Mediaboss Marketing

UK shoppers conduct almost twice as many online gift searches for men than for women at Christmas. And while research for male gifts starts as early as October, shoppers dont start looking for gifts for women until as late as mid-December, according to new internet marketing research from ClickThrough Marketing.

(PRWEB UK) 7 November 2012

ClickThrough studied search stats* from 2011, which show UK Christmas shoppers conducted almost 225,000 more searches for gifts for blokes than for women.

The figures suggest shoppers spend less time searching online for gifts for women, compared to gifts for men, and that women are last on the UKs online shopping list: searches for gifts for men start in early October, but searches for womens gifts dont begin to take off til late November.

The data also shows more people are turning to the Internet every year for help with Christmas gift ideas for blokes whilst the number of searches for gifts for girls remains roughly the same.

Its an age-old stereotype that men are disorganised when it comes to Christmas shopping, but our research seems to suggest its entirely true, said Amy Bott, paid search director at ClickThrough Marketing.

From these search stats, it seems more women use Google to try to find presents than men do, women are more thorough in their research, and women give themselves more than two months to find the right presents, whereas men end up in a last-minute rush.

UK shoppers start looking for online gifts for men in October, but the surge in searches for online Christmas gifts for women comes as late as mid-December. So whilst it appears ladies put the most effort into Christmas shopping for others, they perhaps get the least amount of effort back when it comes to people buying presents for them.

Google search data from last winter reveals vast differences in the way UK shoppers approach Christmas online:

UK shoppers are more likely to search for gifts for men than women online

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Gifts for women come last on the UK’s Christmas shopping list – ClickThrough Marketing