Mediaboss Marketing

TOKYO--(BUSINESS WIRE)--

SEPTENI HOLDNGS (JASDAQ:4293), a leading Japanese Internet advertising and related services company, recorded strong earnings during the first half results of fiscal year September 2012 on the back of strong sales growth in social games within the Media Contents Business and favorable demand for Internet Marketing Business. Consequently sales, and operating and ordinary incomes rose by 15.3%, 48.1% and 65.2% year-over-year respectively. At the same time extraordinary losses arising from impairment of goodwill caused net income to fall by 8.0% year-over-year.

(Million yen, yen per share)

SEPTENI redefined its consolidated business segments and now reports only two business segments, Internet Marketing and Media Contents Businesses. Expansion of the Internet advertising market continued and firm demand for advertising related to smartphones and marketing solutions for SNS services such as "Facebook" allowed Internet Marketing Business sales and operating income to rise by 7.9% and 14.5% year-over-year to JPY16.6 billion and JPY692 million respectively during the first half. At the same time, the merger of two subsidiaries and strong popularity of newly launched social games contributed to large increases in both sales and operating income of 216.9% and 22 times year-over-year to JPY2.15 billion and JPY216 million respectively in the Media Contents Business.

Total assets increased by JPY12.18 billion from the end of the previous fiscal year to JPY14.21 billion at the end of the first half. Factors influencing this increase were declines in cash and equivalents and marketable securities of JPY696 and JPY320 million respectively, which were offset by an increase in receivables of JPY1.41 billion. Increases in payables and long term debt contributed to an increase in total liabilities of JPY1.52 billion from the end of the previous fiscal year to JPY7.36 billion at the end of the first half. Consequently net assets rose by JPY502 million to JPY6.84 billion over the same period.

Due to rapid changes within the Internet market and subsequent difficulty in estimating earnings, SEPTENI has chosen to announce estimates for only the quarter immediately following the term for which actual results have been announced. Therefore estimates for only the third quarter of current fiscal year have been released, which call for 18.5% and 72.9% year-over-year growth in sales and operating income to JPY30.71 and JPY1.10 billion respectively.

(Million yen)

SEPTENI HOLDINGS consists of a group of companies conducting various unique businesses in their respective specialized fields including technology and media content, with a central focus upon the Internet advertising agency business. The SEPTENI Group also provides comprehensive e-marketing support services through cooperation and collaboration with all of its group companies.

Original post:
SEPTENI HOLDINGS Sees Strong First Half Results on Strong Sales of Internet Advertising, Social Games