thing' Topped Pop Airplay 12 Years After Its ... - Billboard - May 27th, 2023 [May 27th, 2023]
- Global Online Reputation Management Market is Segmented by ... - The Navajo Post - May 27th, 2023 [May 27th, 2023]
- Why podcasters are selling subscriptions through third-party vendors - Digiday - May 27th, 2023 [May 27th, 2023]
- What are the Fundamentals of Digital Marketing? - Southern New Hampshire University - May 26th, 2023 [May 26th, 2023]
- Developing an Effective Online Presence Made Easier with Texas ... - Digital Journal - May 26th, 2023 [May 26th, 2023]
- Yay or nay? Pride campaigns the internet has loved and hated in 2023 - Marketing Interactive - May 26th, 2023 [May 26th, 2023]
- Salary and Career: Kathleen Voboril can make martech sing - MarTech - May 26th, 2023 [May 26th, 2023]
- Give Your Business a Boost with These May SCORE Programs - VISTA.Today - May 26th, 2023 [May 26th, 2023]
- Comparing Different Types of Canning Lids Mother Earth News - Mother Earth News - May 26th, 2023 [May 26th, 2023]
- Five years in, the GDPR has had a double-edged impact on the ad ... - Digiday - May 26th, 2023 [May 26th, 2023]
Tags: