(PDF) Internet Marketing vs Traditional Marketing: A …
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compare to physical catalogs. Lastly, highest score goes to
internet as the most preferred way of purchasing than the
physical stores. So, online businesses will be having the
golden future in coming days specifically in Gujarat.
Dr. S anjay Bhayan i, M. Com, M.Phil., Ph.D., Professor
(Management) Department of Business Management, (MBA
Programme) Saurashtra University, Rajkot is a Gold Medalist in
B.Com. and M.Com. Exams. He has been in academics for more
than thirteen years. He has a number of independent empirical
research publication in reputed journals and presented papers
in national and international conferences. He has published six
books and authors a few cases. He is Chief Editor of Journal of Commerce and
Accounting Research, published by publishing India Group, Delhi and an
editor of Journal of Management Trends published by Department of
Business Management, Saurashtra University, Rajkot and also an advisory
editorial member in various reputed International and National Journals. His
current teaching and research interest include Capital Market, Finance and
Control. He has successfully guided several research scholars leading to award
of Ph.D. He has received six national awards for excellence in his research
work. He has completed three major research projects funded by UGC, AICTE
and ICSSR. He can be reached at sanjaybhayani@yahoo.com
Dr. Nishant Vachhani is Assistant Professor at M.B.A.
Department, Atmiya Institute of Technology & Science (AITS),
Rajkot. He did his B.Tech, in Electronics and Communication,
from S.S. Engineering College, Bhavnagar University, and MBA
in Marketing from Saurashtra University. Recently, he has
completed his Ph.D. in the area eMarketing from Saurashtra
University, Rajkot. He has more than 10 years of teaching experience in diverse
disciplines of management and engineering. He has published many
researcher papers in reputed journals; participated in several seminars,
conferences and workshops: state-level, national-level and international; and
has already authored three books. He has also conducted Faculty Development
Program (FTP), in collaboration with Gujarat Technological University,
Ahmedabad, One day national seminar on Writing Research Paper in
collaboration with Gujarat Technological University, Ahmedabad and Short-
Term Training Program (STTP) on Advance Research Statistics in
collaboration with Saurashtra University, Rajkot. He has been awarded as The
Best Researcher by Learning Resource Center (LRC), AITS, Rajkot. He can be
reached at nvvachhani@aits.edu.in
Authors Profile
63FIIB Business Review. Volume 3, Issue 3, July - September 2014
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(PDF) Internet Marketing vs Traditional Marketing: A ...
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