Mediaboss Marketing

TRIBECA, N.Y., April 6, 2017 /PRNewswire-iReach/ -- After having tremendous success with various businesses in the real estate and housing industry, fishbat, a leading Internet marketing company, highlights the importance of SEO for the real estate industry.

In today's real estate, most homes are found and previewed online. SEO and digital marketing efforts should be employed to promote those homes and impact quicker selling potential. Home sellers are always trying to push a quick sale and those searching for homes can become frustrated trying to find the perfect home. This is where SEO comes in.

To identify best practices in implementing SEO in real estate efforts, first consider the SEO basics that get online content found. Search engine optimization is focused on higher search engine rankings for online visibility. One factor that has a direct impact on SEO is keyword placement for indexing, whether in content, picture titles, website headers and footers, or anywhere they can be placed for web crawlers to index them for search engines, which impacts search engine ranking. Another factor is linking to, and from, valuable content to drive traffic. Additional focuses needed for successful SEO are engagement, content dissemination, and mobile responsiveness.

Keywords are vital for SEO. Web crawlers search websites, content, videos, pictures, blogs, directories, and more for value-added information and keywords to determine search engine ranking. For real estate sales, this means incorporating keywords that focus on the local area, special features buyers may be looking or, school districts and other vital words and terms for a particular property. This will make the listing easy to find online, impacting sell-through speed and consumer experiences.

Backlinking is also a major contributor to SEO because search engines recognize backlinks as an indication of industry authority, trust, and value to the consumer. Those factors cause an increase in search engine ranking in addition to providing an influx of traffic which will also boost SEO organically. Value-added content dissemination, having a mobile-responsive website, and engagement factors are also elements that are reviewed by search engines through web crawlers to impact SEO. SEO is highly focused on consumer value, so making sites easy to use on mobile devices, providing educational or otherwise beneficial blogs, articles, and other content boosts value and user engagement and shows benefit to web crawlers. Additionally, these factors make social sharing easy, which will increase audience reach while boosting ranking on search engines.

All of these efforts form a comprehensive approach to boost SEO to get properties seen. SEO helps realtors increase the likelihood of getting listings found online and outshining any competing properties. It also helps buyers to find exactly what they are looking for easily and delivers customers straight into the hands of the realtors handling those properties. From seller to buyer, and from realtor to realty agency, search engine optimization benefits everyone involved in the home or property buying process. Through a focus on keyword placement, shareable engagement-prompting content and listings, and strategic linking, SEO can drive huge results for the real estate industry.

NYC online marketing agency fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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Internet Marketing Company, fishbat, Highlights the Importance of SEO for the Real Estate Industry - Yahoo Finance