Mediaboss Marketing

Jersey City, NEW JERSEY (PRWEB) October 03, 2013

In his weekly podcast for September 20, 2013, Jonathan Goodman, professor at The School of Internet Marketing and president of Halyard Consulting, discussed problems with Facebook. He posed the question, "Is Facebook broken?" because he had noticed a difference in his news feeds.

Facebook has always used Edge Rank to determine which posts show up at the top in a news feed. This was made up of three criteria in the past: the relationship with the poster known as affinity, the type of content known as weight, and how long the post had been created before the user came online otherwise known as time decay.

Facebook has tweaked its algorithm and Goodman believes it has gotten too strong and has reduced the amount of content being shown. New factors have been added into Facebook's algorithm, which Goodman plans to discuss in his upcoming speaking engagement at the Affiliate Summit NYC. These additional factors have created less content for Facebook users to read.

"We only want one resource but clearly Facebook is not turning out to be that resource." Jonathan Goodman

Goodman indicated that many people he has spoken with believe that users will move away from Facebook in favor of Twitter. However, Twitter also has some parameters that prevent it from being the ideal network for businesses that want to communicate with their followers. If Facebook tweaks its algorithm, it could draw people back in. Otherwise, they will find a new resource to use.

To listen to the podcast, please visit:

http://halyardconsulting.com/podcast-facebook-broken/

Citation:

http://mashable.com/2013/05/07/facebook-edgerank-infographic/

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The School of Internet Marketing Instructor Discusses Problems with Facebook