Mediaboss Marketing

Everyone who knows me knows Im obsessed with unicorns not just the magical beasts youll often find hanging out near rainbows but marketing unicorns.

Whats a marketing unicorn, you ask? Its one of those magical campaigns thats so effective it performs in the top 1-3% of all marketing campaigns.

Marketing unicorns are so special that, even though theyre rare, they end up delivering almost half of the value of your overall marketing efforts. For example, here on the WordStream blog, our top 50 articles drive as much traffic as thousands of others (the marketing donkeys) combined. I call it the Unicorn Marketing Power Law.

This is why its so key, as a marketer or business owner, to find your own unicorns and make the most of them. There are unicorns in every corner of the online marketing world unicorn ads, unicorn blog posts, unicorn webinars, unicorn emails. These are the campaigns with exceptional click-through rates, conversion rates, open rates, and engagement rates.

So if you find a unicorn, CLONE IT! An idea or piece of creative that does well in one online marketing channel is bound to do well in your other marketing channels as well. As Im always fond of saying, you have to go all in on your unicorns.

Ive spent a lot of time experimenting with different online marketing strategies this year. Below youll find the best of the best my top 10 favorite online marketing strategies that create and exploit unicorns to give you the best possible bang for your buck.

Check it out and share Ill provide a little more detail into each of the 10 strategies, which include strategies for SEO, PPC, content marketing, social media marketing, remarketing, and more, below.

Does organic CTR matter? YES! Now more than ever! If you want to compete in the new SEO reality, youve got to raise your click-through rates and other engagement factors. Heres our process:

CTR isnt just important for SEO (duh). Its also incredibly important for paid ads, because ads with high engagement rates get better placements at a lower cost per click on Google AdWords, Facebook Ads, Twitter Ads and pretty much every platform. Heres what you need to know about raising your ad CTR:

Sorry to burst your CRO bubble, but the classic A/B test is a fairy tale too often, we get super excited about early leads, but they tend to disappear over time. Either the test hadnt reached statistical significance, or people were responding to novelty, but the effect didnt last.

Here are a few more CRO truth bombs for you:

Maybe youve noticed (ha) that in the current online marketing landscape, its harder and harder to get your content noticed. The competition is insanely fierce! That means everyones attention is spread thin. But all hope is not lost, aspiring unicorns!

Regular old, plain-flavor RLSA is kind of a shell game: Youre basically cherry-picking your cheapest leads from a larger pool. Yes, you save money, but your lead volume is greatly reduced! Most people dont want that, right? We want more leads AND lower costs.

Heres how to use RLSA to get both, AKA Operation Unicorn Surge:

Newsflash, Facebook organic reach sucks. In fact, we recently discovered its even worse than we thought!!

The good news is, you can recover your reach! Heres how:

Try these brilliant competitive advertising strategies:

Not a big name yet? No problem!

Here are some crazy awesome ways to use social ads to fool people into thinking youre a big deal:

Forget Twitters advice for running lead gen campaigns its totally wrong! Do this instead:

There are insanely good reasons to republish your content on Medium like reaching a much bigger audience with minimal effort. Heres how to make the most of the Medium platform:

Thats it my absolute favorite online marketing strategies of the year, all of which Im going to keep using next year too.

Now go and find your own unicorns!

Read more here:
The 10 Best Online Marketing Strategies Today | WordStream