Mediaboss Marketing

WEST PALM BEACH, Fla., June 13, 2012 /PRNewswire-iReach/ -- Law firms need to be aware of the newest updates in the race for page one rankings says lawyer Internet marketing consultant Rene Perras

Rene Perras who run a boutique lawyer marketing firm Cepac.com discusses the increased importance of including Google+ versus Facebook in law firm's arsenal for lawyer Internet marketing. In the wake of the Panda and Penguin updates, Google has linked Google+ to a new ranking component of their algorithm; AuthorRank which places a value and helps to evaluate the relevancy of each author online. AuthorRank coupled with PageRank have become key elements in order to reach page one, thus making it imperative for everyone crafting legal content to have a Google plus account. It could be trouble for Facebook if people migrate to Google's platform hoping to get a better bang for their buck.

Cepac's lawyer marketing specialists will also further explain how their Internet Blueprint for law firms helps to define your target audience online. The Blueprint lays out what is necessary to reach page one in the search engines, and the investment needed to make it happen.

This year the annual FJA convention will be held at the Marco Island Marriott Beach Resort Tuesday, June 12th through Friday, June 15th. The convention will present the Advanced Trial Skills Seminar featuring prominent attorneys from around Florida. Don Keenan of The Keenan Law Firm in Atlanta, GA will serve as key speaker leading off with the "Reptile 2012." Mr. Keenan has been featured on an incredible array of national news programs, from 60 Minutes to Oprah Winfrey to the Today Show and NPR.

About CEPAC Lawyer Internet Marketing With lawyer marketing consultants spread across in Dallas, New York, Palm Beach, Montreal, and San Francisco, Cepac has developed innovative strategies and has extensive expertise in lawyer marketing and TV advertising. CEPAC specializes in developing web-marketing strategies and SEO services for lawyers

About Florida Justice Association The Florida Justice Association (FJA), formerly the Academy of Florida Trial Lawyers (AFTL), is dedicated to strengthening and upholding Florida's civil justice system and protecting the rights of Florida's citizens and consumers.

Media Contact: Rene Perras Cepac Lawyer Internet Marketing, 720-663-7363, rperrasjr@cepac.com

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Lawyer Internet Marketing Tip! Adopt Google+ in your Lawyer Marketing