Mediaboss Marketing

Jersey City, NJ (PRWEB) October 15, 2013

Jonathan Goodman, professor at The School of Internet Marketing and president of Halyard Consulting, will be speaking on the subject of Schema at one of the conferences at PubCon 2013. This session will take place Tuesday, October 22, 2013 from 10:15am to 11:25am.

Goodman will talk about what schema is and how it affects small and medium businesses. During Goodman's presentation, he will discuss the basics of schema and how it benefits a website in search results. He explains the difference in what the user sees versus what search engines see.

"Schema can affect many aspects of search, including products and events. Businesses that can utilize it correctly will improve their site's ranking and search results." Jonathan Goodman

Goodman will discuss tools that can be used for testing and how to easily create a schema document. Goodman has also discussed schema in his book The World of Internet Marketing, which he will be signing at the Barnes and Noble author event at PubCon. This will take place on Wednesday October 23, 2013.

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.

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The School of Internet Marketing Instructor Speaks on Schema at PubCon 2013