Mediaboss Marketing

Vancouver, BC (PRWEB) September 15, 2013

There are often many factors that need to be considered when estimating sales figures and a 2013 report from eMarketer has found that spending on new content types will increase by 15.1% over the next 12 months*.

All Inclusive Marketing CFO and COO Iain Bundy discusses how to manage and adopt these variables into an accurate forecast with James Martell founder of The School of Internet Marketing and host of Affiliate Buzz on WebmasterRadio.FM.

When merchants are developing a sales projection, there are many different variables that they need to factor to make sure their results are accurate. Within each forecast, the number of traffic levels to a website and the companys conversion rate will need to be taken into account to measure the companys performance in comparison to their previous records. Alongside that, these figures should also be broken down to each particular marketing channel that they are involved in whether its through SEO, PPC or social media.

During the episode, Iain explains the different variables that merchants come across when developing a sales forecast and what the effect may be on the final projection. Business owners will also recognise the worth of different marketing channels and which sort of avenues might suit their needs in the near future.

This was something that Iain Bundy picks up on during the show stating: "Look at the big overall picture, take in the macro view and see what marketing channels are going to help merchants in the different stages of their business".

"As a CFO in the performance marketing industry, Iain knows his way round a profit/loss spreadsheet," adds James Martell.

With all this information at hand, merchants can take this information and understand what they will need to consider when creating a forecast for their clients in the future.

This discussion is available on the website: http://www2.webmasterradio.fm/affiliate-buzz/2013/08/29/sales-projections-for-merchants-understanding-the-variables

*http://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592

The rest is here:
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