Mediaboss Marketing

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UPDATED! This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2021.

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale butproducing a campaign is costly and time-consuming, and theres no guarantee that it will net you a positive ROI.

Adigital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions.

Figuring out how to reach, connect with and convert potential customers can be overwhelming, so it's always a good idea to look at the brands that have been successful and analyze what they're doing.

We put together this list of 31 of the most dynamic digital marketing campaigns that increased company ROI and added value to their customers and we explain why they work.

As a successful digital marketing company, Single Grain knows how important it is to set the SEO and brand-building foundation with amazing content marketing. Thats why we make an omnichannel content strategy a huge priority.

Every customer has their platform of choice, whether it's getting their content from Twitter, Instagram influencers, Facebook groups, Quora, blogs, email newsletter roundups, podcasts the list goes on.

Single Grain, and CEO Eric Siu, is all about omnipresence. Eric has a daily bite-size marketing podcast (co-hosted with Neil Patel) called Marketing School, as well as the weekly Leveling Up podcast and a YouTube channel. On the Leveling Up podcast, he interviews world-class entrepreneurs and on the YouTube channel, he gives tactical tips and strategies for fellow marketers, entrepreneurs and business owners:

In addition, a lot of our content is repurposed. For example, we posted a video called 7 Fresh SEO Hacks that You Need to Try and then repurposed the audio and posted it to our podcast:

In addition, we also do Facebook Lives, webinars, Fireside Chats, content collabs with companies like Intercom, ImpactBND, interviews, speaker events.

When it comes to your content, you can often get a better ROI by updating existing assets, like blog posts, as opposed to creating entirely new posts. The Content Decay tool shows you a list of decaying posts that you should refresh for your next content update campaign:

The Lesson

Your potential customers are hanging out online, but theyre not all on the same platform and don't all respond to the same media. Create a multi-channel, multi-media strategy. The best part is that you dont have to come up with separate topics for each channel. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience.

Dive Deeper: What Is Content Decay and How It Affects Your SEO

Megan Mahoney is the founder of the agency, Ignite My Site, which drives traffic through content marketing and nurturing the customer journey. With over 5 years in the field, she has worked with industry leaders to more than double their traffic and revenue. She has a passion for helping businesses grow and develop an online marketing machine that drives the brand forward.

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Originally posted here:
The 31 Best Digital Marketing Campaigns You Should Swipe